{"id":2108,"date":"2022-07-26T19:00:00","date_gmt":"2022-07-26T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=2108"},"modified":"2022-07-22T15:28:16","modified_gmt":"2022-07-22T12:28:16","slug":"annual-contract-value-nedir-nasil-hesaplanir","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/annual-contract-value-nedir-nasil-hesaplanir\/","title":{"rendered":"Annual Contract Value Nedir? Nas\u0131l Hesaplan\u0131r?"},"content":{"rendered":"\n

\u015eirketler pazarlama performanslar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in \u00e7e\u015fitli metrikler kullan\u0131r. Baz\u0131 metrikler tek ba\u015f\u0131na anlams\u0131z gibi g\u00f6z\u00fck\u00fcrken di\u011fer verilerle birlikte anlam kazan\u0131r. Annual Contract Value (ACV) da bunlardan biridir. Peki, Annual Contract Value nedir? \u015eirketler i\u00e7in neden \u00f6nemlidir?<\/p>\n\n\n\n

Annual Contract Value Nedir?<\/strong><\/h2>\n\n\n\n

Annual Contract Value (Y\u0131ll\u0131k S\u00f6zle\u015fme De\u011feri), s\u00f6zle\u015fmeli bir m\u00fc\u015fteriden elde edilen t\u00fcm abonelik gelirinin y\u0131ll\u0131k de\u011feridir. Tek ba\u015f\u0131na \u00e7ok \u00f6nemli bir de\u011fer gibi g\u00f6r\u00fcnmese de Toplam S\u00f6zle\u015fme De\u011feri (TCV) ve Y\u0131ll\u0131k Yinelenen Gelir (ARR) gibi di\u011fer sat\u0131\u015f \u00f6l\u00e7\u00fcmleri ile kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda \u015firketin finansman\u0131n\u0131 anlamak i\u00e7in etkilidir.<\/p>\n\n\n\n

Annual Contract Value (ACV) bir m\u00fc\u015fterinin de\u011ferini tek bir mali y\u0131la ait ayl\u0131k s\u00f6zle\u015fmeler, y\u0131ll\u0131k abonelikler ve dan\u0131\u015fmanl\u0131k servislerini dahil ederek \u00f6l\u00e7er. Ayr\u0131ca, \u00e7ok y\u0131ll\u0131 bir s\u00f6zle\u015fmenin y\u0131ll\u0131k de\u011ferini de i\u00e7erir. B\u00f6ylece \u015firketler, her bir m\u00fc\u015fterisinin de\u011ferini belirleyebilir ve ileriye d\u00f6n\u00fck b\u00fcy\u00fcme planlar\u0131 olu\u015fturabilir.<\/p>\n\n\n\n

Annual Contract Value Neden Kullan\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n
\"annual<\/figure><\/div>\n\n\n\n

Yaz\u0131l\u0131m hizmeti veren \u015firketlerin \u00e7o\u011funlukla sat\u0131\u015f, pazarlama ve y\u00f6netim uzmanlar\u0131 taraf\u0131ndan kullan\u0131l\u0131r ancak tek ba\u015f\u0131na \u00e7ok kullan\u0131\u015fl\u0131 bir \u00f6l\u00e7\u00fcm de\u011fildir. ACV ile \u015firket stratejinizi anlayarak ve bunu di\u011fer sat\u0131\u015f \u00f6l\u00e7\u00fcmleri ile kar\u015f\u0131la\u015ft\u0131rarak, i\u015f kararlar\u0131n\u0131z\u0131 y\u00f6nlendirmeye yard\u0131mc\u0131 olacak de\u011ferli bilgiler elde edebilirsiniz. <\/p>\n\n\n\n

\u015eirketinizin neyi hedefledi\u011fini bilmek i\u00e7in do\u011fru bir k\u0131yaslama yapmak \u00e7ok \u00f6nemlidir . \u00dcr\u00fcn, pazar ve m\u00fc\u015fteri taban\u0131 i\u00e7in hangi ACV de\u011ferlerinin anlaml\u0131 oldu\u011funu \u00f6l\u00e7mek, pazarlama ve sat\u0131\u015f stratejisinin yan\u0131 s\u0131ra pazarlama<\/a> ve sat\u0131\u015f ekiplerine nas\u0131l yat\u0131r\u0131m yap\u0131laca\u011f\u0131 konusunda da bilgi sahibi olman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n

