{"id":99,"date":"2021-03-11T00:00:00","date_gmt":"2021-03-10T21:00:00","guid":{"rendered":"http:\/\/localhost:8080\/?p=99"},"modified":"2021-09-12T18:04:56","modified_gmt":"2021-09-12T15:04:56","slug":"satis-pazarlamada-teknolojinin-onemi","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/satis-pazarlamada-teknolojinin-onemi\/","title":{"rendered":"Sat\u0131\u015f ve Pazarlamada Teknolojinin \u00d6nemi"},"content":{"rendered":"

Sat\u0131\u015f<\/strong>, mal veya hizmetlerin son kullan\u0131c\u0131ya sat\u0131\u015f\u0131yla ilgili i\u015flemleri ve faaliyetleridir.<\/p>\n

Pazarlama<\/strong>, bir \u00fcr\u00fcn veya hizmeti tan\u0131tma ve da\u011f\u0131tma s\u00fcreci ve tekni\u011fidir.<\/p>\n

S\u0131k\u00e7a kar\u0131\u015ft\u0131r\u0131lan pazarlama y\u00f6netimi ve sat\u0131\u015f y\u00f6netimi birbiriyle \u00e7ok b\u00fct\u00fcnle\u015fik olmalar\u0131na ra\u011fmen sonu\u00e7 k\u0131s\u0131mlar\u0131 olduk\u00e7a farkl\u0131d\u0131r. \u0130\u015fletmeniz i\u00e7in pazarlama ve sat\u0131\u015f konular\u0131na hakim olmak bu 2 alan\u0131 y\u00f6netim \u015feklinizi kolayla\u015ft\u0131racakt\u0131r.<\/p>\n

Pazarlama Y\u00f6netimi Nedir?<\/h2>\n

\"sat\u0131\u015f<\/p>\n

Pazarlama<\/strong> \u00fcr\u00fcn ile birlikte \u00fcretim a\u015famas\u0131ndan son t\u00fcketiciye ula\u015fmas\u0131 ve t\u00fcketicinin tekrar \u00fcr\u00fcnle bulu\u015fmas\u0131na kadar ge\u00e7en t\u00fcm s\u00fcreyi ele al\u0131rken, sat\u0131\u015f<\/strong> ise pazarlama<\/strong> faaliyetlerinin belirlemi\u015f oldu\u011fu stratejiler ve politikalarla potansiyel m\u00fc\u015fteriye \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131rmay\u0131 hedefleyen yani pazarlama faaliyetlerine anlam kazand\u0131ran s\u00fcre\u00e7tir.<\/p>\n

E\u011fer bir \u00fcr\u00fcn\u00fcn fiyatland\u0131rmas\u0131n\u0131, \u00fcretimini, reklam\u0131n\u0131, pazara \u00e7\u0131kar\u0131lmas\u0131n\u0131 ve m\u00fc\u015fteri memnuniyetini bir pazarlama s\u00fcreci<\/strong> olarak d\u00fc\u015f\u00fcn\u00fcrsek, sat\u0131\u015f s\u00fcreci<\/strong> ise \u00fcr\u00fcn\u00fcn t\u00fcketiciye sunulmas\u0131n\u0131 t\u00fcketicinin ikna edilip \u00fcr\u00fcn\u00fc sat\u0131n almas\u0131n\u0131 sa\u011flayacak s\u00fcre\u00e7leri ifade eder.<\/p>\n

Pazarlama<\/strong> ile sat\u0131\u015f<\/strong> aras\u0131ndaki farklar\u0131 daha ay\u0131rt edici bir \u015fekilde tan\u0131mlarsak; pazarlama net k\u00e2ra bakarken, sat\u0131\u015f ciroya bakar. Pazarlama s\u00fcre\u00e7 y\u00f6netir ve \u00fcr\u00fcn\u00fcn do\u011fu\u015f an\u0131ndan itibaren \u00fcr\u00fcnle beraberdir, sat\u0131\u015f ise s\u00fcrecin \u00fcr\u00fcn\u00fcn ba\u015far\u0131l\u0131 geri d\u00f6n\u00fc\u015f\u00fcnden sorumludur. Pazarlamac\u0131 m\u00fc\u015fterinin ihtiyac\u0131n\u0131 belirlerken, m\u00fc\u015fteriyi \u00fcr\u00fcne olan ilgisini art\u0131r\u0131r, sat\u0131c\u0131 \u00fcr\u00fcn\u00fc m\u00fc\u015fteriyle bulu\u015fturur ve m\u00fc\u015fterinin ihtiyac\u0131n\u0131 giderir.<\/p>\n

