{"id":1932,"date":"2022-06-21T19:00:00","date_gmt":"2022-06-21T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=1932"},"modified":"2022-06-14T23:13:44","modified_gmt":"2022-06-14T20:13:44","slug":"musteri-odaklilik-nedir-musteri-odakli-pazarlama-stratejisi-nasil-kurulur","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/musteri-odaklilik-nedir-musteri-odakli-pazarlama-stratejisi-nasil-kurulur\/","title":{"rendered":"M\u00fc\u015fteri Odakl\u0131l\u0131k Nedir? M\u00fc\u015fteri Odakl\u0131 Pazarlama Stratejisi Nas\u0131l Kurulur?"},"content":{"rendered":"\n<p>Markalar\u0131n say\u0131s\u0131z rakibin bulundu\u011fu sat\u0131\u015f pazar\u0131nda yerini koruyabilmesi yaln\u0131zca kaliteli \u00fcr\u00fcnler ve hizmetler sunarak m\u00fcmk\u00fcn olmamaktad\u0131r. Bu \u00fcr\u00fcn ve hizmetleri m\u00fc\u015fteri odakl\u0131 pazarlama stratejisi kurarak uygulamak i\u015fin en \u00f6nemli ve vazge\u00e7ilmez bir b\u00f6l\u00fcm\u00fc haline gelmi\u015ftir. &nbsp;<\/p>\n\n\n\n<h2><strong>M\u00fc\u015fteri Odakl\u0131l\u0131k Nedir?<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1024x721.jpg\" alt=\"m\u00fc\u015fteri odakl\u0131\" class=\"wp-image-1906\" width=\"442\" height=\"311\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1024x721.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-300x211.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1536x1081.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1024x721@2x.jpg 2048w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-300x211@2x.jpg 600w\" sizes=\"(max-width: 442px) 100vw, 442px\" \/><\/figure><\/div>\n\n\n\n<p>M\u00fc\u015fteri odakl\u0131l\u0131k, \u015firketlerin t\u00fcm eylemlerini ve planlar\u0131n\u0131 m\u00fc\u015fterilerine g\u00f6re merkezile\u015ftirmesi anlam\u0131n\u0131 ta\u015f\u0131maktad\u0131r. <a href=\"https:\/\/www.sydle.com\/blog\/customer-centricity-why-and-how-you-can-implement-it-6112cd02c0b1d23a91eaa0de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sydle<\/a>\u2019ye g\u00f6re m\u00fc\u015fteri odakl\u0131 pazarlaman\u0131n\u0131n anahtar\u0131, m\u00fc\u015fterileri pazarlama y\u00f6ntemlerinde ilk s\u0131raya koymakt\u0131r. \u015eirketler \u00f6zelinde kullan\u0131lan pazarlama stratejilerine hem var olan teknolojik imkanlar\u0131 eklemek hem de var olan ve potansiyel m\u00fc\u015fteri kitlesine g\u00f6re strateji modellerini eklemek gerekmektedir.&nbsp;<\/p>\n\n\n\n<h2><strong>M\u00fc\u015fteri Odakl\u0131 Pazarlama Stratejisi Kurarken Nelere Dikkat Edilmelidir?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/09\/24\/50-stats-that-prove-the-value-of-customer-experience\/?sh=cc6f8ef4ef22\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>\u2019in m\u00fc\u015fteri odakl\u0131 pazarlama stratejileri ara\u015ft\u0131rmalar\u0131nda, m\u00fc\u015fteri deneyimlerine yat\u0131r\u0131m yapan markalar\u0131n %84\u2019\u00fcnde gelir art\u0131\u015f\u0131n\u0131n g\u00f6zlemlendi\u011fi ve <strong>m\u00fc\u015fterilerin %96\u2019s\u0131n\u0131n <\/strong>markalar ile ya\u015fad\u0131klar\u0131 deneyimlere de\u011fer verdikleri ortaya \u00e7\u0131km\u0131\u015ft\u0131r. M\u00fc\u015fteri merkezli bir pazarlama k\u00fclt\u00fcr\u00fc, hem do\u011fru hedef kitleye do\u011fru yat\u0131r\u0131mlar\u0131n yap\u0131lmas\u0131na hem de pazarlama \u00e7al\u0131\u015fmalar\u0131ndan