{"id":1547,"date":"2022-04-19T19:00:00","date_gmt":"2022-04-19T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=1547"},"modified":"2022-04-04T10:25:28","modified_gmt":"2022-04-04T07:25:28","slug":"musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/","title":{"rendered":"M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmek i\u00e7in 6 \u00d6nemli KPI"},"content":{"rendered":"\n

\u015eirketlerin ba\u015far\u0131s\u0131nda sunduklar\u0131 m\u00fc\u015fteri deneyiminin \u00f6nemi olduk\u00e7a b\u00fcy\u00fckt\u00fcr. M\u00fc\u015fteri deneyimini iyile\u015ftirmek hatta kusursuza yak\u0131n bir hale getirmek i\u00e7in \u00e7e\u015fitli KPI\u2019lardan faydalan\u0131l\u0131r. Peki, bu KPI\u2019lar nelerdir? <\/p>\n\n\n\n

KPI Nedir?<\/strong><\/h2>\n\n\n\n
\"KPI\"<\/figure><\/div>\n\n\n\n

Key Performance Indicator (KPI), T\u00fcrk\u00e7e kar\u015f\u0131l\u0131\u011f\u0131 ile \u201cAnahtar Performans G\u00f6stergesi\u201d; bir \u015firketin projeleri, kampanyalar\u0131, \u00fcr\u00fcn ya da hizmetleri gibi faaliyetlerinde sa\u011flanan ba\u015far\u0131 derecesi hakk\u0131nda veriler olu\u015fturan bir t\u00fcr performans \u00f6l\u00e7\u00fcm\u00fcd\u00fcr. <\/p>\n\n\n\n

KPI’lar, ekiplerin hedeflerine y\u00f6nelik ilerlemelerine ve \u015firket genelindeki ki\u015filerin daha iyi kararlar almalar\u0131na yard\u0131mc\u0131 olan i\u00e7g\u00f6r\u00fcler sunar. \u0130nsan kaynaklar\u0131ndan pazarlamaya kadar bu KPI\u2019lar i\u015fletmenin her alan\u0131n\u0131n stratejik d\u00fczeyde ilerlemesine yard\u0131mc\u0131 olur. Stratejik, operasyonel, i\u015flevsel, \u00f6nc\u00fc ve art\u00e7\u0131 olmak \u00fczere farkl\u0131 fonksiyonlara sahip KPI\u2019lar bulunur. KPI\u2019lar, ekiplerin ayn\u0131 y\u00f6nde ilerlemesini sa\u011flayarak yolun ba\u015f\u0131nda belirlenen hedeflerin desteklendi\u011finden emin olma imkan\u0131 sunar. Ayn\u0131 zamanda KPI\u2019lar arac\u0131l\u0131\u011f\u0131yla \u015firketler, risk fakt\u00f6rlerinden finansal g\u00f6stergelere kadar kurulu\u015flar\u0131n\u0131n sa\u011fl\u0131\u011f\u0131 hakk\u0131nda kritik bir bak\u0131\u015f a\u00e7\u0131s\u0131 kazan\u0131r. <\/p>\n\n\n\n

M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmek \u0130\u00e7in Hangi KPI\u2019lar Takip Edilmeli?<\/strong><\/h2>\n\n\n\n

\u015eirketler i\u00e7in kusursuz bir m\u00fc\u015fteri deneyimi pek \u00e7ok a\u00e7\u0131dan b\u00fcy\u00fck bir \u00f6nem ta\u015f\u0131r. \u00d6rne\u011fin; Forbes\u2019in yay\u0131nlam\u0131\u015f oldu\u011fu verilere<\/a> g\u00f6re m\u00fc\u015fteri deneyimini geli\u015ftirmeye odaklanan i\u015fletmelerin gelirlerinde %80’lik bir art\u0131\u015f<\/strong> g\u00f6zlemleniyor. M\u00fc\u015fteri deneyimini en iyi haline getirebilmek i\u00e7in izlenecek y\u00f6ntemlerden biri KPI\u2019lardan faydalanmakt\u0131r. Takibi yap\u0131lacak KPI\u2019lar kullan\u0131laca\u011f\u0131 departmana, amaca veya duruma g\u00f6re de\u011fi\u015fkenlik g\u00f6sterdi\u011finden sa\u011fl\u0131kl\u0131 geri bildirimler alabilmek i\u00e7in en uygun KPI\u2019lar\u0131n se\u00e7ilmesi gerekir. M\u00fc\u015fteri deneyimini iyile\u015ftirebilmek i\u00e7in faydalan\u0131lacak KPI’lar ise \u015funlard\u0131r:<\/p>\n\n\n\n

