{"id":1800,"date":"2022-05-31T19:00:00","date_gmt":"2022-05-31T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=1800"},"modified":"2022-05-27T17:36:49","modified_gmt":"2022-05-27T14:36:49","slug":"b2b-b2c-musteri-hizmetleri-arasindaki-fark","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/b2b-b2c-musteri-hizmetleri-arasindaki-fark\/","title":{"rendered":"B2B M\u00fc\u015fteri Hizmetleri ile B2C M\u00fc\u015fteri Hizmetleri Aras\u0131ndaki Farklar Nelerdir?"},"content":{"rendered":"\n

\u0130\u015fletmelerin de\u011ferini belirleyen temel birimlerden biri m\u00fc\u015fteri hizmetleridir. Mal\u0131n veya hizmetin sat\u0131n al\u0131nmas\u0131 s\u00fcrecinde m\u00fc\u015fterilere sunulan hizmetlerin t\u00fcm\u00fcn\u00fc kapsar. Her kurum i\u00e7in \u00f6nemli olan m\u00fc\u015fteri hizmetleri, e-ticaret i\u00e7in de \u00f6ncelikli bir konumdad\u0131r. Peki, farkl\u0131 t\u00fcrdeki m\u00fc\u015fterilere ayn\u0131 hizmeti sunabilir misiniz? B2B ve B2C m\u00fc\u015fteri hizmetleri aras\u0131ndaki farkl\u0131l\u0131klar nelerdir?<\/p>\n\n\n\n

B2B ve B2C M\u00fc\u015fteri Hizmetleri Hakk\u0131nda<\/strong><\/h3>\n\n\n\n

E-ticaretin B2B (Business to Business) ve B2C (Business to Consumer) ticari hizmetleri bulunur. B2B, bir \u015firketin di\u011fer \u015firketlere kurumsal d\u00fczeyde hizmetler veya \u00fcr\u00fcnler satmas\u0131 ile ilgilenir, yani hedef kitle kurumlard\u0131r. Temel prensibi, \u015firketlerin birbirleri aras\u0131nda yapt\u0131klar\u0131 sat\u0131\u015f ve pazarlama hizmetlerinin iyile\u015ftirilmesi olarak tan\u0131mlan\u0131r. B2C, bir \u015firketin direkt olarak t\u00fcketiciye \u00fcr\u00fcnler satmas\u0131d\u0131r. Son t\u00fcketici ile direkt temas halinde oldu\u011fu i\u00e7in hedef kitlesi bireylerdir.<\/p>\n\n\n\n

B2B ve B2C M\u00fc\u015fteri Hizmetleri Aras\u0131ndaki Farkl\u0131l\u0131klar Nelerdir?<\/strong><\/h2>\n\n\n\n

B2B ve B2C m\u00fc\u015fteri hizmetleri, baz\u0131 temel benzerlikler haricinde birbirlerinden tamamen farkl\u0131d\u0131r. Farkl\u0131 b\u00fct\u00e7eleri, geri d\u00f6n\u00fc\u015f y\u00f6n\u00fcnden farkl\u0131 beklentileri ve farkl\u0131 m\u00fc\u015fteri tipleri bulunur. Bu iki hizmetin aralar\u0131ndaki \u00f6nemli farklar\u0131 3 maddede \u015fu \u015fekilde s\u0131ralayabiliriz:<\/p>\n\n\n\n

1) M\u00fc\u015fteri Say\u0131s\u0131<\/strong><\/h3>\n\n\n\n
\"B2B,<\/figure><\/div>\n\n\n\n

B2C\u2019nin m\u00fc\u015fteri say\u0131s\u0131 daha fazlad\u0131r ancak B2B\u2019nin sa\u011flayaca\u011f\u0131 hedef kitle daha b\u00fcy\u00fck, karma\u015f\u0131k. Ayr\u0131ca B2B<\/a> m\u00fc\u015fteri hizmetleri daha pahal\u0131 \u00fcr\u00fcnler satmaktad\u0131r. Hedef kitlelerinin farkl\u0131 oldu\u011funu da s\u00f6ylemek m\u00fcmk\u00fcn. \u00d6rne\u011fin; k\u0131yafet al\u0131\u015fveri\u015fi yap\u0131lmas\u0131, bir otomotiv \u015firketinin seri \u00fcretimi i\u00e7in ba\u015fka bir \u015firketten y\u00fczlerce tekerlek almas\u0131ndan daha basit ve ucuzdur.\u00a0<\/p>\n\n\n\n