beklenen verimin al\u0131nmas\u0131na yard\u0131mc\u0131 olur. M\u00fc\u015fteri odakl\u0131 pazarlama stratejileri kurarken dikkat edilmesi gereken ad\u0131mlar \u015fu \u015fekilde s\u0131ralanabilir:<\/p>\n\n\n\n<h3><strong>1) M\u00fc\u015fteriler \u0130yi Analiz Edilmeli<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1-1024x721.jpg\" alt=\"m\u00fc\u015fteri odakl\u0131 pazarlama\" class=\"wp-image-1908\" width=\"429\" height=\"302\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1-1024x721.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1-300x211.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1-1536x1081.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1-1024x721@2x.jpg 2048w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-1-300x211@2x.jpg 600w\" sizes=\"(max-width: 429px) 100vw, 429px\" \/><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/www.qualtrics.com\/blog\/forrester-economic-impact-of-experience-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qualltrics<\/a>\u2019in verilerine g\u00f6re; m\u00fc\u015fteri deneyimlerinde lider olan \u015firketlerin di\u011fer rakip \u015firketleri %80 oran\u0131yla geride b\u0131rakt\u0131klar\u0131 bilinmektedir. M\u00fc\u015fteri deneyimlerini art\u0131rman\u0131n yolu ise m\u00fc\u015fteriler \u00fczerinde yap\u0131lan analizlerden ge\u00e7mektedir. M\u00fc\u015fterileri b\u00f6l\u00fcmlere ay\u0131rmak, m\u00fc\u015fteri ihtiya\u00e7lar\u0131n\u0131 belirlemek ve \u015firketinizin kar\u015f\u0131layabilece\u011fi ihtiya\u00e7lar\u0131 saptamak m\u00fc\u015fteri analizlerinde izlenen ad\u0131mlard\u0131r. Etkili bir m\u00fc\u015fteri analizi i\u00e7in analiz uygulamalar\u0131ndan ve uzmanlardan yard\u0131m al\u0131nmal\u0131d\u0131r.\u00a0<\/p>\n\n\n\n<h3><strong>2) M\u00fc\u015fteri Odakl\u0131 Kampanyalar Haz\u0131rlamak<\/strong><\/h3>\n\n\n\n<p>M\u00fc\u015fteri odakl\u0131 kampanyalar d\u00fczenlemek i\u00e7in derinlemesine bir m\u00fc\u015fteri analizi yap\u0131ld\u0131ktan sonra pazarlama b\u00fct\u00e7esi, kampanya t\u00fcr\u00fc ve kampanya tercihlerini belirlemek gerekmektedir. <a href=\"https:\/\/www.upwork.com\/resources\/author-program\/building-a-customer-focused-marketing-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">Upwork<\/a>\u2019e g\u00f6re; potansiyel m\u00fc\u015fterileri kampanyalara dahil etmek i\u00e7in var olan m\u00fc\u015fterilerin deneyimlerini, sat\u0131n alma davran\u0131\u015flar\u0131n\u0131 ve markaya \u00f6zel beklentilerini ara\u015ft\u0131rmak olduk\u00e7a \u00f6nemlidir.\u00a0Kampanyalar\u0131n s\u0131n\u0131rl\u0131 s\u00fcrelerde yap\u0131lmas\u0131; sosyal medya platformlar\u0131, televizyon reklamlar\u0131 gibi birden fazla kanal \u00fczerinden m\u00fc\u015fterilere duyurulmas\u0131 ve zorlay\u0131c\u0131 kampanya \u015fartlar\u0131ndan ziyade daha anla\u015f\u0131labilir ve k\u0131sa \u015fartlar getirilmesi gibi y\u00f6ntemlerle etkili bir kampanya haz\u0131rlanabilmektedir. B\u00f6ylelikle geni\u015f m\u00fc\u015fteri kitleleriyle uyumlu, onlar\u0131 harekete ge\u00e7iren ve y\u00fcksek getiri sa\u011flayan m\u00fc\u015fteri odakl\u0131 kampanyalar olu\u015fturmak \u00e7ok daha kolay bir hal alacakt\u0131r.