1) Net Tavsiye Skoru (NPS)<\/strong><\/h3>\n\n\n\n

Net Promoter Score (NPS), m\u00fc\u015fterilerin deneyimlerinden kaynakl\u0131 sadakati dolayl\u0131 olarak da m\u00fc\u015fterilerin memnuniyetini \u00f6l\u00e7meye yarayan bir g\u00f6stergedir. Net tavsiye skoru sorulan \u201cBizi bir arkada\u015f\u0131n\u0131z veya i\u015f partnerinize tavsiye etme ihtimaliniz nedir?\u201d sorusuna verilen cevaplar \u00fczerinden hesaplan\u0131r. Bu soruda puanlama \u00e7o\u011funlukla 1-10 skalas\u0131 ile yap\u0131l\u0131r. Soruyu 0-6 puan ile cevaplayan ki\u015filer \u2018cayd\u0131r\u0131c\u0131\u2019, 9-10 ile cevaplayanlar \u2018te\u015fvik edici\u2019 olarak adland\u0131r\u0131l\u0131r. NPS de\u011feri de te\u015fvik edicilerin y\u00fczdesinden cayd\u0131r\u0131c\u0131lar\u0131n y\u00fczdesi \u00e7\u0131kar\u0131larak elde edilir.<\/p>\n\n\n\n

2) M\u00fc\u015fteri Kay\u0131p Oran\u0131 <\/strong><\/h3>\n\n\n\n
\"KPI\"<\/figure><\/div>\n\n\n\n

M\u00fc\u015fteri kay\u0131p oran\u0131, belirli bir zaman diliminde \u015firket ile etkile\u015fimini sonland\u0131ran m\u00fc\u015fterilerin say\u0131s\u0131n\u0131 g\u00f6sterir. M\u00fc\u015fteriler i\u015fletmeler ile ya\u015fad\u0131klar\u0131 deneyimlerden memnun kalmayarak bu etkile\u015fime son vermi\u015f olabilir. M\u00fc\u015fteri deneyiminin iyile\u015ftirilmesindeki \u00f6ncelikli ad\u0131mlardan biri bu KPI\u2019\u0131n takip edilmesi ve m\u00fc\u015fteri kay\u0131p oranlar\u0131n\u0131n minimize edilmesidir. D\u00fc\u015f\u00fck kay\u0131p oranlar\u0131, \u015firketlerin hizmet seviyesindeki memnuniyeti ve dolay\u0131s\u0131yla \u00fcst\u00fcn bir m\u00fc\u015fteri deneyimi ve m\u00fc\u015fteri sadakatini ortaya \u00e7\u0131kar\u0131r.<\/p>\n\n\n\n

3) M\u00fc\u015fteri Memnuniyeti (CSAT)<\/strong><\/h3>\n\n\n\n

Customer Satisfaction (CSAT), T\u00fcrk\u00e7esi ile \u201cm\u00fc\u015fteri memnuniyeti\u201d m\u00fc\u015fterilerin ya\u015fad\u0131klar\u0131 deneyimin m\u00fc\u015fteride yaratt\u0131\u011f\u0131 memnuniyeti \u00f6l\u00e7me amac\u0131yla kullan\u0131lan en pop\u00fcler KPI\u2019lardan biridir. Deneyime ba\u011fl\u0131 bir KPI oldu\u011fundan al\u0131nan destek sonucunda m\u00fc\u015fterilerin, \u2018Size sa\u011flanan destekten memnuniyetinizi nas\u0131l de\u011ferlendirirsiniz?\u2019 gibi sorular\u0131 1\u2019den 5\u2019e kadar puanlamas\u0131 beklenir. M\u00fc\u015fteri memnuniyeti, bu sorulara 4 veya 5 puan veren m\u00fc\u015fteri say\u0131s\u0131n\u0131n toplam cevap say\u0131s\u0131na oran\u0131 ile hesaplan\u0131r. <\/p>\n\n\n\n

