You can intelligently group your customers, send automated messages based on their behavior, or send one-time bulk messages with Infoset's advanced outbound messaging feature.
If you have an e-commerce site, you can automatically send a discount code to a customer who looks at the same product more than once and increase your sales. You can send mass e-mails on special days, you can send mobile notifications to your customers according to their behavior, or you can publish announcements and banners on your web page.
With Infoset, you can reach your customers with the following methods.
Chat and Chatbot
You can trigger automated messages or chatbots based on customer behavior via Infoset Chat. You can create as complex triggers as you want by combining many rules such as the number of visits to the page, the duration of stay on the page, the previous page with logic operators such as "and" "or" and speed up your support and sales processes.
To create a chat trigger:
- Go to Outbound
- Select Chat (or Chatbot if you want to trigger a chatbot) from the left and click New trigger on the top right
- Set your trigger according to the instructions below and click Save
Name: A name that allows you to identify this trigger on Infoset and in reports, not displayed to your visitors
Chat Widget: The chat widget that'll display this trigger
You can write the message that will be shown to your visitor in the Content section. If you are creating a chatbot trigger, you can select the chatbot you want to trigger.
From the Show until selection box, you can determine until which action this message will be re-displayed to the same visitor. e.g. if you choose Replied, the message will be displayed to the visitor until they reply.
Rules: You can add rules by clicking Add rule and specify the conditions under which conditions this message will be sent.
By choosing Dynamic from the Audience selection, you can ensure that this message is sent to all visitors who match your rules now and in the future. This refers to an ongoing campaign.
If you choose a Fixed audience, this message will only be sent to your existing customers, and even if the new customers match the rules, the message will not be sent to them. This refers to a one-time campaign.
From the Schedule area, you can make additional settings such as the working hours of the trigger, when it will start, the number of times it will be sent, then Save your trigger.
Your trigger will work in accordance with your settings and will show the message to your visitor as follows.
You can create one-time bulk e-mails to your customers or create e-mail campaigns that will be sent at the most appropriate time according to customer behavior.
To create an email campaign:
- Go to Outbound
- Select Email from left and click New email on the top right
- Set the message according to the instructions below and click Save
Name: A name that allows you to identify this message on Infoset and in reports, it is not displayed to your customers
From: Here you can choose from which e-mail address you want to send this e-mail. You can integrate your e-mail addresses such as Gmail and Outlook to Infoset and send bulk emails.
Note: When sending bulk emails from a Gmail, Outlook, etc. address, you may have daily sending limits. For example; by default, you can send 2000 emails per day from a Gmail account. In order to lower your spam score and reach as many recipients as possible, you should only send emails with appropriate content to people you have permission to send.
In the Content section, you can enter the email title and body. Here you can also use placeholders to dynamically populate customer information. For example, in the example above, {{contact.firstName}} in the subject will be dynamically replaced with the name of the customer.
Rules: In this field, you can add rules by clicking Add rule and specify to whom this email will be sent.
By choosing Dynamic from the Audience selection, you can have this email automatically sent to all customers who meet these rules now and in the future. You should select this option for campaigns that will run continuously (e.g. sending automated emails to people who meet certain criteria such as new customers).
If you choose a Fixed audience, this message will only be sent to your existing customers matching the rules. You should select this option for one-off mass emails (e.g. holiday messages, product announcements, ...).
From the Schedule area, you can set additional settings such as the sending times of the message, when it will start working, and the maximum amount of messages to be sent, then Save your message.
Your email will be sent to your customers that match the rules.
You can access reports such as view, open, reply counts from the Outbound page.