{"id":2450,"date":"2022-11-25T07:00:00","date_gmt":"2022-11-25T04:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=2450"},"modified":"2022-11-24T14:39:16","modified_gmt":"2022-11-24T11:39:16","slug":"musteri-karsilama-sureci-kisisellestirme","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/musteri-karsilama-sureci-kisisellestirme\/","title":{"rendered":"M\u00fc\u015fteri Kar\u015f\u0131lama S\u00fcrecini Ki\u015fiselle\u015ftirmenin 5 Yolu!"},"content":{"rendered":"\n

M\u00fc\u015fteriler ba\u011fl\u0131 olduklar\u0131 i\u015fletmelerden her zaman \u00f6zel ilgi bekler. Bu do\u011frultuda i\u015fletmeler, m\u00fc\u015fterilerine \u2018merhaba\u2019 demekten daha fazlas\u0131n\u0131 yapabilmeleri i\u00e7in m\u00fc\u015fteri kar\u015f\u0131lama s\u00fcrecini ki\u015fiselle\u015ftirmeleri gerekir. Peki, bunu nas\u0131l yapabilirler? <\/p>\n\n\n\n

Ki\u015fiselle\u015ftirme Neden \u00d6nemli?<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fteriyi elde tutma oran\u0131n\u0131 artt\u0131rman\u0131n en etkili yollar\u0131ndan biri ki\u015fiselle\u015ftirme yoluna gitmektir. Ara\u015ft\u0131rmalara g\u00f6re t\u00fcketicilerin %54<\/a>, i\u015fletmelerle etkile\u015fime girdiklerinde t\u00fcm deneyimlerinin ki\u015fiselle\u015ftirilmesini beklemektedir. Bu do\u011frultuda hizmetlerinde ki\u015fiselle\u015ftirmeye giden i\u015fletmelerin potansiyel m\u00fc\u015fterilerini sad\u0131k m\u00fc\u015fterilere \u00e7evirmesi daha olas\u0131d\u0131r. Yap\u0131lan ayn\u0131 ara\u015ft\u0131rmaya g\u00f6re yine m\u00fc\u015fterilerin %90’\u0131ndan fazlas\u0131n\u0131n arad\u0131klar\u0131 ki\u015fiselle\u015ftirmeyi sunabilecek \u015firketlere daha fazla para harcad\u0131\u011f\u0131 sonucuna varm\u0131\u015ft\u0131r. <\/p>\n\n\n\n

M\u00fc\u015fteri Kar\u015f\u0131lama S\u00fcrecini Nas\u0131l Ki\u015fiselle\u015ftirebilirsiniz?<\/strong><\/h2>\n\n\n\n

Potansiyel m\u00fc\u015fterilerinizi sad\u0131k m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcr\u00fcrken mevcut m\u00fc\u015fterilerinizi de markan\u0131za ba\u011fl\u0131 hale getirebilirsiniz. Bu noktada m\u00fc\u015fteri kar\u015f\u0131lama s\u00fcrecinde uygulayabilece\u011finiz baz\u0131 ki\u015fiselle\u015ftirme stratejileri vard\u0131r. M\u00fc\u015fteri kar\u015f\u0131lama s\u00fcrecindeki bu stratejiler \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n

1) M\u00fc\u015fterileriniz Hakk\u0131nda Bilgi Sahibi Olun<\/strong><\/h3>\n\n\n\n
\"m\u00fc\u015fteri<\/figure><\/div>\n\n\n\n

M\u00fc\u015fteri kar\u015f\u0131lama s\u00fcrecini ki\u015fiselle\u015ftirmenin ilk ad\u0131m\u0131, m\u00fc\u015fterileri hakk\u0131nda bilgi edinmektir. Bu noktada m\u00fc\u015fterinizin ad\u0131n\u0131, soyad\u0131n\u0131, e-mail adresini, telefon numaras\u0131n\u0131 \u00f6\u011frenerek onlar\u0131n ad\u0131na kar\u015f\u0131lama mesajlar\u0131 ve kampanyalar olu\u015fturabilirsiniz. Ara\u015ft\u0131rmalara g\u00f6re kat\u0131l\u0131mc\u0131lar\u0131n %75’i<\/a>, teklif ve mesajlar\u0131nda m\u00fc\u015fterilerine ad\u0131yla hitap eden markalar\u0131 tercih ediyor. <\/p>\n\n\n\n

2) M\u00fc\u015fteri Odakl\u0131 Hedefler Belirleyin<\/strong><\/h3>\n\n\n\n

Hedeflerinizi belirlerken m\u00fc\u015fteri odakl\u0131 d\u00fc\u015f\u00fcnmek, onlar\u0131n istek ve ihtiya\u00e7lar\u0131n\u0131 anlamak size uzun vadede kazan\u00e7 sa\u011flayacakt\u0131r. \u00c7\u00fcnk\u00fc, bir i\u015fletmeyi ayakta tutan en \u00f6nemli \u015fey, m\u00fc\u015fteri sadakatidir. M\u00fc\u015fteri sadakatini devam ettirmenin en iyi yolu ise onlar\u0131n beklentilerine g\u00f6re hedef belirlemektir.<\/p>\n\n\n\n

3) Samimi \u0130leti\u015fim Kurun<\/strong><\/h3>\n\n\n\n
\"m\u00fc\u015fteri<\/figure><\/div>\n\n\n\n

