{"id":2242,"date":"2022-09-01T19:00:00","date_gmt":"2022-09-01T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=2242"},"modified":"2022-08-31T13:02:48","modified_gmt":"2022-08-31T10:02:48","slug":"tuketici-icgorusu-nedir-nasil-gelistirilir","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/tuketici-icgorusu-nedir-nasil-gelistirilir\/","title":{"rendered":"T\u00fcketici \u0130\u00e7g\u00f6r\u00fcs\u00fc Nedir? Nas\u0131l Geli\u015ftirilir?"},"content":{"rendered":"\n

M\u00fc\u015fterileri derinlemesine anlamalar\u0131na ve onlar\u0131n beklentileri kar\u015f\u0131lamak i\u015fletmelerin ba\u015far\u0131s\u0131 a\u00e7\u0131s\u0131ndan \u00f6nemlidir. Bu noktada, \u00fcr\u00fcn veya hizmetlerini sunarken t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fcne dikkat eden i\u015fletmelerin ba\u015far\u0131ya ula\u015ft\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcr. Peki, t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fc nedir? Geli\u015ftirmek i\u00e7in neler yap\u0131lmal\u0131d\u0131r?<\/p>\n\n\n\n

T\u00fcketici \u0130\u00e7g\u00f6r\u00fcs\u00fc Nedir?<\/strong><\/h2>\n\n\n\n

T\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fcn\u00fcn temel amac\u0131, t\u00fcketici davran\u0131\u015f\u0131ndaki e\u011filimleri yorumlamakt\u0131r. Markalar\u0131n ve i\u015fletmelerin, m\u00fc\u015fterilerinin nas\u0131l d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc ve deneyimleri sonucunda neler hissetti\u011fini detayl\u0131ca incelemesine ve yorumlamas\u0131na imkan verir. Pazarlama sekt\u00f6r\u00fcnde m\u00fc\u015fteri a\u00e7\u0131s\u0131ndan katma de\u011fer yaratman\u0131n ve rakiplerden ayr\u0131lman\u0131n en garantili yollar\u0131ndan biridir. <\/p>\n\n\n\n

T\u00fcketici \u0130\u00e7g\u00f6r\u00fcs\u00fc Neden \u00d6nemlidir?<\/strong><\/h2>\n\n\n\n
\"t\u00fcketici<\/figure><\/div>\n\n\n\n

T\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fcn\u00fc belirlemek; \u015firketlerin t\u00fcketicilerinin davran\u0131\u015flar\u0131n\u0131 analiz etmelerini, beklentilerini ve ihtiya\u00e7lar\u0131n\u0131 ger\u00e7ekten anlamalar\u0131n\u0131 sa\u011flar. Bu i\u00e7g\u00f6r\u00fcler, t\u00fcketici davran\u0131\u015flar\u0131n\u0131n de\u011fi\u015fmesine ve dolay\u0131s\u0131yla da sat\u0131\u015flar\u0131n ve k\u00e2r oran\u0131n\u0131n artmas\u0131na sebep olur. Uzun vadede i\u015f hedeflerini y\u00f6netmek ve geli\u015ftirmek i\u00e7in kullan\u0131labilecek verilerden olu\u015ftu\u011fu i\u00e7in de \u00f6nemlidir. <\/p>\n\n\n\n

Veriler; m\u00fc\u015fteri i\u00e7g\u00f6r\u00fcleri, pazar ara\u015ft\u0131rmas\u0131, m\u00fc\u015fteri hizmetleri, odak gruplar\u0131, sat\u0131n alma ge\u00e7mi\u015fi ve \u00fcr\u00fcn incelemeleri dahil olmak \u00fczere \u00e7e\u015fitli kaynaklardan toplanabilir. Bu veriler daha sonra i\u015f eylemlerine yorumlanabilecek bilgilere \u00e7evrilir. B\u00f6ylece m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131 o \u015firketin i\u015f hedefleriyle uyumlu hale getirilmeye \u00e7al\u0131\u015f\u0131l\u0131r. Bir Bain&Co<\/a> ara\u015ft\u0131rmas\u0131, m\u00fc\u015fteri deneyiminde ba\u015far\u0131l\u0131 olan \u015firketlerin pazarlar\u0131n\u0131n %4 ile %8 oran\u0131nda b\u00fcy\u00fcd\u00fc\u011f\u00fcn\u00fc ortaya koydu.<\/p>\n\n\n\n

