{"id":2534,"date":"2022-12-28T19:00:00","date_gmt":"2022-12-28T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=2534"},"modified":"2022-12-21T15:08:59","modified_gmt":"2022-12-21T12:08:59","slug":"lokasyon-farketmeksizin-musteri-destegi-sunmanin-yolu","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/lokasyon-farketmeksizin-musteri-destegi-sunmanin-yolu\/","title":{"rendered":"Lokasyon Fark Etmeksizin M\u00fckemmel M\u00fc\u015fteri Deste\u011fi Sunman\u0131n 4 Yolu"},"content":{"rendered":"\n<p>\u0130\u015fletmeniz nerede olursa olsun veya ekibiniz ne kadar yetenekli olursa olsun, m\u00fc\u015fteriler her zaman \u015firketinizle olan etkile\u015fimlerini hat\u0131rlayacakt\u0131r. Bu noktada hizmet verdi\u011finiz her yerde m\u00fc\u015fterileri deste\u011fini iyile\u015ftirmeniz gerekir. Peki, bunu nas\u0131l yapabilirsiniz? <\/p>\n\n\n\n<h2><strong>M\u00fc\u015fteri Hizmetini Geli\u015ftirmek Neden \u00d6nemli?<\/strong><\/h2>\n\n\n\n<p>T\u00fcketicilerin k\u00f6t\u00fc bir deneyim ya\u015fad\u0131klar\u0131nda bunu ailelerine ve arkada\u015flar\u0131na haber verdiklerini ve sosyal a\u011flarda anlatarak tepki verdiklerini biliyor musunuz? K\u00f6t\u00fc bir m\u00fc\u015fteri hizmeti deneyimi potansiyel m\u00fc\u015fteri kazan\u0131m\u0131n\u0131 engelledi\u011fi gibi, mevcut m\u00fc\u015fterilerin de markay\u0131 terk etmesine yol a\u00e7ar. Bu da mevcut i\u015fini b\u00fcy\u00fct\u00fcp yeni m\u00fc\u015fteriler kazanmak isteyen i\u015fletmeler i\u00e7in olduk\u00e7a k\u00f6t\u00fc bir durumdur. Bu gibi durumlarla kar\u015f\u0131la\u015fmamak i\u00e7in i\u015fletmelerin <a href=\"https:\/\/infoset.app\/blog\/tr\/musteri-hizmetleriniz-dijital-donusum-hazir-mi\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00fc\u015fteri hizmetlerini<\/a> lokasyon fark etmeksizin geli\u015ftirmeleri, d\u00fczenli aral\u0131klarla optimize etmeleri gerekir.<\/p>\n\n\n\n<h2><strong>\u00c7ok Lokasyonlu \u0130\u015fletmeler M\u00fc\u015fteri Hizmetlerini Nas\u0131l Geli\u015ftirebilir?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/hyken.com\/2021-customer-service-customer-experience-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">En son M\u00fc\u015fteri \u015ea\u015fk\u0131nl\u0131\u011f\u0131na Ula\u015fma raporuna<\/a> g\u00f6re; her 4 m\u00fc\u015fteriden 1&#8217;i, m\u00fckemmel m\u00fc\u015fteri hizmeti almalar\u0131 halinde i\u015fletmenin her lokasyonunda %10&#8217;a varan oranda daha fazla \u00f6deme yapmaya raz\u0131 olduklar\u0131n\u0131 s\u00f6yl\u00fcyor. Bu veriden de anla\u015f\u0131laca\u011f\u0131 \u00fczere lokasyon fark etmeden m\u00fc\u015fteri hizmetlerini geli\u015ftirmeye odaklanan i\u015fletmeler k\u0131sa s\u00fcrede k\u00e2ra ge\u00e7ebilir ve i\u015flerini her yerde b\u00fcy\u00fctebilir. Bunu sa\u011flaman\u0131n ise baz\u0131 yollar\u0131 vard\u0131r. Bunlar, 4 maddede \u015fu \u015fekilde a\u00e7\u0131klanabilir:<\/p>\n\n\n\n<h3><strong>&nbsp;1) M\u00fc\u015fteri Hizmetleri Ekibinizi E\u011fitin<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location--1024x521.jpg\" alt=\"m\u00fc\u015fteri deste\u011fi\" class=\"wp-image-2526\" width=\"560\" height=\"284\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location--1024x521.