{"id":2073,"date":"2022-07-19T19:00:00","date_gmt":"2022-07-19T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=2073"},"modified":"2022-07-19T13:02:45","modified_gmt":"2022-07-19T10:02:45","slug":"satis-teminati-nedir-neden-olusturulmalidir","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/satis-teminati-nedir-neden-olusturulmalidir\/","title":{"rendered":"Sat\u0131\u015f Teminat\u0131 Nedir? Neden Olu\u015fturulmal\u0131d\u0131r?"},"content":{"rendered":"\n<p>\u0130\u015fletmeler dijitalde rekabete kar\u015f\u0131 kendi web site tasar\u0131m\u0131na ve sosyal medya hizmetleri gibi bir\u00e7ok kanaldan m\u00fc\u015fterilere ula\u015fmaya \u00f6ncelik verir. Bunlar\u0131n d\u0131\u015f\u0131nda \u015firketler potansiyel m\u00fc\u015fterilerinin karar verme s\u00fcre\u00e7lerini olumlu y\u00f6nde etkileyecek iyi haz\u0131rlanm\u0131\u015f bir sat\u0131\u015f teminat\u0131na da ihtiya\u00e7lar\u0131 vard\u0131r. Peki, sat\u0131\u015f teminat\u0131 nedir? Ne i\u015fe yarar?<\/p>\n\n\n\n<h2><strong>Sat\u0131\u015f Teminat\u0131 Hakk\u0131nda<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-e1658224650109.jpg\" alt=\"sat\u0131\u015f teminat\u0131\" class=\"wp-image-2064\" width=\"491\" height=\"270\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-e1658224650109.jpg 975w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-e1658224650109-300x166.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-e1658224650109-768x424.jpg 768w\" sizes=\"(max-width: 491px) 100vw, 491px\" \/><\/figure><\/div>\n\n\n\n<p>Teminat\u0131n s\u00f6zl\u00fck anlam\u0131, bir ki\u015finin ald\u0131\u011f\u0131 bir kredinin geri \u00f6denmesi i\u00e7in teminat olarak koydu\u011fu \u015feydir. \u015eirketler de bu malzemelerin al\u0131c\u0131lar\u0131n sat\u0131\u015f karar\u0131 vermeleri i\u00e7in yararl\u0131 ve yararl\u0131 oldu\u011funa inand\u0131klar\u0131 ve bu malzemelere yapt\u0131klar\u0131 yat\u0131r\u0131m\u0131n artan sat\u0131\u015flar \u015feklinde geri d\u00f6nece\u011fine inand\u0131klar\u0131 i\u00e7in bu sat\u0131\u015f teminat malzemelerine b\u00fcy\u00fck miktarda para harcarlar. Sat\u0131\u015f stratejilerinin hepsinin temel amac\u0131 b\u00fcy\u00fcmektir.&nbsp;<\/p>\n\n\n\n<p>Sat\u0131\u015f g\u00f6revlilerinin, al\u0131c\u0131larla etkili bir \u015fekilde etkile\u015fim kurmak i\u00e7in ihtiya\u00e7 duyduklar\u0131 becerilere, ara\u00e7lara ve i\u00e7eri\u011fe sahip oldu\u011funda i\u015finiz b\u00fcy\u00fcr. Demand Gen Report&#8217;un 2020 \u0130\u00e7erik Tercihleri \u200b\u200b\u00e7al\u0131\u015fmas\u0131na g\u00f6re; al\u0131c\u0131lar markalardan daha zengin i\u00e7erik deneyimleri talep ediyor. Yap\u0131lan anketlerde kat\u0131lanlar\u0131n <a href=\"https:\/\/www.demandgenreport.com\/resources\/reports\/2020-content-preferences-study-b2b-buyers-increasingly-looking-for-credible-show-and-tell-experiences-to-drive-buying-decisions\/\" target=\"_blank\" rel=\"noreferrer noopener\">%67&#8217;si<\/a>, sat\u0131n alma kararlar\u0131na sunulan i\u00e7erikler sayesinde daha \u00e7ok g\u00fcvendiklerini s\u00f6yl\u00fcyor. Bu nedenle sat\u0131\u015f temsilcilerinin al\u0131c\u0131 yolculu\u011funun her a\u015famas\u0131nda m\u00fc\u015fterilerle payla\u015fmak i\u00e7in ilgi \u00e7ekici ve ihtiyaca uygun teminatlara ihtiyac\u0131 vard\u0131r. Bunlar \u00f6rnek olarak; sat\u0131\u015f kitap\u00e7\u0131klar\u0131, kurumsal bro\u015f\u00fcrler, blog g\u00f6nderileri, sunumlar, videolar, e-posta \u015fablonlar\u0131 \u00f6rnek verilebilir.