{"id":89,"date":"2021-01-16T00:00:00","date_gmt":"2021-01-15T21:00:00","guid":{"rendered":"http:\/\/localhost:8080\/?p=89"},"modified":"2021-09-12T15:58:08","modified_gmt":"2021-09-12T12:58:08","slug":"sohbet-robotu-pazarlama-10-hata","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/sohbet-robotu-pazarlama-10-hata\/","title":{"rendered":"Sohbet Robotu Pazarlamas\u0131nda Yap\u0131lan 10 B\u00fcy\u00fck Hata"},"content":{"rendered":"<p>Bir\u00e7ok ba\u015far\u0131l\u0131 insan\u0131n, &#8220;Ke\u015fke biri bana yapt\u0131\u011f\u0131m hatalardan ka\u00e7\u0131nmak i\u00e7in \u015fuanda bildiklerimi s\u00f6ylemi\u015f olsayd\u0131&#8221; c\u00fcmlesini bir\u00e7ok kez duymu\u015fsunuzdur.<\/p>\n<p>\u0130yi haber \u015fu ki, <strong>art\u0131k bir \u015feyleri \u00f6\u011frenmek i\u00e7in hata yapmak zorunda de\u011filsiniz<\/strong>.<\/p>\n<p>\u00c7\u00fcnk\u00fc sizden \u00f6nce hata yapanlar bu tecr\u00fcbelerini yaz\u0131l\u0131 veya s\u00f6zl\u00fc olarak bizlere sunuyorlar.<\/p>\n<p>\u0130lk olarak &#8220;<em>Sohbet robotu nedir ve Sohbet robotu pazarlamas\u0131 nedir?<\/em>&#8221; sorusuna cevap verelim.<\/p>\n<p><strong>Sohbet robotu<\/strong> do\u011fal bir konu\u015fma ortam\u0131 sunan, yapay zekaya sahip bir yaz\u0131l\u0131md\u0131r. <strong>Sohbet robotu<\/strong> yaz\u0131l\u0131m\u0131n\u0131 bir telefon g\u00f6r\u00fc\u015fmesinden tutun sosyal medyada mesajla\u015fmaya kadar nerdeyse her alanda kullanabilirsiniz.<\/p>\n<p>\u00dcr\u00fcnleri tan\u0131tmak i\u00e7in bu teknolojinin kullan\u0131lmas\u0131na da <strong>sohbet robotu pazarlamas\u0131<\/strong> denir. <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/chatbot-statistics\/\" target=\"_blank\" rel=\"nofollow noreferrer noopener\">\u0130statistiklere<\/a> g\u00f6re internet kullan\u0131c\u0131lar\u0131n\u0131n %64&#8217;\u00fc <strong>sohbet robotlar\u0131<\/strong> taraf\u0131ndan sa\u011flanan 24 saat hizmeti be\u011feniyor. Ve %37&#8217;si an\u0131nda yan\u0131t \u00f6zelli\u011finin \u00e7ok kullan\u0131\u015fl\u0131 oldu\u011funu s\u00f6yl\u00fcyor.<\/p>\n<p><img src=\"\/static\/chatFeature_tr.png\" alt=\"infoset canl\u0131 destek sistemi\"><\/p>\n<p><strong>Sohbet robotlar\u0131,<\/strong> do\u011fru kullan\u0131ld\u0131\u011f\u0131nda paha bi\u00e7ilmez bir yard\u0131mc\u0131 olabilir. Ama yanl\u0131\u015f bir yap\u0131land\u0131rma ile kullan\u0131ld\u0131\u011f\u0131nda ise yarardan \u00e7ok zarar\u0131 olur.<\/p>\n<p>\u0130\u015fte sohbet robotu pazarlamas\u0131nda ka\u00e7\u0131n\u0131lmas\u0131 gereken 10 \u00f6nemli hata:<\/p>\n<h2>1. Spam i\u00e7erik<\/h2>\n<p><img src=\"https:\/\/cdn.infoset.app\/blog\/2021-01-11\/bot-spam.jpg\" alt=\"canl\u0131 destek hatalar\u0131, spam i\u00e7erik\"><\/p>\n<p>Sohbet robotunuzun m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcmlerini art\u0131rabilmesi gerekir. Ancak, s\u00fcrekli spam i\u00e7erikler m\u00fc\u015fteri kaybetmenize yol a\u00e7abilir.