{"id":2092,"date":"2022-07-21T19:00:00","date_gmt":"2022-07-21T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=2092"},"modified":"2022-07-21T12:57:42","modified_gmt":"2022-07-21T09:57:42","slug":"mail-okunurlugu-arttirmak-icin-6-oneri","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/mail-okunurlugu-arttirmak-icin-6-oneri\/","title":{"rendered":"Mail Okunurlu\u011funu Artt\u0131rmak i\u00e7in 6 \u00d6neri!"},"content":{"rendered":"\n

E-mail ile pazarlama en pop\u00fcler pazarlama ara\u00e7lar\u0131ndan biri olmay\u0131 s\u00fcrd\u00fcr\u00fcyor. \u00c7ok fazla firma bu y\u00f6ntemi kulland\u0131\u011f\u0131 i\u00e7in rekabet fazlad\u0131r. Bu nedenle \u015firketler mail okunurlu\u011funu art\u0131racak \u00e7al\u0131\u015fmalar yaparlar. Peki, mail okunurlu\u011fu nas\u0131l art\u0131r\u0131l\u0131r? \u015eirketler i\u00e7in \u00f6nemi nedir?<\/p>\n\n\n\n

Mail Okunurlu\u011fu Nedir?<\/strong><\/h2>\n\n\n\n

Okunabilirlik; bir yaz\u0131l\u0131 metnin i\u00e7eri\u011finin basit, ak\u0131c\u0131 ve anla\u015f\u0131l\u0131r olmas\u0131n\u0131n yan\u0131nda yaz\u0131 karakterinin \u00fczerinde \u00e7al\u0131\u015fmakla ilgilidir. Bu \u00f6zelliklere dikkat edilerek yaz\u0131lan bir mail, m\u00fc\u015fteriler yormaz ve b\u00f6ylece mailin a\u00e7\u0131lma oranlar\u0131n\u0131 art\u0131rarak i\u015fletmelerin etkile\u015fimini art\u0131r\u0131r. <\/p>\n\n\n\n

Mail Okunurlu\u011funun \u015eirketler i\u00e7in \u00d6nemi <\/strong><\/h2>\n\n\n\n
\"mail<\/figure><\/div>\n\n\n\n

\u0130\u015fletmeler onlarca mail aras\u0131ndan m\u00fc\u015fterilerin dikkatini \u00e7ekecek mail haz\u0131rlama i\u015fine b\u00fcy\u00fck \u00f6nem g\u00f6sterir. Dikkat \u00e7ekmek ise basit de\u011fildir. \u0130nternet \u00e7a\u011f\u0131nda art\u0131k haberler \u00e7ok h\u0131zl\u0131 bir \u015fekilde yay\u0131lmakta ve g\u00fcn i\u00e7erisinde y\u00fczlerce reklam ve haberle kar\u015f\u0131la\u015fmaktay\u0131z. Bu durum \u00e7o\u011fu insanda dikkat s\u00fcresini k\u0131saltm\u0131\u015ft\u0131r. Ara\u015ft\u0131rmalara g\u00f6re, bu s\u00fcre sadece 8 saniyedir<\/a>. Bu durumda i\u015fletmelerin maillerle m\u00fc\u015fterilerin dikkatini \u00e7ekmek i\u00e7in sadece 8 saniyesi vard\u0131r. Zaman\u0131 iyi de\u011ferlendirebilmek i\u00e7in metin i\u00e7eri\u011fi, verilmek istenen mesaj\u0131 sade, \u00f6z ve dikkat \u00e7ekici bir \u015fekilde ortaya koymal\u0131d\u0131r. <\/p>\n\n\n\n

Mail Okunurlu\u011funu Art\u0131racak 6 \u00d6neri<\/strong><\/h2>\n\n\n\n

Maillerinizin bir i\u00e7erik denizinde \u00f6ne \u00e7\u0131kmas\u0131n\u0131 sa\u011flamak ve okuyucunun dikkatini h\u0131zl\u0131 bir \u015fekilde \u00e7ekmek her zamankinden daha \u00f6nemli hale geldi. Mail okunurlu\u011fu i\u00e7in maillerinizi optimize etmek, m\u00fc\u015fterilerinizin<\/a> mailinizi okumas\u0131 i\u00e7in kolayl\u0131k ve motivasyon sa\u011flayacakt\u0131r. Bu noktada yap\u0131lmas\u0131 gereken \u00f6neriler \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n