Nas\u0131l Hesaplan\u0131r?<\/strong><\/h2>\n\n\n\n

\u015eirketlerin ACV’yi hesaplamas\u0131n\u0131n temel nedenlerinden biri, onu ARR veya TCV gibi metriklerle kar\u015f\u0131la\u015ft\u0131rmakt\u0131r. ACV hesab\u0131 yapmak i\u00e7in standart bir form\u00fcl yoktur. Bunun sebebi ise baz\u0131 \u015firketlerin kurulum ve kat\u0131l\u0131m \u00fccreti gibi ba\u015flang\u0131\u00e7 \u200b\u200b\u00fccretlerini hesaplamalar\u0131na dahil ederken, baz\u0131lar\u0131n\u0131n bunu yapmamas\u0131d\u0131r. Genel olarak ACV hesab\u0131<\/a> \u015fu \u015fekilde yap\u0131l\u0131r: <\/p>\n\n\n\n

ACV= Toplam s\u00f6zle\u015fme de\u011feri \/ S\u00f6zle\u015fmedeki toplam y\u0131l<\/p>\n\n\n\n

Bu ACV hesab\u0131 sonucu y\u00fcksek veya d\u00fc\u015f\u00fck \u00e7\u0131kabilir. Bu durum \u015firketin k\u00fc\u00e7\u00fck veya b\u00fcy\u00fck oldu\u011funu g\u00f6stermez. \u00d6rne\u011fin, b\u00fcy\u00fck bir firma ACV \u00f6l\u00e7\u00fcm\u00fcn\u00fc d\u00fc\u015f\u00fck tutup daha fazla m\u00fc\u015fteri alarak b\u00fcy\u00fcmeyi tercih edebilir.<\/p>\n\n\n\n

\u015eirketler i\u00e7in Neden \u00d6nemlidir?<\/strong><\/h2>\n\n\n\n
\"annual<\/figure><\/div>\n\n\n\n

ACV takibi, \u015firketin b\u00fcy\u00fcmesini art\u0131rmak i\u00e7in pazarlama stratejisinin geli\u015ftirilmesine ve optimize edilmesine yard\u0131mc\u0131 olur. \u00d6zellikle tek seferlik sat\u0131n almalar yerine abonelik sat\u0131\u015flar\u0131na dayanan \u015firketlerde b\u00fcy\u00fcmeyi sa\u011flayan faydal\u0131 bir de\u011ferdir. <\/p>\n\n\n\n

ACV en iyi di\u011fer metriklerle birlikte \u00e7al\u0131\u015farak stratejik i\u015f kararlar\u0131 vermenize yard\u0131mc\u0131 olan faydal\u0131 bir \u00f6l\u00e7\u00fcmd\u00fcr. Di\u011fer verilerle birlikte farkl\u0131 ve \u00f6nemli \u00f6l\u00e7\u00fcmler ortaya \u00e7\u0131kar\u0131r bunun sonucunda sat\u0131n alma stratejiniz i\u00e7in ne t\u00fcr bir y\u0131ll\u0131k s\u00f6zle\u015fme de\u011ferinin gerekli oldu\u011funu \u00f6\u011frenirsiniz. B\u00f6ylece pazarlama ve sat\u0131\u015fla ilgili daha iyi kararlar verebilirsiniz. \u015eirkete de\u011fer katacak m\u00fc\u015fterilere odaklan\u0131p yat\u0131r\u0131m\u0131n\u0131z\u0131 ve imkanlar\u0131n\u0131z\u0131 gelecek vaat eden m\u00fc\u015fterilere yat\u0131rarak hem gelirinizin artmas\u0131na hem de \u015firketin b\u00fcy\u00fcmesine katk\u0131 sa\u011flars\u0131n\u0131z.<\/p>\n\n\n\n

Sat\u0131\u015f S\u00fcrecini Y\u00f6netmenin Kolay Adresi: Infoset<\/strong><\/h2>\n\n\n\n

Infoset; m\u00fc\u015fterilerinizi, sat\u0131\u015f s\u00fcre\u00e7lerinizi ve g\u00f6revlerinizi tek bir yerden y\u00f6netmenize yard\u0131mc\u0131 olur. B\u00fct\u00fcnle\u015fik e-posta ve \u00e7a\u011fr\u0131 merkezi, otomasyonlar, canl\u0131 destek ve chatbotlar sayesinde daha h\u0131zl\u0131 m\u00fc\u015fteri kazanman\u0131z\u0131 sa\u011flar. M\u00fc\u015fterilerle olan t\u00fcm aktivitelerinizi takip edip ve raporlama imkan\u0131 sunar. Bu sayede sat\u0131\u015f ekibinizin t\u00fcm \u00fcyelerini her \u015feyden haberdar edebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset\u2019i hemen bug\u00fcn kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131m\u0131zda Annual Contract Value\u2019nun ne oldu\u011fundan, nas\u0131l hesapland\u0131\u011f\u0131ndan ve \u015firketler i\u00e7in \u00f6neminden bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":2101,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[1252,483],"yoast_head":"\nAnnual Contract Value Nedir? Nas\u0131l Hesaplan\u0131r? - Infoset<\/title>\n<meta name=\"description\" content=\"Annual contract value nedir? Annual contract value neden kullan\u0131l\u0131r? 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