{"id":1596,"date":"2022-04-26T19:00:00","date_gmt":"2022-04-26T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=1596"},"modified":"2022-04-15T18:31:05","modified_gmt":"2022-04-15T15:31:05","slug":"lead-generation-icin-mail-taslagi-nasil-olusturulur","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/lead-generation-icin-mail-taslagi-nasil-olusturulur\/","title":{"rendered":"Lead Generation \u0130\u00e7in Mail Tasla\u011f\u0131 Nas\u0131l Olu\u015fturulur?"},"content":{"rendered":"\n<p>\u015eirketlerin hedefledikleri kitlelerin dikkatini \u00e7ekebilmeleri i\u00e7in mail marketing olduk\u00e7a \u00f6nemli kanallardan biridir. M\u00fc\u015fteri adaylar\u0131n\u0131 etkileyip onlar\u0131 sat\u0131\u015f s\u00fcrecine dahil edebilmek i\u00e7in kullan\u0131lan mail taslaklar\u0131na b\u00fcy\u00fck \u00f6zen g\u00f6sterilmesi gerekir. Peki, lead generation i\u00e7in mail tasla\u011f\u0131 nas\u0131l olu\u015fturulur? <\/p>\n\n\n\n<h2><strong>Lead Generation Mailleri Hakk\u0131nda&nbsp;<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation.-1024x1024.jpg\" alt=\"mail tasla\u011f\u0131\" class=\"wp-image-1588\" width=\"395\" height=\"395\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation.-1024x1024.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation.-150x150@2x.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation.-150x150.jpg 150w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation.-1536x1536.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation.-370x370.jpg 370w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation.-250x250.jpg 250w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation..jpg 1600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation.-300x300@2x.jpg 600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation.-370x370@2x.jpg 740w\" sizes=\"(max-width: 395px) 100vw, 395px\" \/><\/figure><\/div>\n\n\n\n<p>Lead generation, \u00fcr\u00fcn ve hizmetleriniz ile ilgilenebilecek potansiyel m\u00fc\u015fterilerin ilgisini \u00e7ekerek, onlar\u0131 <a href=\"https:\/\/infoset.app\/blog\/tr\/sales-funnel-nedir-nasil-olusturulur\/\" target=\"_blank\" rel=\"noreferrer noopener\">sat\u0131\u015f hunisine<\/a> dahil etmeyi hedefleyen bir s\u00fcre\u00e7tir. HubSpot taraf\u0131ndan yay\u0131nlanan <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">verilere<\/a> g\u00f6re; <strong>pazarlamac\u0131lar\u0131n %61&#8217;i <\/strong>lead olu\u015fturmay\u0131 kar\u015f\u0131la\u015ft\u0131klar\u0131 bir numaral\u0131 zorluk olarak de\u011ferlendiriyor. Ne kadar zorluk olarak de\u011ferlendirseler de pazarlamac\u0131lar hala b\u00fcy\u00fck \u00f6l\u00e7\u00fcde potansiyel m\u00fc\u015fteri yaratmaya odaklan\u0131yor ve <strong>bu pazarlamac\u0131lar\u0131n<\/strong> <strong>%53&#8217;\u00fc,<\/strong> t\u00fcm b\u00fct\u00e7elerinin yar\u0131s\u0131n\u0131 veya daha fazlas\u0131n\u0131 lead olu\u015fturma \u00e7al\u0131\u015fmalar\u0131na harc\u0131yor. Bu zorlu s\u00fcre\u00e7te en \u00e7ok tercih edilen y\u00f6ntemlerden biri ise e-mail marketing y\u00f6ntemidir.