T\u00fcketici \u0130\u00e7g\u00f6r\u00fcs\u00fc Nas\u0131l Geli\u015ftirilir?<\/strong><\/h2>\n\n\n\n

T\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fc ara\u015ft\u0131rmas\u0131 do\u011fru bir \u015fekilde yap\u0131ld\u0131\u011f\u0131nda, \u015firketin <\/a>m\u00fc\u015fterileri ile nas\u0131l bir  ileti\u015fim kurmas\u0131 gerekti\u011fi daha iyi analiz edilir. Baz\u0131 durumlarda t\u00fcketici i\u00e7g\u00f6r\u00fclerini toplamak zor olabilir. T\u00fcketici i\u00e7g\u00f6r\u00fclerini bir araya getirmek ve geli\u015ftirmek i\u00e7in ihtiya\u00e7 duyaca\u011f\u0131n\u0131z \u00f6nemli noktalar\u0131 \u015fu \u015fekilde s\u0131ralayabiliriz: <\/p>\n\n\n\n

1) Do\u011fru ve Kaliteli Veriler Elde Edin<\/strong><\/h3>\n\n\n\n
\"t\u00fcketici<\/figure><\/div>\n\n\n\n

Veri kalitesi, t\u00fcketici i\u00e7g\u00f6r\u00fclerinin toplanmas\u0131 i\u00e7in olduk\u00e7a \u00f6nemli bir unsurdur. Y\u00fcksek kaliteli veriler olmadan, elde etti\u011finiz sonu\u00e7lar\u0131n\u0131z yanl\u0131\u015f veya hatal\u0131 \u00e7\u0131kabilir. Bu durum, t\u00fcketici \u00fczerinde yanl\u0131\u015f stratejiler geli\u015ftirmenize ve sat\u0131\u015flar\u0131n\u0131z\u0131n artmas\u0131na engel olabilir. Do\u011fru ve kaliteli veriler elde etmek i\u00e7in detayl\u0131 ara\u015ft\u0131rmalar yapman\u0131z ve m\u00fc\u015fteri profilinizi do\u011fru analiz etmeniz gerekir. Bu noktada, \u015firketinizdeki veri analizi ekibi, m\u00fc\u015fterilerin davran\u0131\u015flar\u0131n\u0131 anlamak ve rakiplerin durumunu takip edebilmek i\u00e7in yeterli donan\u0131ma sahip olmal\u0131d\u0131r. B\u00f6ylece ekibinizle etkili stratejiler olu\u015fturabilir, \u015firket ba\u015far\u0131n\u0131z\u0131 art\u0131racak ad\u0131mlar atabilirsiniz.<\/p>\n\n\n\n