\u00a0<\/p>\n\n\n\n<h3><strong>3) M\u00fc\u015fteri Memnuniyetini D\u00fczenli Olarak De\u011ferlendirmek<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-2-1024x721.jpg\" alt=\"m\u00fc\u015fteri odakl\u0131 pazarlama\" class=\"wp-image-1910\" width=\"436\" height=\"307\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-2-1024x721.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-2-300x211.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-2-1536x1081.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-2-1024x721@2x.jpg 2048w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/06\/what-is-customer-centricity-how-is-customer-centric-marketing-strategy-formed-2-300x211@2x.jpg 600w\" sizes=\"(max-width: 436px) 100vw, 436px\" \/><\/figure><\/div>\n\n\n\n<p>M\u00fc\u015fteri kitlesinin daha \u00f6nce yap\u0131lan pazarlama \u00e7al\u0131\u015fmalar\u0131ndan memnuniyet derecelerini \u00f6l\u00e7erek, yeni pazarlama stratejileri olu\u015fturmak m\u00fcmk\u00fcnd\u00fcr. \u00d6nceki pazarlama kampanyalar\u0131ndaki <a href=\"https:\/\/infoset.app\/blog\/tr\/chatbotlar-ile-satislari-artirmanin-4-yolu\/\" target=\"_blank\" rel=\"noreferrer noopener\">sat\u0131\u015f<\/a> gelirleri ve pazarlama giderleri de analiz edilerek, daha do\u011fru, etkili ve m\u00fc\u015fteri odakl\u0131 bir pazarlama \u00e7al\u0131\u015fmas\u0131 yap\u0131labilmektedir. Pazarlama kampanyalar\u0131na olan kat\u0131l\u0131m say\u0131s\u0131, kampanyalar\u0131n etkile\u015fim oranlar\u0131 gibi fakt\u00f6rlere bak\u0131larak da m\u00fc\u015fterilerin markan\u0131z \u00fczerinden yap\u0131lan pazarlama \u00e7al\u0131\u015fmalar\u0131ndan neler bekledi\u011fini saptayabilirsiniz.\u00a0<\/p>\n\n\n\n<h2><strong>Infoset ile Pazarlama Stratejilerinizi M\u00fc\u015fterilerinize G\u00f6re \u00d6zelle\u015ftirin<\/strong><\/h2>\n\n\n\n<p>Markalar\u0131n rakipleri aras\u0131ndan s\u0131yr\u0131l\u0131p h\u0131zl\u0131 b\u00fcy\u00fcyebilmeleri i\u00e7in \u00f6ncelikle stratejilerini m\u00fc\u015fteri oda\u011f\u0131nda haz\u0131rlamalar\u0131 gerekmektedir. Infoset\u2019in sa\u011flad\u0131\u011f\u0131 omnichannel m\u00fc\u015fteri servis sistemleri ile t\u00fcm destek ve sat\u0131\u015f kanallar\u0131n\u0131z\u0131 tek bir platform \u00fczerinde y\u00f6neterek t\u00fcm destek s\u00fcrecini otomatize edebilirsiniz. S\u00fcr\u00fckle-b\u0131rak ve bot geli\u015ftirme aray\u00fcz\u00fc ile kod yazmadan dakikalar i\u00e7inde bir sohbet robotu tasarlayabilirsiniz. Bu sayede m\u00fc\u015fterilerinizle ileti\u015fimi etkin bir \u015fekilde ger\u00e7ekle\u015ftirebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve m\u00fc\u015fterilerinize kolayca ula\u015fmak i\u00e7in Infoset\u2019i hemen bug\u00fcn <a href=\"https:\/\/infoset.app\/tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/infoset.app\/tr\/signup?utm_source=blog\" target=\"_blank\" rel=\"noopener\"><img width=\"1440\" height=\"520\" src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/blogCta_tr-1.png\" alt=\"\" class=\"wp-image-350\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131m\u0131zda m\u00fc\u015fteri odakl\u0131 pazarlama stratejilerinin nas\u0131l kuruldu\u011fundan bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":1912,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[1178,1177,1179],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u00fc\u015fteri Odakl\u0131l\u0131k Nedir? 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