<\/p>\n\n\n\n<h2><strong>\u0130\u015fletmeniz i\u00e7in Sat\u0131\u015f Teminat\u0131n\u0131n Faydalar\u0131 Nelerdir?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-3-e1658224754951.jpg\" alt=\"sat\u0131\u015f teminat\u0131\" class=\"wp-image-2070\" width=\"414\" height=\"249\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-3-e1658224754951.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-3-e1658224754951-300x180.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-3-e1658224754951-768x462.jpg 768w\" sizes=\"(max-width: 414px) 100vw, 414px\" \/><\/figure><\/div>\n\n\n\n<p>Sat\u0131\u015f teminat\u0131 bir i\u015fletmenin b\u00fcy\u00fcmesi bir\u00e7ok fayda sa\u011flar. Bu faydalar \u015funlard\u0131r:<\/p>\n\n\n\n<ul><li>Piyasadaki bir\u00e7ok ayn\u0131 \u00fcr\u00fcn ve hizmet bulunmaktad\u0131r. \u0130\u015fletmeler sat\u0131\u015f teminatlar\u0131 ile kendi \u00fcr\u00fcn ve hizmetlerini al\u0131c\u0131lara anlatarak kendi farklar\u0131n\u0131 ortaya koyup tercih edilmelerini sa\u011flarlar.<\/li><li>Sat\u0131\u015f teminat\u0131 m\u00fc\u015fterinin ihtiya\u00e7 ve sorunlar\u0131na \u00e7\u00f6z\u00fcm getirecek \u015fekilde tasarlan\u0131r. B\u00f6ylece m\u00fc\u015fterilerin g\u00fcvenini kazan\u0131p \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/li><li>Sat\u0131\u015f teminat\u0131n\u0131 farkl\u0131 platformlarda eri\u015febilir k\u0131lan <a href=\"https:\/\/infoset.app\/blog\/tr\/isletmelerin-e-ticarette-whatsapp-kullanmalari-icin-3-neden\/\" target=\"_blank\" rel=\"noreferrer noopener\">i\u015fletmeler<\/a> daha \u00e7ok m\u00fc\u015fteri \u00e7ekip rakiplerine kar\u015f\u0131 avantaj sa\u011flam\u0131\u015f olur.<\/li><li>E-posta, blog, video gibi kanallardan da \u00fcr\u00fcnlerin sat\u0131\u015f teminatlar\u0131 a\u00e7\u0131klanabilir. Bu durum sat\u0131\u015f g\u00f6revlilerine yard\u0131mc\u0131 olur.<\/li><\/ul>\n\n\n\n<h2><strong>\u0130yi Bir Sat\u0131\u015f Teminat\u0131 Olu\u015fturman\u0131n S\u0131rlar\u0131<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-2-1024x661.jpg\" alt=\"sat\u0131\u015f teminat\u0131\" class=\"wp-image-2068\" width=\"403\" height=\"260\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-2-1024x661.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-2-300x194.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-2.jpg 1028w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/07\/what-is-sales-collateral-why-should-it-be-built-2-300x194@2x.jpg 600w\" sizes=\"(max-width: 403px) 100vw, 403px\" \/><\/figure><\/div>\n\n\n\n<p>Sat\u0131\u015f teminat\u0131n\u0131 g\u00fcncel, do\u011fru ve markaya uygun tutmak gerekir. B\u00f6ylece potansiyel m\u00fc\u015fterileri bulmak ve sat\u0131\u015f s\u00fcrecini h\u0131zland\u0131rmak i\u015fletme i\u00e7in daha kolay olacakt\u0131r. Bunun i\u00e7in iyi haz\u0131rlanm\u0131\u015f kaliteli bir sat\u0131\u015f teminat\u0131 gerekir. Sat\u0131\u015f teminat\u0131 i\u00e7in basit gibi g\u00f6r\u00fcnen fakat dikkat edilmesi m\u00fchim olan baz\u0131 unsurlar vard\u0131r Bunlar \u015fu \u015fekildedir:<\/p>\n\n\n\n<h3><strong>1) M\u00fc\u015fterilerinizi G\u00f6z \u00d6n\u00fcnde Bulundurun<\/strong><\/h3>\n\n\n\n<p>Do\u011fru al\u0131c\u0131lara ula\u015fabilmek i\u00e7in sat\u0131\u015f teminat\u0131n\u0131z her zaman \u00fcr\u00fcn veya hizmetiniz hedef m\u00fc\u015fterilerinizin s\u0131k\u0131nt\u0131l\u0131 noktalar\u0131n\u0131 nas\u0131l \u00e7\u00f6zd\u00fc\u011f\u00fcne odaklanmal\u0131d\u0131r. B\u00f6ylece m\u00fc\u015fterilerinizin \u00fcr\u00fcne veya hizmete olan g\u00fcveni daha da artar.