1) Konu Sat\u0131r\u0131n\u0131z ve Ba\u015fl\u0131\u011f\u0131n\u0131z Dikkat \u00c7ekici Olsun<\/strong><\/h3>\n\n\n\n

K\u0131sa ve anla\u015f\u0131l\u0131r bir e-mail ba\u015fl\u0131\u011f\u0131 haz\u0131rlay\u0131n ve bu ba\u015fl\u0131\u011f\u0131n g\u00f6nderece\u011finiz metin ile ba\u011flant\u0131l\u0131 oldu\u011fundan emin olun. Maillerin %47<\/a>‘si yaln\u0131zca konu sat\u0131rlar\u0131na g\u00f6re a\u00e7\u0131l\u0131r. Yani g\u00fc\u00e7l\u00fc bir ba\u015fl\u0131k ve konu sat\u0131r\u0131, ilgi \u00e7ekip okuyucunun bir sonraki maile ilerlemesini engelleyebilir. Mizah i\u00e7eren veya merak uyand\u0131ran ba\u015fl\u0131klar se\u00e7ilerek mailin okunurlu\u011fu art\u0131r\u0131labilir.<\/p>\n\n\n\n

2) Metin Fiziksel ve \u0130\u00e7eriksel Tasar\u0131m\u0131na Dikkat Edin<\/strong><\/h3>\n\n\n\n
\"mail<\/figure><\/div>\n\n\n\n

Metinler F veya Z \u015feklinde okuma stillerinde t\u00fcketilebilirler. Buna uygun olarak \u00f6nemli maddeleri ilgi \u00e7ekici madde i\u015faretleriyle g\u00f6stermek okuyucunun dikkatini \u00e7ekmede yard\u0131mc\u0131 olur. Ayr\u0131ca uzun paragraflardan ka\u00e7\u0131narak k\u0131sa ve \u00f6z yaz\u0131lmas\u0131, bo\u015fluklar yaratarak g\u00f6nderiyi sade ve g\u00f6z\u00fc yormayacak \u015fekilde d\u00fczenlenmesi okuma motivasyonunu art\u0131racakt\u0131r. Fiziksel olarak yaz\u0131 tipi boyutunun yeterince b\u00fcy\u00fck ve renklendirilmesinde z\u0131t renklerin kullan\u0131lmas\u0131 mailin okunurluk y\u00fczdesinin artmas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

3) Ba\u011flant\u0131lar Gerekti\u011fi Kadar Konmal\u0131<\/strong><\/h3>\n\n\n\n

\u00c7ok fazla alt\u0131 \u00e7izili ba\u011flant\u0131 metinlerinin olmas\u0131 okuyanlar i\u00e7in dikkat da\u011f\u0131t\u0131c\u0131 olabilir. Ayr\u0131ca, gere\u011finden fazla ba\u011flant\u0131 linkinin eklenmesi, mailin spama d\u00fc\u015fmesine veya g\u00f6nderilememesine neden olur. Bu durum, mailinizin okunurlu\u011funu azalt\u0131r.<\/p>\n\n\n\n

4) Harekete Ge\u00e7iren Mesajlar Olu\u015fturun<\/strong><\/h3>\n\n\n\n
\"harekete<\/figure><\/div>\n\n\n\n

Harekete ge\u00e7irici mesaj al\u0131c\u0131n\u0131n ilerlemesine e\u015flik ederek motivasyon sa\u011flar. Ancak bu mesaj\u0131n birden fazla olmamas\u0131 i\u00e7in gayret g\u00f6stermeli. Bir ara\u015ft\u0131rmaya g\u00f6re, maildeki harekete ge\u00e7iren mesaj say\u0131s\u0131 d\u00f6rtten sadece bire d\u00fc\u015ft\u00fc\u011f\u00fcnde t\u0131klanman\u0131n %42 <\/a> oran\u0131nda artt\u0131\u011f\u0131 belirlenmi\u015ftir.  Harekete ge\u00e7iren mesaj bir ba\u011flant\u0131 veya buton olabilir. E\u011fer bir buton kullan\u0131lacaksa, m\u00fc\u015fterilerin onay vermesini kolayla\u015ft\u0131racak \u015fekilde haz\u0131rlanmal\u0131 ve beyaz bir alana yerle\u015ftirilerek dikkat \u00e7ekmesi sa\u011flanmal\u0131d\u0131r. <\/p>\n\n\n\n