<\/p>\n<p>Hi\u00e7 kimse, s\u00fcrekli olarak gereksiz mesajlar g\u00f6nderen botlardan ho\u015flanmaz. Her ne kadar m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 art\u0131rmak istesenizde bu y\u00f6ntem kurumsal itibar\u0131n\u0131z\u0131 zedeleyebilir.<\/p>\n<h2>2. Kesin olmayan ve yetersiz yan\u0131tlar<\/h2>\n<p><img src=\"https:\/\/cdn.infoset.app\/blog\/2021-01-11\/bot-test.jpg\" alt=\"sohbet robotu a\/b test\"><\/p>\n<p>M\u00fc\u015fteriler k\u0131sa ve do\u011frudan yan\u0131tlanan \u00e7\u00f6z\u00fcmleri ararlar. <strong>Sohbet robotunuz<\/strong> m\u00fc\u015fteriyi tatmin etmeyen, kesin olmayan yan\u0131tlar veriyorsa <strong>sohbet robotuna<\/strong> ihtiyac\u0131n\u0131z yok demektir.<\/p>\n<p>Kesin olmayan yan\u0131tlar, m\u00fc\u015fterilerinizin markan\u0131zla etkile\u015fim kurmas\u0131n\u0131 engelleyebilir.<\/p>\n<p>Unutmamak gerekir ki en iyi <strong>sohbet robotu<\/strong> yan\u0131tlar\u0131 k\u0131sad\u0131r ve daha fazla etkile\u015fim sa\u011flar.<\/p>\n<p>Belirli sorular ve cevaplar ile bot olu\u015fturman\u0131z\u0131 sa\u011flayan bir altyap\u0131 se\u00e7erek botunuzla kesin, yeterli ve alakal\u0131 bilgiler sa\u011flayabilirsiniz. Daha fazla bilgi vermeniz gereken yan\u0131tlarda sitenize i\u00e7 ba\u011flant\u0131lar verebilirsiniz.<\/p>\n<h2>3. Sohbet robotunu test etmemek<\/h2>\n<p>Asl\u0131nda her zaman yap\u0131lmas\u0131 gereken bir madde olsa da s\u00fcrekli g\u00f6zden ka\u00e7\u0131r\u0131l\u0131yor veya ileri bir zamana erteleniyor. Sizin i\u00e7in \u00f6nemli bir durumda (\u00f6rne\u011fin; kampanya anlar\u0131n\u0131zda) sohbet robotunuzun olmas\u0131 gerekti\u011fi gibi \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. Bunun sonu\u00e7lar\u0131 feci olabilir.<\/p>\n<p>Olas\u0131 m\u00fc\u015fterilerinizi veya halihaz\u0131rda m\u00fc\u015fteriniz olan ki\u015fileri sohbet robotuna teslim etmeden \u00f6nce sohbet robotunuzun <strong>kusursuz \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olmal\u0131s\u0131n\u0131z<\/strong>.<\/p>\n<p>Sohbet robotunuz markan\u0131z\u0131 temsil eder. Bir hata durumunda ise zarar markan\u0131za yans\u0131r.<\/p>\n<h2>4. Kullan\u0131c\u0131ya bir insanla de\u011fil, bir botla etkile\u015fim kurdu\u011funu bildirmemek<\/h2>\n<p><img src=\"https:\/\/cdn.infoset.app\/blog\/2021-01-11\/bot-interaction.jpg\" alt=\"canl\u0131 destek sistemi\"><\/p>\n<p>Bir sohbet s\u0131ras\u0131nda ayn\u0131 gereksiz yan\u0131tlar\u0131 alman\u0131n ne kadar sinir bozucu oldu\u011funu bir d\u00fc\u015f\u00fcn\u00fcn. M\u00fc\u015fterileriniz bir insanla konu\u015ftu\u011funu san\u0131rken botunuzdan ayn\u0131 yan\u0131tlar\u0131 tekrar tekrar al\u0131rsa tam olarak bu \u015fekilde, <em>k\u00f6t\u00fc<\/em> hissedecek.