{"id":2058,"date":"2022-07-14T19:00:00","date_gmt":"2022-07-14T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=2058"},"modified":"2022-06-30T15:22:00","modified_gmt":"2022-06-30T12:22:00","slug":"mql-pql-sql-nedir-satisa-faydalari","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/mql-pql-sql-nedir-satisa-faydalari\/","title":{"rendered":"MQL, PQL ve SQL Nedir? Sat\u0131\u015f i\u00e7in Faydalar\u0131 Nelerdir?"},"content":{"rendered":"\n

Bir m\u00fc\u015fteri \u00fcr\u00fcn odakl\u0131, sat\u0131\u015f odakl\u0131 veya ke\u015ffetmek ama\u00e7l\u0131 olarak i\u015fletmenin sitesine u\u011fram\u0131\u015f olabilir. Bu nedenle sat\u0131\u015f ve pazarlama ekiplerinin \u015firket kaynaklar\u0131n\u0131 verimli kullanmak ad\u0131na m\u00fc\u015fterileri kategorilere ay\u0131rmas\u0131 gerekir. Peki, bu kategorileme ay\u0131rma s\u00fcreci nas\u0131l yap\u0131lmal\u0131d\u0131r? <\/p>\n\n\n\n

M\u00fc\u015fterileri S\u0131n\u0131fland\u0131rmak Hakk\u0131nda<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fteri adaylar\u0131 markalarla \u00e7e\u015fitli \u015fekillerde, birden fazla kanal \u00fczerinden ve sat\u0131n alma s\u00fcrecinden \u00f6nce etkile\u015fim kurar. Markayla ilk kez etkile\u015fime giren bir m\u00fc\u015fteri aday\u0131; birden fazla blog g\u00f6nderisi okumu\u015f, sosyal medya payla\u015f\u0131mlar\u0131yla etkile\u015fime girmi\u015f bir m\u00fc\u015fteri aday\u0131na k\u0131yasla m\u00fc\u015fteri yolculu\u011funda \u00e7ok farkl\u0131 bir yerdedir. <\/p>\n\n\n\n

Bu fark\u0131 iyi analiz edebilen sat\u0131\u015f ve pazarlama ekipleri m\u00fc\u015fteri adaylar\u0131n\u0131n ger\u00e7ek m\u00fc\u015fteri olma potansiyelini \u00f6l\u00e7mek i\u00e7in bir puanlama sistemi kullan\u0131r. Pazarlama otomasyonu yaz\u0131l\u0131mlar\u0131 yard\u0131m\u0131yla olu\u015fturulan puanlara g\u00f6re m\u00fc\u015fteriler belirli de\u011ferlere atan\u0131r. B\u00f6ylece potansiyel m\u00fc\u015fterileri markayla olan etkile\u015fim ge\u00e7mi\u015flerine ve sat\u0131n alma niyetlerine g\u00f6re kategorilere ayr\u0131l\u0131r.\u00a0\u00a0<\/p>\n\n\n\n

MQL, PQL ve SQL Nedir?<\/strong><\/h2>\n\n\n\n
\"MQL,<\/figure><\/div>\n\n\n\n

M\u00fc\u015fteri adaylar\u0131n\u0131z ile potansiyel m\u00fc\u015fterileriniz aras\u0131nda ayr\u0131m yapabilmek ad\u0131na m\u00fc\u015fterilerinizi MQL, PQL veya SQL olacak \u015fekilde 3 kategoriye ay\u0131rabilirsiniz. Bu kavramlar\u0131 daha detayl\u0131 inceleyecek olursak;<\/p>\n\n\n\n

