{"id":872,"date":"2021-12-07T19:00:00","date_gmt":"2021-12-07T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=872"},"modified":"2021-11-29T10:11:14","modified_gmt":"2021-11-29T07:11:14","slug":"outbound-cagri-nedir-stratejisi-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/outbound-cagri-nedir-stratejisi-nasil-olusturulur\/","title":{"rendered":"Outbound \u00c7a\u011fr\u0131 Nedir? Outbound \u00c7a\u011fr\u0131 Stratejisi Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"\n<p>M\u00fc\u015fteriler i\u00e7in daha iyi bir deneyim olu\u015fturmak ve memnuniyeti sa\u011flamak ad\u0131na proaktif bir yakla\u015f\u0131m\u0131n \u00fcr\u00fcn\u00fc olan outbound \u00e7a\u011fr\u0131lar\u0131n \u015firketler taraf\u0131ndan kullan\u0131m\u0131 yayg\u0131nla\u015f\u0131yor. Peki, outbound \u00e7a\u011fr\u0131 nedir? Etkili outbound \u00e7a\u011fr\u0131lar\u0131 i\u00e7in nas\u0131l strateji olu\u015fturulur? <\/p>\n\n\n\n<h2><strong>Outbound \u00c7a\u011fr\u0131 Nedir?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-creat-an-outbound-call-strategy-1024x768.jpg\" alt=\"outbound \u00e7a\u011fr\u0131\" class=\"wp-image-868\" width=\"633\" height=\"474\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-creat-an-outbound-call-strategy-1024x768.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-creat-an-outbound-call-strategy-300x225.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-creat-an-outbound-call-strategy-1536x1152.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-creat-an-outbound-call-strategy-300x225@2x.jpg 600w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/figure><\/div>\n\n\n\n<p>Outbound \u00e7a\u011fr\u0131, \u00e7a\u011fr\u0131 merkezlerindeki m\u00fc\u015fteri temsilcilerinin potansiyel veya mevcut m\u00fc\u015fterilerini do\u011frudan arayarak ger\u00e7ekle\u015ftirdikleri \u00e7a\u011fr\u0131 bi\u00e7imidir. \u015eirketler taraf\u0131ndan pazar ara\u015ft\u0131rmas\u0131 yapmak, m\u00fc\u015fterilerin istek ve ihtiya\u00e7lar\u0131n\u0131 daha iyi anlamak, \u00f6deme uyar\u0131lar\u0131 yapmak gibi ama\u00e7lar i\u00e7in kullan\u0131l\u0131r. Outbound \u00e7a\u011fr\u0131lar, telefonda do\u011frudan m\u00fc\u015fteri temsilcileriyle, anketler yoluyla ya da bant kay\u0131tlar\u0131yla ger\u00e7ekle\u015ftirilebilir.&nbsp;<\/p>\n\n\n\n<h2><strong>Outbound \u00c7a\u011fr\u0131 Stratejisi Olu\u015ftururken Nelere Dikkat Edilmeli?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/infoset.app\/blog\/tr\/musteri-destegini-verimli-hale-getirmek-icin-4-tuyo\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00fc\u015fteri<\/a> deneyiminin \u00f6nemli bir par\u00e7as\u0131 haline gelen outbound \u00e7a\u011fr\u0131lar i\u00e7in strateji olu\u015ftururken dikkat edilmesi gereken baz\u0131 \u00f6nemli noktalar vard\u0131r. Bu ad\u0131mlar \u015funlard\u0131r:<\/p>\n\n\n\n<h3><strong>1) Hedeflerinizi Belirleyin<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-1024x768.jpg\" alt=\"outbound \u00e7a\u011fr\u0131\" class=\"wp-image-853\" width=\"625\" height=\"468\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-1024x768.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-300x225.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-1536x1152.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-300x225@2x.jpg 600w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/figure><\/div>\n\n\n\n<p>Etkili bir outbound \u00e7a\u011fr\u0131 stratejisi olu\u015ftururken at\u0131lacak ilk ad\u0131m hedef belirlemektir. \u015eirketlerin sekt\u00f6r\u00fcne ve imaj\u0131na g\u00f6re de\u011fi\u015fiklik g\u00f6sterebilecek bu hedeflere; \u00e7a\u011fr\u0131 s\u00fcreleri, kazan\u0131lan m\u00fc\u015fteri say\u0131lar\u0131, sat\u0131\u015flar\u0131n art\u0131\u015f oran\u0131 gibi nicelikler \u00f6rnek verilebilir. <\/p>\n\n\n\n<p>Belirlenen bu hedefler, sonras\u0131nda \u00e7a\u011fr\u0131 merkezi temsilcilerinin performanslar\u0131n\u0131 \u00f6l\u00e7meye yarayacak metriklere d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir. \u00d6rne\u011fin; yap\u0131lan g\u00f6r\u00fc\u015fmelerin uzunlu\u011fu, m\u00fc\u015fterilerin ikna edilme s\u00fcreleri ve m\u00fc\u015fteri temsilcilerinin ikna kabiliyetleri hakk\u0131nda ipucu verir. Ara s\u0131ra yap\u0131lacak bu incelemeler, \u015firketin belirlemi\u015f oldu\u011fu hedefleri ger\u00e7ekle\u015ftirip ger\u00e7ekle\u015ftiremedi\u011fi konusunda belirleyici olacakt\u0131r.