<\/p>\n<p>M\u00fc\u015fterilerinizi bir sohbet robotu ile konu\u015ftuklar\u0131 hakk\u0131nda bilgilendirmek olas\u0131 k\u00f6t\u00fc senaryolar\u0131n etkisini azalt\u0131r ve b\u00f6ylece markan\u0131z bu durumdan etkilenmez.<\/p>\n<h2>5. Botunuza g\u00f6ze \u00e7arpmayan genel bir isim vermek<\/h2>\n<p><img src=\"https:\/\/cdn.infoset.app\/blog\/2021-01-11\/bot-name.jpg\" alt=\"chatbot t\u00fcrk\u00e7e\"><\/p>\n<p>Asl\u0131nda bu durum acemilik a\u015famas\u0131nda yap\u0131lan bir hatad\u0131r, ama bahsetmeye de\u011fer \u00e7\u00fcnk\u00fc hatalar\u0131m\u0131zdan ders \u00e7\u0131kar\u0131yoruz de\u011fil mi?<\/p>\n<p>E\u011fer <strong>sohbet robotunuza<\/strong> di\u011fer sohbet robotlar\u0131nda kullan\u0131lan bir isim verirseniz bu durum <strong>sohbet robotunuzun<\/strong>, ve haliyle <strong>mark\u0131n\u0131z\u0131n de\u011ferini d\u00fc\u015f\u00fcrecektir<\/strong>.<\/p>\n<p>Asl\u0131nda basit bir \u015fekilde d\u00fc\u015f\u00fcnmek gerekirse, normal bir durumda i\u015fletmenize ba\u015fka bir i\u015fletmenin ismini vermesiniz de\u011fil mi?<\/p>\n<p>Sohbet robotunuza m\u00fc\u015fterinin dikkatini hemen \u00e7ekecek bir isim verin. Sohbet robotunuzu &#8220;di\u011ferlerinden&#8221; ay\u0131rmamak temel bir hatad\u0131r.<\/p>\n<h2>6. Sohbet robotu pazarlama stratejisine sahip olmamak<\/h2>\n<p><img src=\"https:\/\/cdn.infoset.app\/blog\/2021-01-11\/bot-strategy.jpg\" alt=\"sohbet robotu sat\u0131\u015f stratejisi\"><\/p>\n<p>Potansiyel m\u00fc\u015fterilerinizi ve web site ziyaret\u00e7ilerinizi m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek istiyorsan\u0131z, iyi bir pazarlama stratejisine ihtiyac\u0131n\u0131z var.<\/p>\n<p>Sohbet robotunuzu bu stratejiyi g\u00f6z \u00f6n\u00fcnde bulundurarak yap\u0131land\u0131rman\u0131z \u00f6nemlidir. Robotunuzun stratejiniz dahilinde hedeflerinize ula\u015fmada \u00e7ok \u00f6zel bir rol oynad\u0131\u011f\u0131ndan emin olun.<\/p>\n<h2>7. Sohbet robotu y\u00f6neticisine sahip olmamak<\/h2>\n<p><img src=\"https:\/\/cdn.infoset.app\/blog\/2021-01-11\/bot-management.jpg\" alt=\"chatbot y\u00f6netimi\"><\/p>\n<p>Yapay zeka yaz\u0131l\u0131m\u0131n\u0131z ne kadar iyi olursa olsun, <strong>insan zekas\u0131n\u0131n yerini alamaz<\/strong>.