\u0130leti\u015fim, markayla m\u00fc\u015fteri aras\u0131nda k\u00f6pr\u00fc g\u00f6revi g\u00f6ren \u00f6nemli bir unsurdur. Hi\u00e7bir m\u00fc\u015fteri kendisine so\u011fuk davranan, isteklerini g\u00f6rmezden gelen, sorunlar\u0131na \u00e7\u00f6z\u00fcm bulamayan markay\u0131 tercih etmez. Bu noktada potansiyel m\u00fc\u015fterilerinizi sad\u0131k birer m\u00fc\u015fteri haline getirmek i\u00e7in \u00f6ncelikle kar\u015f\u0131lama ekran\u0131nda samimi bir ileti\u015fim kurmaya \u00f6zen g\u00f6sterin. <\/p>\n\n\n\n

Bunun yan\u0131 s\u0131ra \u00e7evrimi\u00e7i hizmetlerinizi kullanan bir m\u00fc\u015fterinin sorun \u00e7\u00f6z\u00fcm\u00fc i\u00e7in birlikte g\u00f6r\u00fcnt\u00fcl\u00fc sohbet teklifi edebilirsiniz. B\u00f6ylece sorunu \u00e7\u00f6z\u00fclmeyen m\u00fc\u015fteriyle sohbet ederek ona kendini de\u011ferli hissettirebilir, i\u015fletmenizle ba\u011f\u0131n\u0131 koparmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ebilirsiniz. <\/p>\n\n\n\n

4) Destek Temsilcilerinizi E\u011fitin<\/strong><\/h3>\n\n\n\n

\u00c7evrimi\u00e7i hizmetlerinizi kullanan m\u00fc\u015fterilere haz\u0131r yan\u0131tlar sunmak kimi zaman kestirme bir yol gibi g\u00f6z\u00fckebilir. Ancak i\u015fler yolunda gitmedi\u011finde destek temsilcilerinin olaya an\u0131nda m\u00fcdahale etmesi gerekir. Bu noktada destek temsilcilerinizi m\u00fc\u015fteriyi kontrol edebilmek ad\u0131na e\u011fitmeniz gerekir. Bunu yapman\u0131n bir yolu, ge\u00e7en hafta e-posta g\u00f6nderen m\u00fc\u015fterinin ihtiya\u00e7 duydu\u011fu yan\u0131tlar\u0131 ald\u0131\u011f\u0131ndan emin olmak i\u00e7in bir g\u00f6r\u00fc\u015fme ayarlanmas\u0131 olabilir. B\u00f6ylece m\u00fc\u015fteri kar\u015f\u0131lama s\u00fcrecinde m\u00fc\u015fteriler ekrandan ayr\u0131lmadan destek temsilcilerine ba\u011flanarak sorunlar\u0131n\u0131 \u00e7\u00f6zebilir.<\/p>\n\n\n\n

5) M\u00fc\u015fteri Geri Bildirimlerini \u00d6nemseyin<\/strong><\/h3>\n\n\n\n
\"m\u00fc\u015fteri<\/figure><\/div>\n\n\n\n

Hizmet ve deneyimleri iyile\u015ftirmenin en iyi yollar\u0131ndan biri m\u00fc\u015fterilerden geri bildirim<\/a> almakt\u0131r. Bu noktada m\u00fc\u015fterilerinize ayl\u0131k veya haftal\u0131k anketler g\u00f6nderebilir, online g\u00f6r\u00fc\u015fmeler ayarlayarak onlardan hizmetlerinize dair geri bildirimler alabilirsiniz. B\u00f6ylece hizmetinizdeki eksik detaylar\u0131 g\u00f6rerek iyile\u015ftirme yoluna gidebilirsiniz. Anketleri g\u00f6nderirken m\u00fc\u015fterilerinize ismiyle hitap etti\u011finden emin olmal\u0131s\u0131n\u0131z. \u00d6rne\u011fin, bu anketleri ald\u0131klar\u0131 hizmetlere veya destek ekibinizle olan konu\u015fmalar\u0131na g\u00f6re \u00f6zelle\u015ftirebilirsiniz. <\/p>\n\n\n\n

M\u00fc\u015fteri Kar\u015f\u0131lama S\u00fcrecini \u0130yile\u015ftirmenin Kolay Yolu: Infoset<\/strong><\/h2>\n\n\n\n

\u015eirketlerin m\u00fc\u015fteri kar\u015f\u0131lama s\u00fcrecini otomasyon olmadan kontrol edebilmesi \u00e7ok zor ve zaman al\u0131c\u0131 olabilirdi. Infoset otomatik sohbet tetikleyicileri ve chatbot ile destek ve sat\u0131\u015f\u0131 otomatikle\u015ftirebilirsiniz. Ayn\u0131 zamanda canl\u0131 destek yaz\u0131l\u0131m\u0131n\u0131 tamamen ki\u015fiselle\u015ftirin ve istedi\u011finiz web sitesine kolayca yerle\u015ftirmenize yard\u0131mc\u0131 olur.Siz de m\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset\u2019i hemen bug\u00fcn kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131m\u0131zda i\u015fletmenize veya markan\u0131za g\u00f6re m\u00fc\u015fteri kar\u015f\u0131lama s\u00fcre\u00e7lerinizi ki\u015fiselle\u015ftirmenizi sa\u011flayacak p\u00fcf noktalardan bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":2447,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[483,999,808],"yoast_head":"\nM\u00fc\u015fteri Kar\u015f\u0131lama S\u00fcrecini Ki\u015fiselle\u015ftirmenin 5 Yolu! - Infoset<\/title>\n<meta name=\"description\" content=\"Ki\u015fiselle\u015ftirme neden \u00f6nemlidir? M\u00fc\u015fteri kar\u015f\u0131lama s\u00fcreci nas\u0131l ki\u015fiselle\u015ftirilir? 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