2) M\u00fc\u015fteri Bilgileri<\/strong><\/h3>\n\n\n\n
\"B2B,<\/figure><\/div>\n\n\n\n

B2C \u015firketleri m\u00fc\u015fterileri birebir tan\u0131maz, bunun yerine genel bir portre \u00e7izer. Sat\u0131c\u0131 ile al\u0131c\u0131 aras\u0131nda yak\u0131n bir ili\u015fki yoktur. B2B’de ise bu durumun tam tersi ge\u00e7erlidir. \u015eirketler birbirleri ile b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnleri almak i\u00e7in ara\u015ft\u0131rma yaparlar ve \u015firket y\u00f6neticileri ile birebir ili\u015fki i\u00e7indedirler. Bu nedenle sat\u0131n alma i\u015flemi B2C\u2019de daha k\u0131sayken B2B\u2019de daha uzundur.<\/p>\n\n\n\n

3) \u0130leti\u015fim<\/strong><\/h3>\n\n\n\n
\"B2B,<\/figure><\/div>\n\n\n\n

B2C modelinde ileti\u015fim daha \u00e7ok dijital olup genellikle sosyal medyadan yap\u0131lmaktad\u0131r. Ki\u015filerle \u00f6zel olarak ileti\u015fimi ge\u00e7mek yerine y\u00fcksek otomasyonlu firma hatlar\u0131yla h\u0131zl\u0131ca sorunlar\u0131n\u0131 giderebilirler. B2B\u2019de ise ileti\u015fim \u00e7o\u011funlukla m\u00fc\u015fteri y\u00f6neticileri ile birebir ger\u00e7ekle\u015fmektedir ve bu ileti\u015fim kurumlar aras\u0131nda olur. B2B\u2019de ise talepler daha uzun zaman sonra kar\u015f\u0131l\u0131k bulur. Kar\u015f\u0131 firmadan istenen \u00fcr\u00fcn\u00fcn sto\u011fu olmamas\u0131 veya \u00fcretimi bitmemi\u015f olmas\u0131 s\u00fcreci uzatan sebepler aras\u0131nda olabilir. Bu sebepler k\u0131sa vadede \u00e7\u00f6z\u00fclecek sorunlar olmayabilece\u011fi i\u00e7in duygusal y\u0131pranma pay\u0131 daha fazlad\u0131r. B2B modelinde b\u00fcy\u00fck rakamlarla ticaret yap\u0131ld\u0131\u011f\u0131ndan kurumlar aras\u0131 resmi bir anla\u015fma da olmas\u0131 gerekir.<\/p>\n\n\n\n

M\u00fc\u015fteri Hizmetlerinin Kolay Adresi: Infoset<\/strong><\/h3>\n\n\n\n

M\u00fc\u015fterilerin \u00e7o\u011fu, e-ticaret sitelerinden yapt\u0131\u011f\u0131 al\u0131\u015fveri\u015flerden sonra i\u015fletme sahipleriyle en h\u0131zl\u0131 ve kolay yoldan ileti\u015fime ge\u00e7mek ister. Infoset\u2019in sundu\u011fu omnichannel deneyimi le WhatsApp, Facebook, Twitter ve di\u011fer bir\u00e7ok kanal\u0131n\u0131z\u0131 tek bir ekrandan y\u00f6netebilir, m\u00fc\u015fterilerinizle ileti\u015fimi kolayla\u015ft\u0131rabilirsiniz. Raporlama \u00f6zellikleri sayesinde herhangi bir kriz ya\u015fanmadan \u00f6nce potansiyel riskleri fark ederek \u00f6nlem alabilirsiniz. M\u00fc\u015fteri memnuniyetini bir \u00fcst seviyeye \u00e7\u0131karmak ve sat\u0131\u015flar\u0131n\u0131z\u0131 artt\u0131rmak i\u00e7in Infoset\u2019i hemen bug\u00fcn kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131da B2B ve B2C m\u00fc\u015fteri hizmetleri aras\u0131ndaki farklar\u0131 ele alaca\u011f\u0131z.<\/p>\n","protected":false},"author":2,"featured_media":1794,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[746,1132,858],"yoast_head":"\nB2B M\u00fc\u015fteri Hizmetleri ile B2C M\u00fc\u015fteri Hizmetleri Aras\u0131ndaki Farklar Nelerdir? - Infoset<\/title>\n<meta name=\"description\" content=\"B2B m\u00fc\u015fteri hizmetleri nedir? B2C m\u00fc\u015fteri hizmetlerinden farklar\u0131 nelerdir? 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