<\/p>\n<p>Botunuzu s\u0131k sorulan <strong>t\u00fcm sorulara en iyi yan\u0131tlar\u0131 verecek \u015fekilde<\/strong>, <strong>ziyaret\u00e7ilerinizi en h\u0131zl\u0131 yoldan m\u00fc\u015fteriye \u00e7evirecek \u015fekilde<\/strong> yap\u0131land\u0131rabilirsiniz. Unutmamal\u0131y\u0131z ki insanlar tahmin edilemez, bu y\u00fczden size sorulabilecek t\u00fcm sorular\u0131 en ba\u015ftan tahmin edemezsiniz. Bu y\u00fczden <strong>sohbet robotunuzu<\/strong> izlemeniz ve s\u00fcrekli g\u00fcncel tutman\u0131z gerekir.<\/p>\n<p>\u00d6zel bir sohbet robotu y\u00f6neticiniz olmas\u0131 sizi gereksiz yere m\u00fc\u015fteri kaybetmekten kurtaracak, <strong>sat\u0131\u015flar\u0131n\u0131z\u0131 %30&#8217;a kadar art\u0131racakt\u0131r<\/strong>.<\/p>\n<h2>8. Botunuzu farkl\u0131 al\u0131c\u0131lara g\u00f6re ayarlamay\u0131 unutmak<\/h2>\n<p>\u00d6rne\u011fin, m\u00fc\u015fterilerden baz\u0131lar\u0131 hizmetleriniz hakk\u0131nda temel bilgileri ar\u0131yor olabilir ve di\u011ferleri de sadece sat\u0131n alma i\u015flemi yapmak istiyor olabilir.<\/p>\n<p>Sohbet robotunuzun pazarlama stratejisinde, bu farkl\u0131 tipteki ki\u015fileri tan\u0131mlamay\u0131 ve sohbet robotunuzun yan\u0131tlar\u0131n\u0131 <strong>onlar\u0131n ihtiya\u00e7lar\u0131na g\u00f6re ayarlamay\u0131<\/strong> unutmay\u0131n.<\/p>\n<p>Sohbet robotu yan\u0131tlar\u0131n\u0131z\u0131 farkl\u0131 al\u0131c\u0131 ki\u015filere g\u00f6re ayarlad\u0131\u011f\u0131n\u0131zda, sesini m\u00fcmk\u00fcn oldu\u011funca monoton\/robotik yapmaktan ka\u00e7\u0131n\u0131n. Monoton bir ses, m\u00fc\u015fterilerinizin kendilerini yabanc\u0131la\u015fm\u0131\u015f hissetmesine neden olur ve sonunda onlar\u0131 kaybedersiniz. Ekstra yol kat etmeye \u00e7al\u0131\u015f\u0131n ve <strong>sohbet robotunuzu<\/strong> rakiplerinizden ay\u0131rmak i\u00e7in <strong>insanla\u015ft\u0131r\u0131n<\/strong>. Bu tekni\u011fi uygulayarak kolayl\u0131kla daha fazla m\u00fc\u015fteri kazanabilirsiniz.<\/p>\n<h2>9. Sohbet botunuz i\u00e7in \u00f6zel bir sayfa veya web sitesi bar\u0131nd\u0131rmamak<\/h2>\n<p>Sohbet botunuz i\u00e7in \u00f6zel bir sayfa veya web sitesi, pazarlama kampanyalar\u0131n\u0131z i\u00e7in \u00e7ok \u00f6nemlidir. \u00d6zel bir sayfaya veya web sitesine sahip olmak, sohbet robotunuzun m\u00fc\u015fteri taban\u0131n\u0131z i\u00e7in g\u00f6r\u00fcn\u00fcrl\u00fck kazanmas\u0131n\u0131 sa\u011flar.<\/p>\n<p>\u00d6zel bir sayfa veya web sitesi, kullan\u0131c\u0131lar\u0131n\u0131za m\u00fc\u015fteri hizmeti sa\u011flayabilece\u011finiz bir yer olabilir. Bunu, onlar\u0131n \u00f6zel sorular\u0131n\u0131 ve ihtiya\u00e7lar\u0131n\u0131 ele alarak yapabilirsiniz.