5) Metinleri Ki\u015fiselle\u015ftirin<\/strong><\/h3>\n\n\n\n

Al\u0131c\u0131n\u0131n ad\u0131yla hitap etmek ve onun hakk\u0131ndaki bir i\u00e7eri\u011fi metne koymak al\u0131c\u0131n\u0131n g\u00fcvenini alman\u0131za ve harekete ge\u00e7mesine yard\u0131mc\u0131 olacakt\u0131r. Ki\u015fiselle\u015ftirilmi\u015f promosyon mailleri, di\u011ferlerine k\u0131yasla %29<\/a> daha y\u00fcksek a\u00e7\u0131lma oranlar\u0131 ve %41 daha y\u00fcksek t\u0131klama oranlar\u0131 \u00fcretir.<\/p>\n\n\n\n

6) G\u00f6rsellik ve Bilgi Ak\u0131\u015f\u0131na Dikkat Edin<\/strong><\/h3>\n\n\n\n
\"mail<\/figure><\/div>\n\n\n\n

\u0130statistiklere g\u00f6re, \u015firketlerin %72’si<\/a> m\u00fc\u015fterilerle pazarlama ileti\u015fimi i\u00e7in mailleri tercih ediyor. \u015eirketlerin bu kalabal\u0131kta \u00f6ne \u00e7\u0131kmas\u0131 i\u00e7in metnin en ba\u015f\u0131nda al\u0131c\u0131y\u0131 etkilemesi gerekir. Bu y\u00fczden \u00f6nemli ve \u00e7arp\u0131c\u0131 bilgiler \u00fcste gelecek \u015fekilde yaz\u0131lmal\u0131d\u0131r. B\u00f6ylece as\u0131l ama\u00e7, al\u0131c\u0131ya direkt ula\u015fmak olup dikkatini maile y\u00f6nlendirmek s\u0131k\u0131lmas\u0131n\u0131 \u00f6nleyecektir. Ayr\u0131ca, metinler g\u00f6rsel ile g\u00fc\u00e7lendirilmelidir. Bu sayede dikkat da\u011f\u0131n\u0131kl\u0131\u011f\u0131n\u0131n \u00f6n\u00fcne ge\u00e7erek, farkl\u0131 bir\u00e7ok konuyu anlatabilirsiniz.<\/p>\n\n\n\n

E-mail Okunurlu\u011funu Artt\u0131rman\u0131n Kolay Yolu: Infoset<\/strong><\/h2>\n\n\n\n

E-mail okunurlu\u011funun art\u0131r\u0131lmas\u0131 i\u00e7in mail yazarken dikkat edilmesi gereken bir\u00e7ok farkl\u0131 detay vard\u0131r. Bu detaylara \u00f6nem veren \u015firketler mail okunurlu\u011funu art\u0131rarak ayn\u0131 zamanda m\u00fc\u015fterilerini ve sat\u0131\u015flar\u0131n\u0131 art\u0131rmaktad\u0131r. Infoset ile t\u00fcm bu s\u00fcre\u00e7leri otomatize ederek zamandan ve maliyetten tasarruf sa\u011flayabilirsiniz. Omnichannel m\u00fc\u015fteri servis sistemi ile t\u00fcm destek ve sat\u0131\u015f kanallar\u0131n\u0131z\u0131 tek bir platform \u00fczerinden y\u00f6netebilir, t\u00fcm s\u00fcre\u00e7lerinizi otomatize edebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset\u2019i hemen bug\u00fcn kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131m\u0131zda mail okunurlu\u011funun ne oldu\u011fundan, \u00f6neminden ve okunurlu\u011fu artt\u0131rman\u0131n yollar\u0131ndan bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":2080,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385,27],"tags":[1246,1248,1247],"yoast_head":"\nMail Okunurlu\u011funu Artt\u0131rmak i\u00e7in 6 \u00d6neri! - Infoset<\/title>\n<meta name=\"description\" content=\"Mail okunurlu\u011fu nedir? \u015eirketler i\u00e7in neden \u00f6nemlidir? Mail okunurlu\u011funu art\u0131racak 6 \u00f6neri nelerdir? 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