{"id":599,"date":"2021-10-26T19:00:00","date_gmt":"2021-10-26T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=599"},"modified":"2021-11-26T08:51:41","modified_gmt":"2021-11-26T05:51:41","slug":"chatbotlar-musteri-emnuniyetini-artirmanin-4-yolu","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/chatbotlar-musteri-emnuniyetini-artirmanin-4-yolu\/","title":{"rendered":"Chatbotlar ile M\u00fc\u015fteri Memnuniyetini Art\u0131rman\u0131n 4 Yolu"},"content":{"rendered":"\n

M\u00fc\u015fterilerin \u00e7e\u015fitlenerek artan ihtiya\u00e7lar\u0131na etkili \u015fekilde yan\u0131t verebilmek i\u00e7in m\u00fc\u015fteri hizmetlerinde chatbotlar\u0131n kullan\u0131m\u0131 gittik\u00e7e yayg\u0131nla\u015fmaktad\u0131r. Peki, chatbot<\/a> nedir? Avantajlar\u0131 nelerdir? <\/p>\n\n\n\n

Chatbot Nedir?<\/strong><\/h2>\n\n\n\n

Kullan\u0131c\u0131lar\u0131n ilgilendikleri hizmet ya da \u00fcr\u00fcn hakk\u0131nda yaz\u0131l\u0131-s\u00f6zl\u00fc bilgi alabildikleri ve i\u015flem yapabildikleri yaz\u0131l\u0131mlard\u0131r. Bu yaz\u0131l\u0131m, m\u00fc\u015fteri deste\u011fi b\u00f6l\u00fcm\u00fcn\u00fcn yapt\u0131\u011f\u0131 i\u015fi otomatikle\u015ftirerek hem m\u00fc\u015fteriler hem de \u015firketler i\u00e7in zaman ve enerji tasarrufu sa\u011flar. Kullan\u0131c\u0131lar chatbotlar arac\u0131l\u0131\u011f\u0131 ile hesap bakiyelerini ve kargo durumlar\u0131n\u0131 \u00f6\u011frenebilir, sipari\u015f vermek gibi \u00e7e\u015fitli i\u015flemlerini h\u0131zl\u0131 ve pratik bir \u015fekilde ger\u00e7ekle\u015ftirebilirler. Chatbotlar, kullan\u0131m ama\u00e7lar\u0131nda oldu\u011fu gibi ileti\u015fim \u015fekilleriyle de birbirinden ayr\u0131l\u0131rlar. Sadece bir talebe ba\u011fl\u0131 olarak cevap veren, ba\u015fka bir deyi\u015fle reaktif taraf olabildikleri gibi proaktif olarak da m\u00fc\u015fterilerle ileti\u015fime ge\u00e7ebilirler.<\/p>\n\n\n\n

Chatbotlar ile M\u00fc\u015fteri Memnuniyeti Nas\u0131l Art\u0131r\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n

Sa\u011flad\u0131\u011f\u0131 zaman ve enerji tasarrufuyla chatbotlar g\u00fcn\u00fcm\u00fcz \u015fartlar\u0131nda kullan\u0131c\u0131lar ve i\u015fletmeler aras\u0131nda h\u0131zla yayg\u0131nla\u015fmaktad\u0131r. Chatbot kullanarak m\u00fc\u015fteri memnuniyetini art\u0131rmak isteyen i\u015fletmelerin ise uygulayabilece\u011fi birka\u00e7 y\u00f6ntem bulunmaktad\u0131r. Peki, bu y\u00f6ntemler nelerdir?<\/p>\n\n\n\n

1) M\u00fc\u015fteri Deneyimini Ki\u015fiselle\u015ftirin<\/strong><\/h3>\n\n\n\n
\"chatbot,<\/figure><\/div>\n\n\n\n

Ki\u015fiselle\u015ftirilmi\u015f bir m\u00fc\u015fteri deneyimi y\u0131llard\u0131r \u015firketlerin m\u00fc\u015fteri hizmetlerinin \u00f6nemli par\u00e7as\u0131 olmu\u015ftur. Yap\u0131lan \u00e7evrimi\u00e7i bir ankete g\u00f6re<\/a>; m\u00fc\u015fterilerin %80’inin<\/strong> ki\u015fiselle\u015ftirilmi\u015f deneyimler sunan bir \u015firketle i\u015f yapma olas\u0131l\u0131klar\u0131n\u0131n daha y\u00fcksek oldu\u011fu sonucuna var\u0131lm\u0131\u015ft\u0131r. <\/p>\n\n\n\n

Yap\u0131lan ara\u015ft\u0131rmalara g\u00f6re ki\u015fiselle\u015ftirilen deneyimlerin m\u00fc\u015fteri memnuniyetini art\u0131rd\u0131\u011f\u0131 g\u00f6zlemlenmi\u015ftir. Bu sebeple m\u00fc\u015fteri memnuniyetinin art\u0131r\u0131lmas\u0131, chatbotlarda bulunmas\u0131 gereken \u00f6nemli \u00f6zelliklerden biri haline gelmi\u015ftir. Bunun yan\u0131 s\u0131ra yap\u0131lan bir ara\u015ft\u0131rmada, m\u00fc\u015fterilerin %47’sinin<\/strong> verileri analiz ederek onlara \u00f6neriler sunan chatbotlar\u0131n tekliflerini takip etti\u011fi sonucuna da var\u0131lm\u0131\u015ft\u0131r. <\/p>\n\n\n\n