\u00a0\u00a0<\/p>\n\n\n\n<h3><strong>2) Etkili Bir \u00c7a\u011fr\u0131 Listesi Olu\u015fturun&nbsp;<\/strong><\/h3>\n\n\n\n<p>Hedeflerin belirlenmesinde sonra at\u0131lacak&nbsp; bir di\u011fer \u00f6nemli ad\u0131m ise \u00e7a\u011fr\u0131lar\u0131 do\u011fru ki\u015filere ula\u015ft\u0131rmakt\u0131r. \u015eirketler \u00fcr\u00fcn veya hizmetlerinin hedef kitlesini belirleyerek \u00e7a\u011fr\u0131 listeleri olu\u015fturmal\u0131d\u0131r. Bu \u00e7a\u011fr\u0131lar, mevcut m\u00fc\u015fterilere yap\u0131labilece\u011fi gibi potansiyel m\u00fc\u015fteriler de \u00e7a\u011fr\u0131 listelerinde yer alabilir. Yap\u0131lan <a href=\"https:\/\/cdn2.hubspot.net\/hubfs\/123161\/PDFs\/5%20Sales%20Prospecting%20Myths%20Debunked.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e7al\u0131\u015fmalara<\/a> g\u00f6re; <strong>m\u00fc\u015fterilerin %49\u2019unun <\/strong>\u015firketlerle ilk temas noktas\u0131 olarak tan\u0131t\u0131m ama\u00e7l\u0131 yap\u0131lan outbound \u00e7a\u011fr\u0131lar\u0131 tercih etti\u011fi g\u00f6z \u00f6n\u00fcnde bulundurulmu\u015ftur. Bu nedenle do\u011fru bir \u00e7a\u011fr\u0131 listesi ile daha geni\u015f bir kitleye ula\u015farak b\u00fcy\u00fck kazan\u00e7lar elde etmek m\u00fcmk\u00fcnd\u00fcr.&nbsp;<\/p>\n\n\n\n<h3><strong>3) \u00c7a\u011fr\u0131lar\u0131 Ki\u015fiselle\u015ftirin<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-1-1024x768.jpg\" alt=\"outbound \u00e7a\u011fr\u0131\" class=\"wp-image-855\" width=\"678\" height=\"508\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-1-1024x768.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-1-300x225.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-1-1536x1152.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/11\/what-is-an-outbound-call-how-to-create-an-outbound-call-strategy-1-300x225@2x.jpg 600w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/figure>\n\n\n\n<p>\u00c7a\u011fr\u0131 merkezlerinde yap\u0131lacak g\u00f6r\u00fc\u015fmeler amac\u0131na g\u00f6re \u00f6nceden haz\u0131rlanm\u0131\u015f metinlerden olu\u015fur ve m\u00fc\u015fteri temsilcileri taraf\u0131ndan her g\u00f6r\u00fc\u015fmede kullan\u0131l\u0131r. Verimli bir g\u00f6r\u00fc\u015fme ge\u00e7irebilmek ve hedef kitleyi \u015firketin m\u00fc\u015fterileri haline getirebilmek i\u00e7in haz\u0131rlanan bu metinlerde ki\u015fiselle\u015ftirmeler i\u00e7in bir alan b\u0131rakmak gerekir. <\/p>\n\n\n\n<p>Bu konu hakk\u0131nda yap\u0131lan <a href=\"http:\/\/grow.segment.com\/Segment-2017-Personalization-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ara\u015ft\u0131rmalarda<\/a>; ki\u015fiselle\u015ftirilmi\u015f bir \u00e7a\u011fr\u0131n\u0131n, <strong>m\u00fc\u015fterilerin %59\u2019unun <\/strong>sat\u0131n alma kararlar\u0131 \u00fczerine etkili oldu\u011fu belirlenmi\u015ftir. Bu veriler dikkate al\u0131nd\u0131\u011f\u0131nda, m\u00fc\u015fteri temsilcileri ana metni takip ederken g\u00f6r\u00fc\u015ft\u00fckleri m\u00fc\u015fteriye g\u00f6re \u00e7a\u011fr\u0131y\u0131 ki\u015fiselle\u015ftirmelidir. Bu sayede m\u00fc\u015fteri deneyimi ve memnuniyetinde art\u0131\u015flar ya\u015fan\u0131r.<\/p>\n\n\n\n<h2><strong>Outbound \u00c7a\u011fr\u0131lar\u0131 Y\u00f6netmenin Kolay Yolu: Infoset<\/strong><\/h2>\n\n\n\n<p>Outbound \u00e7a\u011fr\u0131lar i\u00e7in etkili stratejiler olu\u015fturmak, uzun ve detayl\u0131 \u00e7al\u0131\u015fma isteyen bir s\u00fcre\u00e7tir. Infoset ile bu s\u00fcre\u00e7leri otomatize ederek zamandan ve maliyetten tasarruf sa\u011flayabilirsiniz. Omnichannel m\u00fc\u015fteri servis sistemi ile t\u00fcm destek ve sat\u0131\u015f kanallar\u0131n\u0131z\u0131 tek bir platform \u00fczerinden y\u00f6netebilir, t\u00fcm s\u00fcre\u00e7lerinizi otomatize edebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset&#8217;i hemen bug\u00fcn <a href=\"https:\/\/infoset.app\/tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/infoset.app\/tr\/signup?utm_source=blog\" target=\"_blank\" rel=\"noopener\"><img width=\"1440\" height=\"520\" src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/blogCta_tr-1.png\" alt=\"\" class=\"wp-image-350\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131m\u0131zda sizlere outbound \u00e7a\u011fr\u0131 tan\u0131m\u0131ndan ve outbound \u00e7a\u011fr\u0131 stratejisi olu\u015fturulurken dikkat edilmesi gereken ad\u0131mlardan bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":859,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[483,858,859],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outbound \u00c7a\u011fr\u0131 Nedir? 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