Her ne kadar farklar\u0131ndan bahsetmi\u015f olsak da pazarlama ve sat\u0131\u015f birlikte ilerlemelidir.<\/em><\/strong><\/p>\n

Pazarlama Y\u00f6netimi ve \u00d6nemi Nedir?<\/h3>\n

\"pazarlama<\/p>\n

Pazarlama, i\u015finizdeki ba\u015far\u0131n\u0131n kilit noktas\u0131d\u0131r. \u0130\u015finizin do\u011fru bir \u015fekilde y\u00f6netilebilmesi, pazarlama s\u00fcrecinin ba\u015far\u0131l\u0131 y\u00fcr\u00fct\u00fclmesine ba\u011fl\u0131d\u0131r. Pazarlama y\u00f6netimi<\/strong>, mal veya hizmetlerin y\u00f6netilmesinde ve da\u011f\u0131t\u0131lmas\u0131nda rol oynayan faaliyetlerin ve i\u015flevlerin kolayla\u015ft\u0131r\u0131lmas\u0131 konular\u0131nda b\u00fcy\u00fck bir \u00f6neme sahiptir.<\/p>\n

K\u00fc\u00e7\u00fck, orta ya da b\u00fcy\u00fck her boyuttaki i\u015fletme i\u00e7in bu de\u011fi\u015fimleri f\u0131rsata d\u00f6n\u00fc\u015ft\u00fcrmek ancak iyi bir pazarlama y\u00f6netimi<\/strong> ile m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

Pazarlama y\u00f6netimi<\/strong>, i\u015fletmeler t\u00fcketici istek ve ihtiya\u00e7lar\u0131n\u0131 pazarlama ara\u015ft\u0131rmalar\u0131 yoluyla tespit ederek, t\u00fcketicilerine rakiplerinden farkl\u0131 mal ve\/veya hizmetleri sunmay\u0131 ilke edinmi\u015ftir.<\/p>\n

Pazarlama y\u00f6netimi her anlamda b\u00fcy\u00fck \u00f6neme sahiptir.<\/strong> Pazarlama y\u00f6netimi, yeni ve kaliteli \u00fcr\u00fcnlerin piyasaya s\u00fcr\u00fclmesi, mevcut \u00fcr\u00fcnlerin \u00fcretimini artt\u0131rma ve bunu yaparken maliyetleri azaltma gibi g\u00f6revleri yerine getirmektedir.<\/p>\n

Sat\u0131\u015f Y\u00f6netimi Nedir?<\/h2>\n

\"saha<\/p>\n

Sat\u0131\u015f y\u00f6netimi<\/strong>; sat\u0131\u015flar\u0131n sat\u0131\u015f g\u00fcc\u00fcn\u00fc y\u00f6neterek ger\u00e7ekle\u015ftirilir. Sat\u0131\u015f g\u00fcc\u00fc ise sat\u0131\u015flar\u0131n planlanmas\u0131, y\u00fcr\u00fct\u00fclmesi ve denetlenmesi ile sa\u011flan\u0131r. Sat\u0131\u015f g\u00fcc\u00fcn\u00fc artt\u0131rmak i\u00e7in i\u015fletmeler m\u00fc\u015fteri ihtiya\u00e7lar\u0131na en olumlu \u015fekilde geri d\u00f6n\u00fc\u015f sa\u011flamal\u0131, \u00fcr\u00fcn geli\u015ftirmeyi s\u00fcrekli hale getirmeli, do\u011fru stratejileri belirlemeli ve g\u00fcn\u00fcm\u00fczde \u00f6zellikle teknoloji trendlerini s\u0131k\u0131 bir \u015fekilde takip etmelidir.<\/p>\n

Sat\u0131\u015f<\/strong>, i\u015fletmenin \u00f6l\u00e7e\u011fine g\u00f6re \u00e7o\u011fu kayna\u011f\u0131 yaratan tek faaliyet oldu\u011fundan, i\u015fletmenin s\u00fcrd\u00fcr\u00fclebilirli\u011fini \u00f6nemli \u00f6l\u00e7\u00fcde etkilemektedir.<\/p>\n

Sat\u0131\u015f y\u00f6netiminin hedefleri genel anlamda k\u0131sa ve uzun vadeli hedefler olarak iki ba\u015fl\u0131\u011fa ayr\u0131l\u0131r . \u0130\u015fletmeler k\u0131sa vadeli hedeflerde pazardan pay al\u0131p ald\u0131klar\u0131 pay\u0131 korumay\u0131 ama\u00e7lar ve sat\u0131\u015flar\u0131 ile kara ge\u00e7meyi ve yeni m\u00fc\u015fteriler kazanmay\u0131 hedefler. Uzun vadeli hedeflerde ise sad\u0131k m\u00fc\u015fteriler kazanmak, teknolojik geli\u015fmeler sa\u011flamak ve m\u00fc\u015fteri geri bildirimleri ile \u00fcr\u00fcn ve hizmet geli\u015ftirmesi yapmak uzun vadeli hedeflerin en \u00f6nemli alt ba\u015fl\u0131klar\u0131d\u0131r.<\/p>\n