4) Ortalama \u00c7\u00f6z\u00fcm S\u00fcresi<\/strong><\/h3>\n\n\n\n

M\u00fc\u015fterilere etkili bir deneyim sunulurken destek s\u00fcrecinde kullan\u0131lan ortalama s\u00fcre de \u00f6nemli KPI\u2019lar aras\u0131ndad\u0131r. T\u00fcketiciler her zaman yard\u0131m taleplerinde k\u0131sa s\u00fcrede yan\u0131t bekledi\u011finden sa\u011flanacak deste\u011fin en k\u0131sa s\u00fcrede ve en etkili \u015fekilde t\u00fcketiciye ula\u015fmas\u0131 gerekir. \u00d6yle ki yap\u0131lan ara\u015ft\u0131rmalarda<\/a> m\u00fc\u015fterilerin %90\u2019\u0131,<\/strong> etkili bir m\u00fc\u015fteri deste\u011fi i\u00e7in 10 dakikadan k\u0131sa bir s\u00fcrede d\u00f6n\u00fc\u015f almay\u0131 beklediklerini belirtiyor. Ortalama \u00e7\u00f6z\u00fcm s\u00fcresi, t\u00fcm destek talebi \u00e7\u00f6z\u00fcm s\u00fcrelerinin toplam\u0131n\u0131n vakas\u0131 say\u0131s\u0131n\u0131n tamam\u0131na b\u00f6l\u00fcnmesiyle bulunur. M\u00fc\u015fteri deneyiminin en iyi hale getirilmesi i\u00e7in ortalama \u00e7\u00f6z\u00fcm s\u00fcrelerinin m\u00fcmk\u00fcn olan en k\u0131sa s\u00fcreye indirilmesi gerekir.<\/p>\n\n\n\n

5) M\u00fc\u015fteri Ya\u015fam Boyu De\u011feri<\/strong><\/h3>\n\n\n\n
\"KPI\"<\/figure><\/div>\n\n\n\n

M\u00fc\u015fteri ya\u015fam boyu de\u011feri (CLV), tek bir m\u00fc\u015fterinin m\u00fc\u015fteri olarak kald\u0131\u011f\u0131 s\u00fcre boyunca bir i\u015fletme i\u00e7in yarataca\u011f\u0131 tahmini gelirdir. Mevcut m\u00fc\u015fterileri elde tutmak yenilerini bulmaya oranla hem daha ucuz hem de daha karl\u0131 oldu\u011fundan bu m\u00fc\u015fterilerin deneyimlerine de\u011fer katmak olduk\u00e7a \u00f6nemlidir. CLV de\u011ferlerindeki art\u0131\u015f bir m\u00fc\u015fterinin marka ile olan deneyiminden memnun oldu\u011fu ve markaya ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n artt\u0131\u011f\u0131 anlam\u0131na gelir. Dolay\u0131s\u0131yla m\u00fc\u015fteri memnuniyetini iyile\u015ftirmek i\u00e7in m\u00fc\u015fteri ya\u015fam boyu de\u011feri mutlaka takip edilmelidir.<\/p>\n\n\n\n

6) D\u00f6n\u00fc\u015f\u00fcm Oran\u0131<\/strong><\/h3>\n\n\n\n

M\u00fc\u015fteri deneyimi, sat\u0131n alma s\u00fcreci i\u00e7in kritik \u00f6neme sahiptir. Al\u0131c\u0131 yolculu\u011fundaki deneyimi optimize etmek, her temas noktas\u0131nda d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 art\u0131rmaya yard\u0131mc\u0131 olur. Artan d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, potansiyel m\u00fc\u015fterilerin m\u00fc\u015fteri deneyiminden memnun oldu\u011fu ve sat\u0131\u015f hunisi<\/a> boyunca hareket etti\u011fi anlam\u0131na gelir.<\/p>\n\n\n\n