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location--300x153.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location--1536x781.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location--1024x521@2x.jpg 2048w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location--300x153@2x.jpg 600w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure><\/div>\n\n\n\n<p>M\u00fc\u015fterilerle do\u011fal bir ileti\u015fim kurmak olduk\u00e7a \u00f6nemlidir. S\u00fcrekli kendilerine bir \u015feyler sat\u0131lmas\u0131ndan ho\u015flanmayan m\u00fc\u015fteriler, bu tutum devam ettik\u00e7e markadan uzakla\u015fabilir. \u00d6zellikle birden \u00e7ok lokasyona sahip i\u015fletmeler i\u00e7in bu tutum m\u00fc\u015fteri kayb\u0131na neden olur. Bu noktada, m\u00fc\u015fteri hizmetleri ekibinin profesyonel bir ileti\u015fim e\u011fitimi almas\u0131 gerekir. Bunu sa\u011flaman\u0131n en kolay yollar\u0131ndan biri de online e\u011fitimlerdir. Online e\u011fitimler sayesinde m\u00fc\u015fteri hizmetleri ekibiniz nerede olursa olsun, her yerden bu e\u011fitime kat\u0131labilir.&nbsp;<\/p>\n\n\n\n<h3><strong>2) Omnichannel Sistemler Kullan\u0131n<\/strong><\/h3>\n\n\n\n<p>M\u00fc\u015fterilerden gelen taleplere ve sorunlara h\u0131zl\u0131 bir \u015fekilde d\u00f6n\u00fc\u015f sa\u011flayabilmek i\u00e7in ileti\u015fimin kesintisiz olmas\u0131 olduk\u00e7a \u00f6nemlidir. Aksi halde, g\u00f6r\u00fc\u015fme esnas\u0131nda ya\u015fanacak teknik aksakl\u0131klar her iki taraf i\u00e7in de farkl\u0131 sorunlara yol a\u00e7acakt\u0131r. Omnichannel teknolojisinden faydalanan \u00e7a\u011fr\u0131 merkezleri, ileti\u015fimin pek \u00e7ok farkl\u0131 kanaldan devaml\u0131l\u0131\u011f\u0131n\u0131 sa\u011flayarak bu gibi problemlerin \u00f6n\u00fcne ge\u00e7er.&nbsp;<\/p>\n\n\n\n<p>\u00d6yle ki, Harvard Business Review\u2019\u0131n ara\u015ft\u0131rmas\u0131na g\u00f6re; <strong>m\u00fc\u015fterilerin %73\u2019\u00fc,<\/strong> sat\u0131n alma yolculuklar\u0131 s\u0131ras\u0131nda birden fazla kanal kullanmaktad\u0131r. Omnichannel sistem sayesinde i\u015fletmeler, lokasyon fark etmeksizin bir\u00e7ok farkl\u0131 kanaldan kurulan ileti\u015fimi tek bir platformda toplayabilir ve y\u00f6netebilir. Bu da m\u00fc\u015fteri memnuniyeti olduk\u00e7a b\u00fcy\u00fck bir farkla artt\u0131rabilir.<\/p>\n\n\n\n<h3><strong>3) M\u00fc\u015fteri Sadakat Programlar\u0131 olu\u015fturun<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location-1-1-1024x521.jpg\" alt=\"m\u00fc\u015fteri deste\u011fi\" class=\"wp-image-2527\" width=\"554\" height=\"281\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location-1-1-1024x521.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location-1-1-300x153.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location-1-1-1536x782.