&nbsp;<\/p>\n\n\n\n<p>E-mail marketing, kullan\u0131lan mailler arac\u0131l\u0131\u011f\u0131 ile potansiyel m\u00fc\u015fterilere ula\u015farak onlar\u0131 sat\u0131\u015f s\u00fcre\u00e7lerine dahil etmeyi ve s\u00fcrekli m\u00fc\u015fteriler haline getirmeyi ama\u00e7lar. Bir e-mail lead generation stratejisine sahip olmak, i\u015fletmelerin m\u00fc\u015fteri tabanlar\u0131n\u0131 b\u00fcy\u00fctmeleri ve daha fazla sat\u0131\u015f elde etmeleri i\u00e7in \u00e7ok \u00f6nemlidir. \u00d6yle ki <a href=\"https:\/\/web.archive.org\/web\/20161118165320\/http:\/ascend2.com\/home\/wp-content\/uploads\/Lead-Gen-Trends-Survey-Summary-Report-150708.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ara\u015ft\u0131rmalar<\/a>; <strong>pazarlamac\u0131lar\u0131n %48&#8217;inden fazlas\u0131n\u0131n<\/strong> e-posta pazarlamas\u0131n\u0131n \u00e7evrimi\u00e7i potansiyel m\u00fc\u015fteri olu\u015fturmak i\u00e7in en etkili strateji oldu\u011funa inand\u0131\u011f\u0131n\u0131 g\u00f6steriyor. Bu sebeple \u015firketlerin birer e-mail lead generation stratejisi olu\u015fturmalar\u0131 ve hedef kitlelerine y\u00f6nelik do\u011fru mail taslaklar\u0131 olu\u015fturmalar\u0131 gerekir.<\/p>\n\n\n\n<h2><strong>Lead Generation i\u00e7in Mail Tasla\u011f\u0131 Olu\u015ftururken Nelere Dikkat Edilmelidir?<\/strong><\/h2>\n\n\n\n<p>\u0130\u015fletmelerin etkili mail taslaklar\u0131 olu\u015fturabilmek i\u00e7in dikkat etmeleri gereken baz\u0131 maddeler vard\u0131r. Sunulan \u00fcr\u00fcn ve hizmetin \u00f6zelliklerine g\u00f6re tasla\u011f\u0131n i\u00e7eri\u011fi de de\u011fi\u015fiklik g\u00f6sterebilir; ancak, ba\u015far\u0131l\u0131 bir mal tasla\u011f\u0131 olu\u015fturabilmek i\u00e7in izlenmesi gereken temel ad\u0131mlar \u015fu \u015fekildedir:<\/p>\n\n\n\n<h3><strong>1) Bir Mail Listesi Olu\u015fturun<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1-1024x1024.jpg\" alt=\"mail tasla\u011f\u0131\" class=\"wp-image-1589\" width=\"324\" height=\"324\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1-1024x1024.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1-150x150@2x.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1-150x150.jpg 150w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1-1536x1536.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1-370x370.jpg 370w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1-250x250.jpg 250w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1.jpg 1600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1-300x300@2x.jpg 600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-4-1-370x370@2x.jpg 740w\" sizes=\"(max-width: 324px) 100vw, 324px\" \/><\/figure><\/div>\n\n\n\n<p>Olu\u015fturaca\u011f\u0131n\u0131z mail tasla\u011f\u0131n\u0131n ger\u00e7ek hedef kitlenize ula\u015ft\u0131\u011f\u0131ndan emin olmak i\u00e7in \u00f6ncelikle bir mail listesi olu\u015fturmal\u0131s\u0131n\u0131z. Listelenen mail adreslerinin sahiplerinden daha \u00f6nce izin al\u0131nm\u0131\u015f olmas\u0131 gerekir. Bu sebeple \u201cizinli\u201d adreslerini yakalamak i\u00e7in farkl\u0131 teknikler kullanmal\u0131s\u0131n\u0131z. Ayr\u0131ca, bu mail listesinde abonelikten \u00e7\u0131kma se\u00e7ene\u011fini de mutlaka sunmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<h3><strong>2) Dikkat \u00c7ekici Bir Konu Ba\u015fl\u0131\u011f\u0131 Kullan\u0131n<\/strong><\/h3>\n\n\n\n<p>Ya\u015fad\u0131\u011f\u0131m\u0131z internet \u00e7a\u011f\u0131nda herkesin g\u00fcnde bir\u00e7ok mail ald\u0131\u011f\u0131 bir ger\u00e7ektir. Ancak, bu maillerin okunup okunmayaca\u011f\u0131 konu sat\u0131r\u0131na g\u00f6re karar verilir. Bu sebeple kullan\u0131lan konu ba\u015fl\u0131\u011f\u0131, okuyucuyu ilk anda hemen me\u015fgul edecek \u015fekilde g\u00fc\u00e7l\u00fc ve ak\u0131lda kal\u0131c\u0131 olmal\u0131d\u0131r. Ayn\u0131 zamanda hedef kitlenizin dikkatini \u00e7ekmek i\u00e7in e-postan\u0131z\u0131n konu k\u0131sm\u0131nda <strong>kal\u0131n, italik yaz\u0131 tipi ve emoji<\/strong> gibi \u00f6\u011feleri kullanabilirsiniz. Bu sayede e-posta a\u00e7ma oranlar\u0131n\u0131z\u0131 ve nihayetinde m\u00fc\u015fteri d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 art\u0131rarak e-posta kampanyan\u0131z\u0131n ba\u015far\u0131s\u0131nda b\u00fcy\u00fck bir fark yaratabilirsiniz. Konu ba\u015fl\u0131klar\u0131nda da ki\u015fiselle\u015ftirmenin g\u00fcc\u00fcnden yaralanabilirsiniz. Yap\u0131lan <a href=\"https:\/\/www.experian.com\/assets\/marketing-services\/p\/ems-2015-q4-email-benchmark-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">ara\u015ft\u0131rmalarda<\/a> m\u00fc\u015fterilere \u00f6zg\u00fc olu\u015fturulan konu ba\u015fl\u0131klar\u0131n\u0131n maillerin a\u00e7\u0131lma oranlar\u0131n\u0131 <strong>%26 <\/strong>civar\u0131nda artt\u0131rd\u0131\u011f\u0131, ula\u015f\u0131lan lead say\u0131s\u0131na ise katk\u0131 sa\u011flad\u0131\u011f\u0131 g\u00f6zlemlenmi\u015ftir.<\/p>\n\n\n\n<h3><strong>3) Kolay Anla\u015f\u0131labilir ve Net Olun<\/strong><\/h3>\n\n\n\n<p>Bir maili okumak i\u00e7in ayr\u0131lan s\u00fcrenin giderek azald\u0131\u011f\u0131 ve g\u00fcn\u00fcm\u00fczde bu s\u00fcrenin maksimum <a href=\"https:\/\/www.statista.com\/statistics\/1273288\/time-spent-brand-emails\/\" target=\"_blank\" rel=\"noreferrer noopener\">on saniye<\/a> ile s\u0131n\u0131rland\u0131\u011f\u0131 g\u00f6z \u00f6n\u00fcnde bulundurulursa, verilen mesaj\u0131n a\u00e7\u0131k ve net olmas\u0131 olduk\u00e7a \u00f6nemlidir. Olu\u015fturulan mail tasla\u011f\u0131nda metinden tasar\u0131ma her bir unsur m\u00fcmk\u00fcn oldu\u011funca sade, kolay anla\u015f\u0131labilir ve net olmal\u0131d\u0131r. Metinlerde kullan\u0131lan c\u00fcmlelerin uzunlu\u011funa, se\u00e7ilen kelimelerin uygunlu\u011funa ve mailin okunma s\u00fcrelerine dikkat edilmelidir. Mail tasla\u011f\u0131 tasar\u0131m\u0131 yap\u0131l\u0131rken uzun metin bloklar\u0131ndan, g\u00f6z yorucu fonlardan ve karma\u015f\u0131k dizaynlardan uzak durulmal\u0131d\u0131r.<\/p>\n\n\n\n<h3><strong>4) Harekete Ge\u00e7irici Bir Metin Kullan\u0131n<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2-1024x1024.jpg\" alt=\"mail tasla\u011f\u0131\" class=\"wp-image-1590\" width=\"346\" height=\"346\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2-1024x1024.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2-150x150@2x.