The way to capture customers goes through the personalized experience. That makes it a critical service for that reason. How can you manage a unique customer experience while expanding your audience?
About Personalising the Customer Experience
Personalized customer experience refers to services, products, and interactions that the companies procure to satisfy the customers’ needs. Alterations based on customer interests and likings should be considered to maximize customer satisfaction for your brand. According to a report by Accenture, 33% of the customers part ways with the companies that have no personalized operations.
Personalized customer experience will form a mutual trust environment. It will contribute to intimacy and increased interactions between your company and the customers. A well-managed strategy plan will make your new clients feel special and form strong ties.
How to Personalize the Customer Experience?
Personalizing the customer experience assists companies with increasing the sales rate, gaining new customers, and being ahead of the competition game. We will provide the three tactics to consider for personalizing the customer experience:
1) Benefit Effectively from Customer Data
Customer data has an impact on forming brand loyalty in businesses. Customers do not hesitate to share their data if they know where and for what purpose it will be processed. A survey suggests that 83% of the customers are optimistic about sharing the data to receive a personalized experience. Customer data embodies the purchasing behaviors, interests, and expectations of buyers.
2) Personalize Your Campaigns
Besides your personalized services, customizing your campaigns will attract your potential customers in addition to current ones. Customers will be encouraged by the interaction to promote your products to their circle. In 2014, Coca-Cola organized a campaign based on personalizing the product. The company replaced the brand name with American names on their cans. The customers’ response to this campaign was the social media posts over 500,000 shares. That shows how to manage a successful marketing strategy at a low cost.
3) Offer Suitable Suggestions
Customers are likely to connect permanently to your brand if they receive personalized recommendations during or following the purchase. Amazon is among the biggest global e-commerce company when referring to customized recommendations.
Amazon pinpoints to each user by benefiting from artificial intelligence. AI forms recommendations due to the purchase history and interests of the customers. You can also provide a unique service for the customers such as Amazon. Your customers can reach a personalized home screen when they log in to their account and skim through their interests and likings. Email marketing contributes to that customized experience with recommendations. The research provided by SmarterHQ suggests that 70% of Gen Y are disappointed by the irrelevant email commercials. Therefore, do not generalize and repeat your emails.
The Right Adress for Improved Customer Experience: Infoset
Providing a personalized customer experience will please your clients and attract your potential ones. Infoset ensures a single platform to manage all your sales processes and customers from one hand by presenting reports. That will contribute to active communication between both parties. An integrated email, call center, and chatbots system increase your sales rate by bringing customers into the company. Start using Infoset today to upgrade your customer experience and interactions!