MQL (Marketing Qualified Lead)<\/strong><\/h3>\n\n\n\n

T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 \u201cPazarlama Nitelikli M\u00fc\u015fteri Aday\u0131\u201d olan MQL, pazarlama ekibi taraf\u0131ndan m\u00fc\u015fteri olma olas\u0131l\u0131\u011f\u0131n\u0131n di\u011fer adaylara k\u0131yasla daha y\u00fcksek oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen m\u00fc\u015fteri adaylar\u0131d\u0131r. Bu nitelikli m\u00fc\u015fteri aday\u0131, markan\u0131n pazarlama i\u00e7eri\u011fiyle veya pazarlama kanallar\u0131yla anlaml\u0131 bir \u015fekilde etkile\u015fime girerse, onu MQL olarak nitelendirmek pazarlama departman\u0131na ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin; bir yaz\u0131l\u0131m markas\u0131n\u0131n web sitesinde \u00fcr\u00fcnler hakk\u0131nda sorular i\u00e7eren bir web sohbeti ba\u015flatan, markan\u0131n pazarlama kanallar\u0131ndan biriyle anlaml\u0131 bir \u015fekilde etkile\u015fime giren ve markan\u0131n sitesindeki deneme yaz\u0131l\u0131m\u0131n\u0131 indiren potansiyel bir m\u00fc\u015fteri, MQL olarak de\u011ferlendirilir.<\/p>\n\n\n\n

PQL (Product Qualified Lead)<\/strong> <\/h3>\n\n\n\n

PQL (\u00dcr\u00fcn Nitelikli M\u00fc\u015fteri Aday\u0131); bir \u00fcr\u00fcn i\u00e7in \u00f6deme yapan ve ald\u0131\u011f\u0131 bu \u00fcr\u00fcn\u00fc kullanan ve b\u00f6ylece ger\u00e7ek bir al\u0131c\u0131 olma olas\u0131l\u0131\u011f\u0131n\u0131n g\u00fc\u00e7l\u00fc oldu\u011funu g\u00f6steren potansiyel m\u00fc\u015fterilerdir. \u00dccretsiz deneme veya freemium \u00fcr\u00fcn deneyimi arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015f yapan kurulu\u015fun \u00fcr\u00fcn veya hizmetlerinden yararlanm\u0131\u015f olan m\u00fc\u015fteriler olarak da tan\u0131mlanabilir.  Bir PQL\u2019in sat\u0131\u015fa d\u00f6nme olas\u0131l\u0131\u011f\u0131 MQL\u2019den daha y\u00fcksektir ve sad\u0131k m\u00fc\u015fteriye d\u00f6n\u00fc\u015fme s\u00fcresi daha k\u0131sad\u0131r. <\/p>\n\n\n\n

SQL (Sales Qualified Lead)\u00a0<\/strong><\/h3>\n\n\n\n
\"MQL,<\/figure><\/div>\n\n\n\n

Sat\u0131\u015f Nitelikli M\u00fc\u015fteri Aday\u0131 olarak bilinen SQL, sadece pazarlama i\u00e7eri\u011fi ve \u00fccretsiz teklifler t\u00fcketmenin \u00f6tesine ge\u00e7erek \u00fcr\u00fcne ilgi g\u00f6steren m\u00fc\u015fterilerdir. Bu m\u00fc\u015fteri aday\u0131, bir markan\u0131n \u00fcr\u00fcnlerini veya hizmetlerini sat\u0131n alma b\u00fct\u00e7esine ve yetkisine sahiptir. B\u00f6ylece m\u00fc\u015fteri \u00fcr\u00fcn veya hizmetinize yeterince ilgi duydu\u011funu ve sat\u0131\u015f s\u00fcrecinize ge\u00e7meye haz\u0131r olduklar\u0131n\u0131 ifade eder. Genellikle, pazarlama departman\u0131n\u0131z taraf\u0131ndan ara\u015ft\u0131r\u0131l\u0131r ve incelenir ve daha sonra sat\u0131\u015f<\/a> ekibinize potansiyel m\u00fc\u015fteri olarak aktar\u0131l\u0131r.<\/p>\n\n\n\n

