{"id":1785,"date":"2022-05-26T19:00:00","date_gmt":"2022-05-26T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=1785"},"modified":"2022-05-24T16:53:40","modified_gmt":"2022-05-24T13:53:40","slug":"5-adimda-en-iyi-musteri-anketini-olusturun","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/5-adimda-en-iyi-musteri-anketini-olusturun\/","title":{"rendered":"5 Ad\u0131mda En \u0130yi M\u00fc\u015fteri Anketini Olu\u015fturun"},"content":{"rendered":"\n<p>\u0130\u015fletmeler sat\u0131\u015flar\u0131n\u0131 y\u00fckseltmek, m\u00fc\u015fterilerin memnuniyet d\u00fczeylerini \u00f6l\u00e7mek ve m\u00fc\u015fterilerine ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunmak i\u00e7in \u00e7e\u015fitli stratejiler izler. Bu stratejilerin ba\u015f\u0131nda da m\u00fc\u015fterilerin isteklerini ve beklentilerini do\u011frudan \u00f6\u011frenebilecekleri anketler ve anket verileri yer almaktad\u0131r. Peki, m\u00fc\u015fterilerden en do\u011fru bilgileri toplamak i\u00e7in iyi bir m\u00fc\u015fteri anketi nas\u0131l olu\u015fturulur?<\/p>\n\n\n\n<h2><strong>1) \u00d6n Ara\u015ft\u0131rma Yapmak<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-best-1024x1024.jpg\" alt=\"m\u00fc\u015fteri anketi\" class=\"wp-image-1778\" width=\"368\" height=\"368\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-best-1024x1024.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-best-150x150@2x.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-best-150x150.jpg 150w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-best-1536x1536.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-best-370x370.jpg 370w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-best-250x250.jpg 250w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-best-300x300@2x.jpg 600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-best-370x370@2x.jpg 740w\" sizes=\"(max-width: 368px) 100vw, 368px\" \/><\/figure><\/div>\n\n\n\n<p>Potansiyel m\u00fc\u015fterilere ula\u015fmak ve m\u00fc\u015fteri portf\u00f6y\u00fcn\u00fc geli\u015ftirmek i\u00e7in var olan m\u00fc\u015fterilerin i\u015fletme ile ilgili d\u00fc\u015f\u00fcncelerini \u00f6\u011frenmek, etkili bir anket olu\u015fturman\u0131n ilk ad\u0131m\u0131d\u0131r. \u015eirketler m\u00fc\u015fterilerin \u015fikayetleri ve beklentileriyle ilgili \u00f6n ara\u015ft\u0131rma yaparak anket sorular\u0131 olu\u015fturmal\u0131d\u0131r. Bu sayede potansiyel m\u00fc\u015fterilerin ayn\u0131 problemlerle kar\u015f\u0131la\u015fmas\u0131n\u0131n \u00f6n\u00fcne ge\u00e7ilebilir ve onlar\u0131n memnuniyet oranlar\u0131 y\u00fcksek tutulabilir.<\/p>\n\n\n\n<h2><strong>2) Anket \u00d6l\u00e7e\u011fini Belirlemek<\/strong><\/h2>\n\n\n\n<p>Anket \u00f6l\u00e7ekleri, daha sonras\u0131nda yap\u0131lacak analizler a\u00e7\u0131s\u0131ndan a\u00e7\u0131k, net ve kolay \u00f6l\u00e7\u00fclebilir olmal\u0131d\u0131r. <a href=\"https:\/\/blog.hubspot.com\/service\/customer-satisfaction-survey\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot\u2019<\/a>un m\u00fc\u015fteri memnuniyeti \u00f6l\u00e7e\u011fi ile ilgili ara\u015ft\u0131rmas\u0131na g\u00f6re; anketin g\u00f6stergelerine ve anket t\u00fcr\u00fcne g\u00f6re anket \u00f6l\u00e7e\u011finin belirlenmesi gerekti\u011fi vurgulanmaktad\u0131r. \u0130\u015fletmeler anketlerinde genellikle M\u00fc\u015fteri Memnuniyeti Skoru (CSAT) ile sorularda 1-5 aras\u0131 puanlama gerektiren \u00f6l\u00e7\u00fcm metri\u011fini kullanmaktad\u0131r. B\u00f6ylelikle, <a href=\"https:\/\/infoset.app\/blog\/tr\/musteri-temsilcilerinin-dikkat-etmesi-gereken-6-durum\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00fc\u015fteriler<\/a> basit bir \u015fekilde anket sorular\u0131n\u0131 cevaplayabilirken, sorular\u0131n analizleri de daha g\u00fcvenilir bir \u015fekilde yap\u0131lm\u0131\u015f olur.