<\/p>\n<h2>10. Sohbet robotu sonu\u00e7lar\u0131n\u0131z\u0131 analiz etmemek<\/h2>\n<p><strong>Sohbet robotu<\/strong> sonu\u00e7lar\u0131n\u0131z\u0131 analiz etmiyorsan\u0131z, nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 ve hangi alanlar\u0131 iyile\u015ftirmeniz gerekti\u011fini bilemezsiniz. \u00d6rne\u011fin, m\u00fc\u015fteri memnuniyeti, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, konu\u015fma analizi geri bildirimi, vb. gibi metrikleri hep incelemeli ve bunlara bakarak robotunuzu g\u00fcncellemelisiniz.<\/p>\n<p>Hedef, <strong>m\u00fc\u015fteri deneyimini iyile\u015ftirmektir<\/strong>. Sohbet robotunuzun t\u00fcm bu kriterleri kar\u015f\u0131lad\u0131\u011f\u0131ndan emin olun.<\/p>\n<h2>Sonu\u00e7<\/h2>\n<p><img src=\"https:\/\/cdn.infoset.app\/blog\/2021-01-11\/result.jpg\" alt=\"result\"><\/p>\n<p>Sohbet robotu pazarlamas\u0131, bu deneyime yeni ba\u015flayanlar i\u00e7in g\u00f6z korkutucu olabilir. Bu makalemizin, pazarlama planlar\u0131n\u0131z\u0131 yaparken ka\u00e7\u0131nman\u0131z gereken baz\u0131 hatalar\u0131 belirlemenize yard\u0131mc\u0131 oldu\u011funu umuyoruz.<\/p>\n<p><strong>Hala bir sohbet robotunuz yok mu?<\/strong> Infoset ile dakikalar i\u00e7erisinde bir chatbot olu\u015fturabilir ve bunu websitenize ya da mobil uygulaman\u0131za entegre edebilirsiniz. T\u00fcm destek ve sat\u0131\u015f kanallar\u0131nda m\u00fc\u015fterilerinize ola\u011fan\u00fcst\u00fc bir deneyim sunmak ve t\u00fcm bu s\u00fcre\u00e7leri <strong>tek bir platformdan<\/strong> kolayl\u0131kla y\u00f6netmek istiyorsan\u0131z <a href=\"\/tr\/signup?plan_id=14&amp;?utm_source=infoset&amp;utm_medium=blog&amp;utm_campaign=sohbet-robotu-pazarlama-10-hata\" target=\"_blank\" rel=\"noopener\">Infoset&#8217;i bug\u00fcn \u00fccretsiz deneyin<\/a>.<\/p>\n<p><a href=\"\/tr\/signup?plan_id=14&amp;?utm_source=infoset&amp;utm_medium=blog&amp;utm_campaign=sohbet-robotu-pazarlama-10-hata\" target=\"_blank\" style=\"text-decoration:none;\" rel=\"noopener\"><img src=\"https:\/\/cdn.infoset.app\/blog\/cta-tr.png\" style=\"width: 100%; height: auto; border-radius: 20px;\" class=\"no-zoom\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir sohbet robotu, do\u011fru kullan\u0131ld\u0131\u011f\u0131nda paha bi\u00e7ilmez bir yard\u0131mc\u0131d\u0131r, ama yanl\u0131\u015f bir yap\u0131land\u0131rma yarardan \u00e7ok zarara sebep olabilir. Sizler i\u00e7in en s\u0131k yap\u0131lan ve en \u00f6nemli 10 hatay\u0131 derledik.<\/p>\n","protected":false},"author":1,"featured_media":253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[445],"tags":[507,389,509,511,397,513],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sohbet Robotu Pazarlamas\u0131nda Yap\u0131lan 10 B\u00fcy\u00fck Hata - Infoset<\/title>\n<meta name=\"description\" content=\"Bir sohbet robotu, do\u011fru kullan\u0131ld\u0131\u011f\u0131nda paha bi\u00e7ilmez bir yard\u0131mc\u0131d\u0131r. 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