Sales and marketing are two critical factors in any company regardless of their sector and size. There cannot be growth in companies where these two factors are not working in harmony and are not used effectively. So, what are these methods used in sales and marketing? How to improve them?
About Sales and Marketing Methods
Sales and marketing methods are critical methods used in reaching potential customers, interacting with them and converting them into profitable customers. Even though sales and marketing departments are two separate departments they must work in harmony in any company whose target is financial growth.
Studies carried out on the subject showed that companies with harmonious sales and marketing functions make 208% more revenue from their marketing activities, they also obtain on average a 32% revenue increase year over year. However sometimes companies have trouble in achieving harmony between these two departments for various reasons. Some examples could be as follows:
- Data flow that cannot function because of different data sets
- Different perspectives in reaching target audiences
- Lack of interdepartmental coordination
How to Improve Sales and Marketing Methods?
Considering that companies trust in sales and marketing departments to increase their revenues and to support their growth, it is of utmost importance that these departments work in harmony. So, what should be paid attention to while improving sales and marketing methods?
1) Identify Ideal Customer Personas
Different approaches used in reaching target audiences are among the factors that hinder harmony between sales and marketing departments. These approaches might cause misunderstandings from time to time and result in missing opportunities for potential customers by conflicts between departments. The most effective way to overcome this problem is to identify the ideal customer personas for both departments. These personas identify the most profitable customers for your company including the common detailed demographic and psychographic features.
2) Map Out the Customer Journey
Once the ideal customer personas are identified, the next step would be mapping out the purchasing journey of potential customers. In order to understand when and how to interact with potential customers and customers, create a sales funnel making use of customer experience, starting from the first interaction to purchasing step. Making use of the feedback of these customers, determines the customer experience. This way responsibilities of each department can clearly be seen through schematization of this process.
3) Document All Processes
Documentation of methods, determined both within departments and joint work, decisions made and analysis results, is crucial in terms of guidance for future decisions and activities. In addition, for an uninterrupted progress these documents must be easily accessible by related departments.
4) Regularly Test Methods
The next step after the determination of sales and marketing methods, is the testing of these methods. Methods put into action are analyzed through tests using predetermined metrics. The results of these analyses serve as feedback for the development of these methods. Along with these it is crucial that the sales and marketing departments constantly work together on these methods and carry out regular control operations. This way while achieving maximum harmony among these departments, effective sales and marketing methods can be developed.
Address for Effective Sales and Marketing: Infoset
It is quite critical for companies, who would like to improve and grow their current body, to have their sales and marketing departments work in optimum harmony. However, from time to time the coordination between these two departments are not effective and the processes carried out within these two departments collide and become inextricable. At this point Infoset helps achieve harmony between departments by automating processes with solutions from sales management to customer support. With the Omni-channel customer service system, you can manage all your support and sales channels on a single platform and automate all your processes. Start using Infoset today to take your customer experience to the next level and increase your sales!