&nbsp;&nbsp;<\/p>\n\n\n\n<h2><strong>3) Anket Sorular\u0131n\u0131 Kolay Yan\u0131tlanabilir \u015eekilde Se\u00e7mek<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5--e1653399290942-1024x560.jpg\" alt=\"m\u00fc\u015fteri anketi\" class=\"wp-image-1780\" width=\"443\" height=\"242\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5--e1653399290942-1024x560.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5--e1653399290942-300x164.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5--e1653399290942-1536x840.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5--e1653399290942-768x420.jpg 768w\" sizes=\"(max-width: 443px) 100vw, 443px\" \/><\/figure><\/div>\n\n\n\n<p>Hem y\u00fcz y\u00fcze yap\u0131lan anketlerde hem de online anketlerde olu\u015fturulan sorular karma\u015f\u0131k olmamal\u0131 ve anketi yan\u0131tlayan herkesin ayn\u0131 \u00e7\u0131kar\u0131mda bulunabilece\u011fi \u015fekilde tek bir anlam ifade etmelidir. <a href=\"https:\/\/www.indeed.com\/career-advice\/career-development\/customer-satisfaction-survey\" target=\"_blank\" rel=\"noreferrer noopener\">Indeed<\/a>\u2019in en \u00e7ok kullan\u0131lan anket sorular\u0131na verdi\u011fi \u00f6rnekler aras\u0131nda; \u201cBu \u00fcr\u00fcn\u00fc ba\u015fka birine tavsiye eder misiniz?\u201d \u201cGelecekte bu markadan al\u0131\u015fveri\u015f yapmay\u0131 d\u00fc\u015f\u00fcn\u00fcyor musunuz?\u201d \u201cBu \u00fcr\u00fcn\u00fc bir web ara\u015ft\u0131rmas\u0131yla m\u0131 buldunuz?\u201d gibi net cevap al\u0131nabilecek sorular bulunmaktad\u0131r. Bu gibi kolay yan\u0131tlanabilir sorulara anketlerde yer vermek, m\u00fc\u015fterilerin cevaplamalar\u0131n\u0131 kolayla\u015ft\u0131racakt\u0131r.<\/p>\n\n\n\n<h2><strong>4) M\u00fc\u015fterileri Anketi Tamamlamas\u0131 \u0130\u00e7in Te\u015fvik Etmek<\/strong><\/h2>\n\n\n\n<p>M\u00fc\u015fteriler i\u00e7in uzun soluklu anketleri doldurmak bazen zorlay\u0131c\u0131 olabilmektedir. \u0130\u015fletmeler yapt\u0131klar\u0131 anketlerde hem anket sorular\u0131n\u0131 \u00e7ok uzun tutmamak hem de m\u00fc\u015fterileri \u00e7e\u015fitli yollarla anketi tamamlamaya te\u015fvik etmek gibi y\u00f6ntemler uygularlar. Reklam hizmetleri veren <a href=\"https:\/\/trustmary.com\/surveys\/how-to-create-effective-survey-questions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trustmary<\/a>\u2019in konu hakk\u0131ndaki makalesinde; anket sonunda verilecek kupon ile \u00e7ekili\u015fe kat\u0131lma hakk\u0131, anketi tamamlayanlar i\u00e7in al\u0131\u015fveri\u015flerinde kullanabilecekleri %10 indirim gibi te\u015fviklerde bulunman\u0131n faydal\u0131 olaca\u011f\u0131ndan bahsedilmi\u015ftir.&nbsp;<\/p>\n\n\n\n<h2><strong>5) Anket Sorular\u0131n\u0131 Do\u011fru Bir \u015eekilde S\u0131ralamak<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-1024x683.jpg\" alt=\"m\u00fc\u015fteri anketi\" class=\"wp-image-1779\" width=\"383\" height=\"255\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-1024x683.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-300x200.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-1536x1024.