Kusursuz M\u00fc\u015fteri Deneyiminin Adresi: Infoset<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fteri deneyiminin geli\u015ftirilmesi i\u00e7in bu s\u00fcrecin \u00e7e\u015fitli KPI\u2019lar ile denetlenmesi gerekir. Bunun i\u00e7in de \u00f6ncelikle ilgili KPI\u2019lar titizlikle se\u00e7ilmelidir. T\u00fcm bu s\u00fcre\u00e7ler \u015firketler i\u00e7in zaman zaman komplike ve takibi zor bir hal alabilir. Bu noktada Infoset ile bu zorlay\u0131c\u0131 s\u00fcreci otomatize ederek zamandan ve maliyetten tasarruf sa\u011flayabilirsiniz. Infoset ak\u0131ll\u0131 raporlama \u00f6zelli\u011fi ile destek ekiplerinizin performanslar\u0131n\u0131 anl\u0131k olarak izlemenizi sa\u011flarken, ayn\u0131 zamanda ekiplerinizin hangi alanlarda geli\u015fme g\u00f6sterebilece\u011fini de sunar. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset’i hemen bug\u00fcn kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131m\u0131zda sizlere m\u00fc\u015fteri deneyimini iyile\u015ftirmek i\u00e7in kullan\u0131lan KPI\u2019lardan bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":1536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[1048,483],"yoast_head":"\nM\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmek i\u00e7in 6 \u00d6nemli KPI - Infoset<\/title>\n<meta name=\"description\" content=\"KPI nedir? M\u00fc\u015fteri deneyimini iyile\u015ftirmede kullan\u0131lan KPI\u2019lar nelerdir? Hangi KPI\u2019lar m\u00fc\u015fteri memnuniyetinin art\u0131r\u0131lmas\u0131nda \u00f6nemlidir?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmek i\u00e7in 6 \u00d6nemli KPI - Infoset\" \/>\n<meta property=\"og:description\" content=\"KPI nedir? M\u00fc\u015fteri deneyimini iyile\u015ftirmede kullan\u0131lan KPI\u2019lar nelerdir? Hangi KPI\u2019lar m\u00fc\u015fteri memnuniyetinin art\u0131r\u0131lmas\u0131nda \u00f6nemlidir?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/\" \/>\n<meta property=\"og:site_name\" content=\"Infoset\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/infosetapp\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-19T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-04T07:25:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@infosetapp\" \/>\n<meta name=\"twitter:site\" content=\"@infosetapp\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Infoset\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/infoset.app\/blog\/#organization\",\"name\":\"Infoset\",\"url\":\"https:\/\/infoset.app\/blog\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/infosetapp\",\"https:\/\/www.instagram.com\/infosetapp\/\",\"https:\/\/www.linkedin.com\/company\/infosetapp\",\"https:\/\/twitter.com\/infosetapp\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/infoset.app\/blog\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/logo@2x-1.png\",\"contentUrl\":\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/logo@2x-1.png\",\"width\":600,\"height\":600,\"caption\":\"Infoset\"},\"image\":{\"@id\":\"https:\/\/infoset.app\/blog\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/infoset.app\/blog\/#website\",\"url\":\"https:\/\/infoset.app\/blog\/\",\"name\":\"Infoset\",\"description\":\"Blog\",\"publisher\":{\"@id\":\"https:\/\/infoset.app\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/infoset.app\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg\",\"contentUrl\":\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg\",\"width\":2560,\"height\":1536,\"caption\":\"KPI\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#webpage\",\"url\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/\",\"name\":\"M\\u00fc\\u015fteri Deneyimini \\u0130yile\\u015ftirmek i\\u00e7in 6 \\u00d6nemli KPI - Infoset\",\"isPartOf\":{\"@id\":\"https:\/\/infoset.app\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#primaryimage\"},\"datePublished\":\"2022-04-19T16:00:00+00:00\",\"dateModified\":\"2022-04-04T07:25:28+00:00\",\"description\":\"KPI nedir? M\\u00fc\\u015fteri deneyimini iyile\\u015ftirmede kullan\\u0131lan KPI\\u2019lar nelerdir? Hangi KPI\\u2019lar m\\u00fc\\u015fteri memnuniyetinin art\\u0131r\\u0131lmas\\u0131nda \\u00f6nemlidir?