2) T\u00fcketici Ara\u015ft\u0131rmas\u0131 Yap\u0131n<\/strong><\/h3>\n\n\n\n

T\u00fcketici i\u00e7g\u00f6r\u00fcleri onlarla yak\u0131ndan etkile\u015fim kurman\u0131za yard\u0131mc\u0131 olur. Bunu yapabilmek i\u00e7in \u00fcr\u00fcnlerinizi veya hizmetlerinizi sat\u0131n alma olas\u0131l\u0131\u011f\u0131 y\u00fcksek olan t\u00fcketicileri belirlemeniz ve onlarla nas\u0131l ileti\u015fim kurman\u0131z gerekti\u011fini anlaman\u0131z gerekir. Sat\u0131n alma kararlar\u0131n\u0131 nelerin etkiledi\u011fini, neden sizi tercih ettiklerini tespit etmelisiniz. Bu noktada, yeni m\u00fc\u015fterilerinizle markan\u0131z hakk\u0131nda konu\u015fabilir, sizin i\u00e7in neyin i\u015fe yarad\u0131\u011f\u0131na dair fikir edinebilirsiniz. B\u00f6ylelikle, gelecek hedeflerinizi ve kampanyalar\u0131n\u0131z\u0131 \u015fekillendirebilir, verilere dayal\u0131 kararlar verebilirsiniz. Ek olarak neden t\u00fcketici kayb\u0131 ya\u015fad\u0131\u011f\u0131n\u0131z\u0131, rakiplerinizi tercih etme sebeplerini anlamal\u0131, hatalar\u0131n\u0131z\u0131 g\u00f6r\u00fcp onlar\u0131 tekrarlamamaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. <\/p>\n\n\n\n

3) Veritaban\u0131 ve Segment Pazarlamas\u0131na \u00d6nem Verin <\/strong><\/h3>\n\n\n\n
\"t\u00fcketici<\/figure><\/div>\n\n\n\n

Veritaban\u0131 pazarlamas\u0131, ki\u015fiselle\u015ftirilmi\u015f ileti\u015fimler olu\u015fturmak i\u00e7in m\u00fc\u015fterilerin veritabanlar\u0131n\u0131 kullanan bir pazarlama \u015feklidir. Bu veritabanlar\u0131 ki\u015filere, farkl\u0131 kitle k\u00fcmelerine veya segmentlere yol a\u00e7abilir. T\u00fcketici i\u00e7g\u00f6r\u00fcleri stratejilerinizde daha teorik kald\u0131\u011f\u0131 i\u00e7in veritaban\u0131 pazarlamas\u0131, test etme ve \u00f6\u011frenme noktalar\u0131nda size katk\u0131 sa\u011flayacak, ara\u015ft\u0131rma alan\u0131n\u0131z\u0131 geni\u015fletecektir. <\/p>\n\n\n\n

T\u00fcketici \u0130\u00e7g\u00f6r\u00fcs\u00fcn\u00fc Belirlemenin Kolay Yolu: Infoset<\/strong><\/h2>\n\n\n\n

Infoset’in ak\u0131ll\u0131 raporlar\u0131, sat\u0131\u015f ve destek ekiplerinizi anl\u0131k olarak izlemenizi sa\u011flarken ayn\u0131 zamanda ekiplerinizin hangi alanlarda geli\u015fim g\u00f6sterebilece\u011fini de g\u00f6rmenizi sa\u011flar. B\u00fcy\u00fcmenizi takip ederken hem genel raporlar\u0131 hem de kapsaml\u0131 raporlar\u0131 inceleyebilirsiniz. Verilerinizi filtreleyebilir, s\u0131ralayabilir, gruplayabilir ve t\u00fcm metrikleri bireye veya tak\u0131ma g\u00f6re g\u00f6r\u00fcnt\u00fcleyerek en do\u011fru karar\u0131 verebilirsiniz. Siz de m\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset\u2019i hemen bug\u00fcn kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131m\u0131zda t\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fcn\u00fcn ne oldu\u011fundan ve nas\u0131l geli\u015ftirilebilece\u011finden bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":2230,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[1329,1328],"yoast_head":"\nT\u00fcketici \u0130\u00e7g\u00f6r\u00fcs\u00fc Nedir? Nas\u0131l Geli\u015ftirilir? - Infoset<\/title>\n<meta name=\"description\" content=\"T\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fc nedir? Neden \u00f6nemlidir? T\u00fcketici i\u00e7g\u00f6r\u00fcs\u00fc nas\u0131l geli\u015ftirilir? 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