2) M\u00fc\u015fterilerin Geri D\u00f6n\u00fc\u015flerini De\u011ferlendirin<\/strong><\/h3>\n\n\n\n
\"chatbot,<\/figure><\/div>\n\n\n\n

M\u00fc\u015fteriler i\u00e7in sorunlar\u0131na h\u0131zl\u0131 yan\u0131t almak, g\u00f6r\u00fc\u015flerinin de\u011ferlendirildi\u011fini g\u00f6rmek onlar i\u00e7in olduk\u00e7a \u00f6nemlidir. Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re<\/a> m\u00fc\u015fterilerin %82\u2019si,<\/strong> m\u00fc\u015fteri hizmetleri zay\u0131f olan i\u015fletmeleri genellikle tercih etmediklerini belirtti. M\u00fc\u015fterilerden geribildirim almak, m\u00fc\u015fteri deneyimini geli\u015ftirme a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir. <\/p>\n\n\n\n

Chatbotlar, m\u00fc\u015fteri geri d\u00f6n\u00fc\u015flerine g\u00f6re i\u015fletmeyi bir soruna kar\u015f\u0131 uyarabilir ve m\u00fc\u015fteri memnuniyetini art\u0131racak \u00e7\u00f6z\u00fcmler sa\u011flayabilir. M\u00fc\u015fterilerden al\u0131nan g\u00f6r\u00fc\u015fler sayesinde chatbot hizmetindeki eksikler ya da hatalar tespit edilebilir. B\u00f6ylece, gelecekte daha geli\u015fmi\u015f bir deneyim sunularak m\u00fc\u015fteri memnuniyeti art\u0131r\u0131labilir.<\/p>\n\n\n\n

3) G\u00fcncel ve Geni\u015f Bir Veri Taban\u0131 Kullan\u0131n<\/strong><\/h3>\n\n\n\n

Chatbotlardan \u00f6nceki g\u00f6r\u00fc\u015fmelere dair elde edilen verilerin analiz edilip depolanmas\u0131 ve verilerin farkl\u0131 kanallardan toplanmas\u0131, sonraki g\u00f6r\u00fc\u015fmelerde m\u00fc\u015fteri memnuniyetinin art\u0131r\u0131lmas\u0131 a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir. Etkili bir veri taban\u0131 olu\u015fturduktan sonra kullan\u0131c\u0131lar\u0131n bu birikime web \u00fczerinden ya da farkl\u0131 kanallar arac\u0131l\u0131\u011f\u0131yla ula\u015fmas\u0131na imkan tan\u0131nmal\u0131d\u0131r. Onlara omnichannel<\/a> deneyimi kazand\u0131rmak, m\u00fc\u015fteri memnuniyetinin art\u0131r\u0131lmas\u0131nda b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r.<\/p>\n\n\n\n

4) Do\u011fal Dil \u0130\u015fleme Sisteminden Faydalan\u0131n<\/strong><\/h3>\n\n\n\n
\"chatbot\"<\/figure><\/div>\n\n\n\n

NLP (Natural Language Processing), T\u00fcrk\u00e7ede \u2018Do\u011fal Dil \u0130\u015fleme\u2019 anlam\u0131na gelir. NLP, dillerin kullan\u0131m\u0131 ve mekanizmalar\u0131n\u0131 \u00f6\u011frenen bir yapay zeka sistemidir. Chatbotlar ile birle\u015ftirildi\u011finde NLP, m\u00fc\u015fterilerin tonlar\u0131n\u0131 analiz ederek benzer \u015fekilde yan\u0131tlar verir. Bu gibi durumlarda m\u00fc\u015fterilerin ger\u00e7ek ki\u015filerle konu\u015fuyormu\u015f izlenimi yarat\u0131larak m\u00fc\u015fteri memnuniyeti art\u0131r\u0131labilir.<\/p>\n\n\n\n

M\u00fc\u015fteri Memnuniyetini Art\u0131rman\u0131n Kolay Yolu: Infoset<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fteri deneyimini art\u0131rman\u0131n en kolay yolu, m\u00fc\u015fteriyle olan t\u00fcm temas noktalar\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde y\u00f6netmekten ge\u00e7er. Infoset ile kod yazmadan bir chatbot sistemi olu\u015fturabilirsiniz. Omnichannel m\u00fc\u015fteri servis sistemi ile t\u00fcm destek ve sat\u0131\u015f kanallar\u0131n\u0131z\u0131 tek bir platform \u00fczerinden y\u00f6netebilir, t\u00fcm s\u00fcre\u00e7lerinizi otomatize edebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset’i hemen bug\u00fcn kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131m\u0131zda sizlere chatbotlar\u0131n kullan\u0131m\u0131 ile m\u00fc\u015fteri memnuniyetini art\u0131rman\u0131n yollar\u0131ndan bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":592,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[445,385],"tags":[389,391,483,543],"yoast_head":"\nChatbotlar ile M\u00fc\u015fteri Memnuniyetini Art\u0131rman\u0131n 4 Yolu - Infoset<\/title>\n<meta name=\"description\" content=\"Chatbot nedir? Chatbotlar\u0131n i\u015fletmeler i\u00e7in avantajlar\u0131 nelerdir? 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