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-270x180.jpg 270w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-770x515.jpg 770w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-370x245.jpg 370w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best.jpg 1719w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-300x200@2x.jpg 600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-270x180@2x.jpg 540w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-770x515@2x.jpg 1540w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/05\/customer-survey-5-point-best-370x245@2x.jpg 740w\" sizes=\"(max-width: 383px) 100vw, 383px\" \/><\/figure><\/div>\n\n\n\n<p>Nicel veri toplama ara\u00e7lar\u0131ndan biri olan anketlerde soru kal\u0131plar\u0131, anketi tamamlama te\u015fvikleri ve puanlama \u00f6l\u00e7ekleri kadar anket sorular\u0131n\u0131n s\u0131ralan\u0131\u015flar\u0131 da olduk\u00e7a \u00f6nemlidir. \u0130yi bir anket ak\u0131\u015f\u0131 i\u00e7in anket sorular\u0131n\u0131 d\u00fczenli ve periyodik olarak s\u0131ralamak, anketlerin do\u011fru bir \u015fekilde yan\u0131tlanabilmesi i\u00e7in de \u00f6nem arz etmektedir. <a href=\"https:\/\/www.lexington.es\/en\/blog\/how-make-good-customer-satisfaction-survey\" target=\"_blank\" rel=\"noreferrer noopener\">Lexington<\/a>\u2019un m\u00fc\u015fteri anketleri ile ilgili yapt\u0131\u011f\u0131 ara\u015ft\u0131rmada;&nbsp;<\/p>\n\n\n\n<ul><li>M\u00fc\u015fterileri ankete haz\u0131rlamak i\u00e7in giri\u015f sorular,<\/li><li>Rakiplerle alakal\u0131 sorular,<\/li><li>\u00dcr\u00fcn ve hizmetlerle ilgili a\u00e7\u0131k u\u00e7lu sorular,<\/li><li>\u00dcr\u00fcn ve hizmetlerle ilgili de\u011ferlendirmeler,<\/li><li>\u0130yile\u015ftirme \u00f6nerileriyle ilgili a\u00e7\u0131k u\u00e7lu sorular \u015feklinde 5 ad\u0131ml\u0131 anket soru s\u0131ralamas\u0131 bulunmaktad\u0131r.&nbsp;<\/li><\/ul>\n\n\n\n<h2><strong>Kusursuz M\u00fc\u015fteri Deneyiminin Adresi: Infoset<\/strong><\/h2>\n\n\n\n<p>M\u00fc\u015fteri deneyiminin geli\u015ftirilmesi i\u00e7in bu s\u00fcrecin \u00e7e\u015fitli anketler ile kontrol edilmesi, zaman zaman komplike ve takibi zor bir hal alabilir. Bu noktada Infoset ile bu zorlay\u0131c\u0131 s\u00fcreci otomatize ederek zamandan ve maliyetten tasarruf sa\u011flayabilirsiniz. Infoset, ak\u0131ll\u0131 raporlama \u00f6zelli\u011fi ile destek ekiplerinizin performanslar\u0131n\u0131 anl\u0131k olarak izlemenizi sa\u011flarken, ayn\u0131 zamanda ekiplerinizin hangi alanlarda geli\u015fme g\u00f6sterebilece\u011fini de sunar. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset\u2019i hemen bug\u00fcn <a href=\"https:\/\/infoset.app\/tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/infoset.app\/tr\/signup?utm_source=blog\" target=\"_blank\" rel=\"noopener\"><img width=\"1440\" height=\"520\" src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/blogCta_tr-1.png\" alt=\"\" class=\"wp-image-350\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bu makalemizde 5 ad\u0131mda en iyi m\u00fc\u015fteri anketi olu\u015fturma y\u00f6ntemlerine de\u011finece\u011fiz.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":1782,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[536,483],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ad\u0131mda En \u0130yi M\u00fc\u015fteri Anketini Olu\u015fturun - Infoset<\/title>\n<meta name=\"description\" content=\"M\u00fc\u015fteri anketi nedir? 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