MQL, PQL ve SQL\u2019in Verimli Bir Sat\u0131\u015f i\u00e7in Faydalar\u0131<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fterileri kategorilere ay\u0131ran bu sistem; \u015firketlerin sat\u0131\u015f, pazarlama ve \u00fcr\u00fcn ekiplerini uyum i\u00e7inde \u00e7al\u0131\u015ft\u0131rmalar\u0131n\u0131 sa\u011flamaktad\u0131r. Bu sayede ekiplerin potansiyel m\u00fc\u015fterilerine daha kolay, h\u0131zl\u0131 ve do\u011fru hamlelerle ula\u015fabilmelerine yard\u0131mc\u0131 olur. Ayr\u0131ca, sadece potansiyel m\u00fc\u015fterileri bulmaktan \u00f6te m\u00fc\u015fterilere yap\u0131lan do\u011fru hamlelerle markan\u0131n \u00fcr\u00fcn veya hizmetlerinde sat\u0131\u015f oran\u0131n\u0131 art\u0131rmalar\u0131n\u0131 sa\u011flar. <\/p>\n\n\n\n

T\u00fcm bunlara ek olarak; MQL, SQL ve PQL aralar\u0131nda atlamalar yaparak ekiplerin birlik i\u00e7inde \u00e7al\u0131\u015fmas\u0131 kolayla\u015ft\u0131r\u0131r. \u00d6rne\u011fin, bir PQL ilerleyen s\u00fcre\u00e7lerde SQL olabilir. Bu sistem do\u011fru hamlelerle potansiyel m\u00fc\u015fteriler kazanmak i\u00e7in faydal\u0131d\u0131r; ancak hi\u00e7bir m\u00fc\u015fteri kesin bir al\u0131c\u0131 de\u011fildir. Ara\u015ft\u0131rmalara g\u00f6re, potansiyel m\u00fc\u015fterilerin % 50’si <\/a>niteliklidir; ancak hen\u00fcz sat\u0131n almaya haz\u0131r de\u011fildir. MQL, PQL ve SQL ise bu y\u00fczdeyi art\u0131rabilmeyi sa\u011flar. B\u00f6ylece, sat\u0131\u015f ve pazarlama ekipleri kaynaklar\u0131n\u0131 do\u011fru m\u00fc\u015fterilere harcayarak zamandan ve enerjiden tasarruf sa\u011flar. Bu durum da \u015firketlerin b\u00fcy\u00fcmesi i\u00e7in b\u00fcy\u00fck fayda sa\u011flar.<\/p>\n\n\n\n

Potansiyel M\u00fc\u015fterilere Ula\u015fman\u0131n Kolay Yolu: Infoset <\/strong><\/h2>\n\n\n\n

\u015eirketler bir\u00e7ok kanaldan m\u00fc\u015fterilerine hizmet etmektedir. Birden fazla kanaldan gelen m\u00fc\u015fterileri takip etmek ise markalar b\u00fcy\u00fcd\u00fck\u00e7e zorla\u015f\u0131r. Infoset, uygulamalar aras\u0131nda atlayarak zaman\u0131n\u0131z\u0131 bo\u015fa harcaman\u0131z\u0131 engel olur, sadece m\u00fc\u015fteri ba\u015far\u0131s\u0131na odaklanman\u0131z\u0131 sa\u011flar. \u0130htiyac\u0131n\u0131z olan her \u015feyi tek yerden y\u00f6netebilirsiniz. Siz de b\u00fct\u00fcnle\u015fik \u00e7a\u011fr\u0131 merkezi, ticket sistemi, canl\u0131 sohbet, e-posta ve daha fazlas\u0131 i\u00e7in Infoset\u2019i hemen bug\u00fcn kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131m\u0131zda potansiyel m\u00fc\u015fterileri genel anlamda s\u0131n\u0131fland\u0131rmak i\u00e7in kullan\u0131lan MQL, PQL ve SQL\u2019in ne oldu\u011fundan ve sat\u0131\u015f yapmak i\u00e7in faydalar\u0131ndan bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":2053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[1228,1229,734,1230],"yoast_head":"\nMQL, PQL ve SQL Nedir? Sat\u0131\u015f i\u00e7in Faydalar\u0131 Nelerdir? - Infoset<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fterileri s\u0131n\u0131fland\u0131rman\u0131n faydalar\u0131 nelerdir? MQL, PQL ve SQL nedir? Ne i\u015fe yarar? 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