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location-1-1-1024x521@2x.jpg 2048w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/12\/4-Way-Deliver-Excellent-Customer-Support-Regardless-Location-1-1-300x153@2x.jpg 600w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/figure><\/div>\n\n\n\n<p>Birden \u00e7ok lokasyonda hizmet veren i\u015fletmelerin m\u00fc\u015fterilerini elde tutma yollar\u0131n\u0131n ba\u015f\u0131nda sadakat programlar\u0131 gelir. Sadakat programlar\u0131, m\u00fc\u015fterileri sat\u0131n almaya devam etmeye te\u015fvik ederken, ayn\u0131 zamanda markaya ba\u011fl\u0131l\u0131klar\u0131 i\u00e7in onlar\u0131 \u00f6d\u00fcllendiren bir sistemdir. Bu noktada, m\u00fc\u015fterilerinizin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131 artt\u0131rmak i\u00e7in onlara \u00e7e\u015fitli indirimler veya puanlar sunabilirsiniz. Bu gibi \u00f6d\u00fcllendirmeleri ister m\u00fc\u015fteri deste\u011fi ekibiyle g\u00f6r\u00fc\u015fme esnas\u0131nda, ister mail yoluyla onlara haber edebilirsiniz.\u00a0<\/p>\n\n\n\n<h3><strong>4) Lokasyona \u00d6zel Promosyonlar Olu\u015fturun<\/strong><\/h3>\n\n\n\n<p>Her lokasyonda m\u00fc\u015fteriler ba\u011fl\u0131 oldu\u011fu markadan ayn\u0131 tutumu g\u00f6rmek ister. Bu nedenle i\u015fletmelerin stratejilerini her lokasyonda tutarl\u0131 bir \u015fekilde uygulamalar\u0131 gerekir. \u00d6rne\u011fin; ba\u015fka bir lokasyonda olan bir m\u00fc\u015fteriniz, farkl\u0131 bir lokasyona ge\u00e7ti\u011finde o yerde de indirim ve kampanyalar\u0131n\u0131zdan yararlanmak isteyebilir. Bu noktada m\u00fc\u015fteriye promosyonlardan yararlanamayacaklar\u0131n\u0131 s\u00f6ylemek k\u00f6t\u00fc bir izlenim yaratman\u0131za yol a\u00e7ar. Bu nedenle lokasyon fark etmeksizin hizmet verdi\u011finiz her yerde promosyon kodlar\u0131n\u0131n ge\u00e7erli oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Bu sayede mevcut m\u00fc\u015fterilerinizi elde tutabildi\u011finiz gibi yeni m\u00fc\u015fteriler de kazanabilirsiniz.<\/p>\n\n\n\n<h2><strong>\u0130leti\u015fim Kanallar\u0131n\u0131z\u0131 Y\u00f6netmenin Kolay Yolu: Infoset<\/strong><\/h2>\n\n\n\n<p>Kusursuz bir m\u00fc\u015fteri deste\u011fi i\u00e7in m\u00fc\u015fterilerle olan ileti\u015fim s\u00fcre\u00e7lerini farkl\u0131 kanallar \u00fczerinde y\u00fcr\u00fctebiliyor olmak gereklidir. Infoset ile t\u00fcm bu s\u00fcre\u00e7leri otomatize edebilir ve kolayca y\u00f6netebilirsiniz. Infoset\u2019in omnichannel m\u00fc\u015fteri servis sistemi ile t\u00fcm destek ve sat\u0131\u015f kanallar\u0131n\u0131z\u0131 tek bir platform \u00fczerinden y\u00f6netebilir, t\u00fcm s\u00fcre\u00e7lerinizi otomatize edebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset\u2019i hemen bug\u00fcn <a href=\"https:\/\/infoset.app\/tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/infoset.app\/tr\/signup?utm_source=blog\" target=\"_blank\" rel=\"noopener\"><img width=\"1440\" height=\"520\" src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/blogCta_tr-1.png\" alt=\"\" class=\"wp-image-350\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131m\u0131zda, lokasyon fark etmeksizin i\u015fletmelerin m\u00fc\u015fterilerine nas\u0131l m\u00fckemmel bir m\u00fc\u015fteri deste\u011fi sunabilece\u011finden bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":2528,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[391,483],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lokasyon Fark Etmeksizin M\u00fckemmel M\u00fc\u015fteri Deste\u011fi Sunman\u0131n 4 Yolu - Infoset<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri deste\u011fini geli\u015ftirmek neden \u00f6nemlidir? 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