<\/p>\n\n\n\n<h3><strong>2) \u0130\u015fbirli\u011fi yap\u0131n<\/strong><\/h3>\n\n\n\n<p>Sat\u0131\u015f temsilcilerini \u00fcr\u00fcnlerin durumlar\u0131 hakk\u0131nda bilgilendirin. B\u00f6ylece i\u015fletme i\u00e7in ne \u00fcretilip ne uyarlanmas\u0131 gerekti\u011fi fikrine sahip olurlar. B\u00f6ylece sat\u0131\u015f teminat\u0131n\u0131z i\u00e7i bo\u015f a\u00e7\u0131klamalardan olu\u015fmayacak.<\/p>\n\n\n\n<h3><strong>3) Saklay\u0131n ve Geri Kullan\u0131n<\/strong><\/h3>\n\n\n\n<p>Baz\u0131 i\u015fletmeler sezonluk teminat haz\u0131rlar ve eskisini atarlar. Oysa her zaman sat\u0131\u015f teminatlar\u0131 saklanmal\u0131d\u0131r. Yenileme yap\u0131lmas\u0131 gerekiyorsa eskisi \u00fczerinden de\u011fi\u015fiklikler yap\u0131larak ilerlenmelidir. B\u00f6ylece en ba\u015ftan haz\u0131rlamak zorunda kalmayarak zamandan tasarruf edilebilir.&nbsp;<\/p>\n\n\n\n<h3><strong>4) \u0130\u00e7erik Ula\u015f\u0131labilir Olmal\u0131<\/strong><\/h3>\n\n\n\n<p>Sat\u0131\u015f teminat\u0131n\u0131n kalitesi ayn\u0131 zamanda onu ula\u015fabilen m\u00fc\u015fteri say\u0131s\u0131na da ba\u011fl\u0131d\u0131r. \u0130\u015fletmelerin web sitesinin g\u00f6r\u00fcn\u00fcr k\u0131sm\u0131nda veya ma\u011fazalar\u0131nda somut olarak sat\u0131\u015f teminat\u0131 bulunmas\u0131 gerekir.<\/p>\n\n\n\n<h2><strong>M\u00fc\u015fterilerinize Ula\u015fman\u0131n H\u0131zl\u0131 ve Kolay Yolu: Infoset<\/strong><\/h2>\n\n\n\n<p>Infoset ile t\u00fcm destek kanallar\u0131n\u0131z\u0131 tek bir platformdan y\u00f6netebilirsiniz. Gelen e-postalar\u0131 taleplere d\u00f6n\u00fc\u015ft\u00fcr\u00fcp yan\u0131tlayabilir, canl\u0131 sohbet ve chatbotlar ile m\u00fc\u015fterilerinizle ileti\u015fime ge\u00e7ebilirsiniz. B\u00f6ylece m\u00fc\u015fteri ihtiya\u00e7lar\u0131na daha h\u0131zl\u0131 ula\u015f\u0131p uygun \u00e7\u00f6z\u00fcmler geli\u015ftirebilirsiniz. M\u00fc\u015fteri memnuniyetini bir \u00fcst seviyeye \u00e7\u0131karmak ve sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rmak i\u00e7in Infoset\u2019i hemen bug\u00fcn <a href=\"https:\/\/infoset.app\/tr\/solutions\/sales-management\" target=\"_blank\" rel=\"noreferrer noopener\">kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/infoset.app\/tr\/signup?utm_source=blog\" target=\"_blank\" rel=\"noopener\"><img width=\"1440\" height=\"520\" src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/blogCta_tr-1.png\" alt=\"\" class=\"wp-image-350\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131m\u0131zda sat\u0131\u015f teminat\u0131ndan, haz\u0131rlama ipu\u00e7lar\u0131ndan ve i\u015fletmeniz i\u00e7in faydalar\u0131ndan bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":2066,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[731,1237],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sat\u0131\u015f Teminat\u0131 Nedir? 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