Stratejik Sat\u0131\u015f Y\u00f6netimi Nas\u0131l Yap\u0131l\u0131r?<\/h3>\n

\"stratejik<\/p>\n

\u0130\u015fletmelerin gelece\u011fi g\u00f6rerek veya tahmin ederek kendileri i\u00e7in stratejiler belirlemesi, planlamas\u0131 ve belirledikleri planlar\u0131 uygulamas\u0131 \u201cstratejik y\u00f6netim\u201d yapt\u0131klar\u0131 anlam\u0131na gelmektedir. Bu y\u00fczden y\u00f6netim yap\u0131s\u0131 olduk\u00e7a esnek, yeni geli\u015fmelere a\u00e7\u0131k ve kolay adapte olabilmelidir. Stratejik y\u00f6netim<\/strong> ile i\u015fletmelerin \u00fcst\u00fcn ve zay\u0131f y\u00f6nlerinin belirlenmesi, pazardaki tehdit ve f\u0131rsatlar\u0131n de\u011ferlendirilmesi ama\u00e7lan\u0131r. Bu eylemlere SWOT analizi denir. \u0130\u015fletmeler SWOT analizinin sonucunda sat\u0131\u015flar\u0131n\u0131 da artt\u0131rmas\u0131n\u0131 bekledikleri \u00e7e\u015fitli stratejiler belirler ve planlamalar yaparlar.<\/p>\n

Stratejik sat\u0131\u015f y\u00f6netimi yaparken, kesinlikle i\u015fletmenizin misyonunu g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gerekir. Mevcut m\u00fc\u015fteriler, hedef kitle, m\u00fc\u015fterilerin beklentileri ve davran\u0131\u015flar\u0131 derinlemesine de\u011ferlendirilmelidir.<\/p>\n

Sat\u0131\u015f ve Pazarlama Hedefleri<\/h4>\n

Sat\u0131\u015f ve pazarlama y\u00f6netimi bazen ayr\u0131 ayr\u0131 grupland\u0131r\u0131l\u0131rken, \u00e7o\u011fu zamanda i\u015flevleri birbiri ile kesi\u015fmektedir. Hem sat\u0131\u015f<\/strong> hem de pazarlaman\u0131n<\/strong> en \u00f6nemli hedefi, sat\u0131\u015flar\u0131 art\u0131rmakt\u0131r.<\/p>\n

Sat\u0131\u015f ve Pazarlama Y\u00f6netiminin Fonksiyonlar\u0131:<\/h4>\n

(i) Sat\u0131\u015f ara\u015ft\u0131rmas\u0131 ve planlamas\u0131.<\/p>\n

(ii) Talep yaratma.<\/p>\n

(iii) Sat\u0131\u015f maliyetleri ve b\u00fct\u00e7esi.<\/p>\n

(iv) Fiyat sabitlemeleri.<\/p>\n

(v) \u00dcr\u00fcnlerin geli\u015ftirilmesi.<\/p>\n

(vi) Sat\u0131\u015f b\u00f6lgeleri olu\u015fturmak.<\/p>\n

(vii) Sat\u0131\u015flar\u0131n koordinasyonu.<\/p>\n

Bu i\u015flevler, b\u00fcy\u00fckl\u00fcklerine ve \u00fcr\u00fcnlerinin niteli\u011fine g\u00f6re \u015firketten \u015firkete farkl\u0131l\u0131k g\u00f6sterir.<\/p>\n

Sat\u0131\u015f ve Pazarlama Y\u00f6netiminin \u00d6nemi<\/h4>\n

Sat\u0131\u015f y\u00f6netimi, artan rekabeti ve maliyeti d\u00fc\u015f\u00fcrmek, kar\u0131 art\u0131rmak i\u00e7in geli\u015fmi\u015f da\u011f\u0131t\u0131m y\u00f6ntemlerine duyulan ihtiyac\u0131 kar\u015f\u0131lamaktad\u0131r. G\u00fcn\u00fcm\u00fczde sat\u0131\u015f y\u00f6netimi, ticari bir giri\u015fimdeki en \u00f6nemli i\u015flevdir.<\/p>\n

Sat\u0131\u015f ve Pazarlama y\u00f6netiminin kullan\u0131ld\u0131\u011f\u0131 durumlar:<\/h5>\n