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2-150x150.jpg 150w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2-1536x1536.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2-370x370.jpg 370w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2-250x250.jpg 250w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2.jpg 1600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2-300x300@2x.jpg 600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/04\/How-to-Create-an-Email-Draft-for-Lead-Generation-2-370x370@2x.jpg 740w\" sizes=\"(max-width: 346px) 100vw, 346px\" \/><\/figure><\/div>\n\n\n\n<p>Her mailin, okuyucular\u0131n kolayca harekete ge\u00e7ebilece\u011fi, net ve ikna edici bir CTA&#8217;s\u0131 (Call To Action) olmal\u0131d\u0131r. Mail taslaklar\u0131n\u0131za g\u00fc\u00e7l\u00fc bir CTA eklemek i\u00e7in \u00f6ncelikle okuyucular\u0131n\u0131z\u0131n dikkatini \u00e7ekecek ve onlar\u0131 takip etmeye te\u015fvik edecek yarat\u0131c\u0131 bir dil kullanmal\u0131s\u0131n\u0131z. En etkili CTA&#8217;lar; bir aciliyet, heyecan veya gizem unsuru i\u00e7erenlerdir. Kullan\u0131c\u0131lar\u0131n bu t\u00fcr metinleri g\u00f6z ard\u0131 etmesi zordur. B\u00f6ylelikle, m\u00fc\u015fterilerin dikkatini \u00e7ekerek diledi\u011finiz alana te\u015fvik edebilir ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 art\u0131rabilirsiniz.<\/p>\n\n\n\n<h2><strong>Infoset ile Lead Generation S\u00fcre\u00e7lerinizi Kolayla\u015ft\u0131r\u0131n<\/strong><\/h2>\n\n\n\n<p>\u015eirketlerin do\u011fru hedef kitleyi belirleyerek bu kitleye y\u00f6nelik mail taslaklar\u0131 haz\u0131rlamalar\u0131 ve lead olu\u015fturmalar\u0131 olduk\u00e7a komplike bir s\u00fcre\u00e7 haline gelebilir. Ayr\u0131ca bu s\u00fcre\u00e7 kimi \u015firketler i\u00e7in uzun bir zaman ve olduk\u00e7a geni\u015f bir b\u00fct\u00e7e gerektirir. Bu noktada Infoset sundu\u011fu otomasyonlar ile lead generation s\u00fcre\u00e7lerinizi kolayl\u0131kla y\u00fcr\u00fctmenizi ayr\u0131ca zamandan ve maliyetten tasarruf etmenizi sa\u011flar. Omnichannel m\u00fc\u015fteri servis sistemi ile t\u00fcm destek ve sat\u0131\u015f kanallar\u0131n\u0131z\u0131 tek bir platform \u00fczerinden y\u00f6netebilir, t\u00fcm s\u00fcre\u00e7lerinizi otomatize edebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset\u2019i hemen bug\u00fcn <a href=\"https:\/\/infoset.app\/tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/infoset.app\/tr\/signup?utm_source=blog\" target=\"_blank\" rel=\"noopener\"><img width=\"1440\" height=\"520\" src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/blogCta_tr-1.png\" alt=\"\" class=\"wp-image-350\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131m\u0131zda sizlere lead generation i\u00e7in mail tasla\u011f\u0131 olu\u015ftururken dikkat edilmesi gereken unsurlardan bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":1591,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[786,1062,483],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lead Generation \u0130\u00e7in Mail Tasla\u011f\u0131 Nas\u0131l Olu\u015fturulur? - Infoset<\/title>\n<meta name=\"description\" content=\"Lead generation maili nedir? 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