(i) Pazara yeni \u00fcr\u00fcnlerin girmesi.<\/p>\n

(ii) Mevcut \u00fcr\u00fcnlerin \u00fcretimini art\u0131rmak.<\/p>\n

(iii) Sat\u0131\u015f ve da\u011f\u0131t\u0131m maliyetini d\u00fc\u015f\u00fcrmek.<\/p>\n

(iv) \u0130hracat pazar\u0131.<\/p>\n

(v) \u00dclke i\u00e7inde ve d\u0131\u015f\u0131nda ula\u015f\u0131m ara\u00e7lar\u0131 ve ileti\u015fimindeki geli\u015fme.<\/p>\n

(vi) Ki\u015fi ba\u015f\u0131na gelirde art\u0131\u015f ve t\u00fcketiciler taraf\u0131ndan daha fazla mal talebi.<\/p>\n

Sat\u0131\u015f ve Pazarlamada Teknolojinin Rol\u00fc<\/h4>\n

\"teknoloji<\/p>\n

G\u00fcn\u00fcm\u00fcz teknolojisi, sat\u0131\u015f ve pazarlamada<\/strong> kilit bir role sahiptir. Ayn\u0131 zamanda iki i\u015f birimi aras\u0131ndaki i\u015fbirli\u011finin kolayla\u015fmas\u0131n\u0131 sa\u011flamaktad\u0131r.<\/p>\n

Sat\u0131\u015f ve pazarlama<\/strong> teknolojisinin \u00f6nemli bir \u00f6rne\u011fi, m\u00fc\u015fteri ili\u015fkileri y\u00f6netimi (CRM)<\/strong> sistemidir. Bir CRM, t\u00fcm m\u00fc\u015fteri bilgileri i\u00e7in tek bir kaynak g\u00f6revi g\u00f6r\u00fcr. Bu bilgiler, sat\u0131\u015f ekiplerinin bir m\u00fc\u015fterinin nas\u0131l bir m\u00fc\u015fteri aday\u0131 haline geldi\u011fini daha iyi anlamas\u0131na yard\u0131mc\u0131 olur. \u00d6rne\u011fin, CRM, ticaret fuar\u0131 veya \u00e7evrimi\u00e7i reklam gibi bir potansiyel m\u00fc\u015fterinin kayna\u011f\u0131 hakk\u0131nda bilgi i\u00e7erebilir.<\/p>\n

Pazarlama a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda, bir CRM sat\u0131\u015f d\u00f6ng\u00fcs\u00fc boyunca potansiyel m\u00fc\u015fterileri izlemeye yard\u0131mc\u0131 olur ve bu bilgiler, pazarlama ekiplerine hangi pazarlama kanallar\u0131n\u0131n en \u00e7ok sat\u0131\u015fa uygun m\u00fc\u015fteri adaylar\u0131n\u0131, ger\u00e7ek sat\u0131\u015flar\u0131 veya en uzun m\u00fc\u015fteri elde tutma oran\u0131n\u0131 olu\u015fturdu\u011fu konusunda de\u011ferli geri bildirimler sa\u011flar.<\/p>\n

\n

T\u00fcm destek ve sat\u0131\u015f kanallar\u0131nda m\u00fc\u015fterilerinize ola\u011fan\u00fcst\u00fc bir deneyim sunmak ve t\u00fcm bu s\u00fcre\u00e7leri tek bir platformdan<\/strong> kolayl\u0131kla y\u00f6netmek istiyorsan\u0131z Infoset’i bug\u00fcn \u00fccretsiz deneyin<\/a>.<\/p>\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sat\u0131\u015f ve pazarlama y\u00f6netiminin \u00f6nemi, teknolojinin sat\u0131\u015f ve pazarlamadaki yerinden bahsetti\u011fimiz yaz\u0131m\u0131z\u0131 sizlerle payla\u015f\u0131yoruz.<\/p>\n","protected":false},"author":1,"featured_media":233,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[507,389,509,511,397,513],"yoast_head":"\nSat\u0131\u015f ve Pazarlamada Teknolojinin \u00d6nemi - Infoset<\/title>\n<meta name=\"description\" content=\"Sat\u0131\u015f ve pazarlama y\u00f6netiminin \u00f6nemi, teknolojinin sat\u0131\u015f ve pazarlamadaki yerinden bahsetti\u011fimiz yaz\u0131m\u0131z\u0131 sizlerle payla\u015f\u0131yoruz.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infoset.app\/blog\/tr\/satis-pazarlamada-teknolojinin-onemi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sat\u0131\u015f ve Pazarlamada Teknolojinin \u00d6nemi - 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