\",\"breadcrumb\":{\"@id\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/infoset.app\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/infoset.app\/blog\/\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"M\\u00fc\\u015fteri Destek\",\"item\":\"https:\/\/infoset.app\/blog\/tr\/category\/musteri-destek\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"M\\u00fc\\u015fteri Deneyimini \\u0130yile\\u015ftirmek i\\u00e7in 6 \\u00d6nemli KPI\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#webpage\"},\"author\":{\"@id\":\"https:\/\/infoset.app\/blog\/#\/schema\/person\/2e1d0a52a503cf6a8c84a4012eddc733\"},\"headline\":\"M\\u00fc\\u015fteri Deneyimini \\u0130yile\\u015ftirmek i\\u00e7in 6 \\u00d6nemli KPI\",\"datePublished\":\"2022-04-19T16:00:00+00:00\",\"dateModified\":\"2022-04-04T07:25:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#webpage\"},\"wordCount\":1040,\"publisher\":{\"@id\":\"https:\/\/infoset.app\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg\",\"keywords\":[\"KPI\",\"M\\u00fc\\u015fteri Deneyimi\"],\"articleSection\":[\"M\\u00fc\\u015fteri Destek\"],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/infoset.app\/blog\/#\/schema\/person\/2e1d0a52a503cf6a8c84a4012eddc733\",\"name\":\"Infoset\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/infoset.app\/blog\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/01edb4cfd37559e0fb71e2e11e0fe9a0?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/01edb4cfd37559e0fb71e2e11e0fe9a0?s=96&d=mm&r=g\",\"caption\":\"Infoset\"},\"url\":\"https:\/\/infoset.app\/blog\/author\/infoseteditor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmek i\u00e7in 6 \u00d6nemli KPI - Infoset","description":"KPI nedir? M\u00fc\u015fteri deneyimini iyile\u015ftirmede kullan\u0131lan KPI\u2019lar nelerdir? Hangi KPI\u2019lar m\u00fc\u015fteri memnuniyetinin art\u0131r\u0131lmas\u0131nda \u00f6nemlidir?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/","og_locale":"en_US","og_type":"article","og_title":"M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmek i\u00e7in 6 \u00d6nemli KPI - Infoset","og_description":"KPI nedir? M\u00fc\u015fteri deneyimini iyile\u015ftirmede kullan\u0131lan KPI\u2019lar nelerdir? Hangi KPI\u2019lar m\u00fc\u015fteri memnuniyetinin art\u0131r\u0131lmas\u0131nda \u00f6nemlidir?","og_url":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/","og_site_name":"Infoset","article_publisher":"https:\/\/www.facebook.com\/infosetapp","article_published_time":"2022-04-19T16:00:00+00:00","article_modified_time":"2022-04-04T07:25:28+00:00","og_image":[{"width":2560,"height":1536,"url":"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg","path":"C:\\INFOSET\\WWW\\infoset.app\\blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg","size":"full","id":1536,"alt":"KPI","pixels":3932160,"type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@infosetapp","twitter_site":"@infosetapp","twitter_misc":{"Written by":"Infoset","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/infoset.app\/blog\/#organization","name":"Infoset","url":"https:\/\/infoset.app\/blog\/","sameAs":["https:\/\/www.facebook.com\/infosetapp","https:\/\/www.instagram.com\/infosetapp\/","https:\/\/www.linkedin.com\/company\/infosetapp","https:\/\/twitter.com\/infosetapp"],"logo":{"@type":"ImageObject","@id":"https:\/\/infoset.app\/blog\/#logo","inLanguage":"en-US","url":"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/logo@2x-1.png","contentUrl":"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/logo@2x-1.png","width":600,"height":600,"caption":"Infoset"},"image":{"@id":"https:\/\/infoset.app\/blog\/#logo"}},{"@type":"WebSite","@id":"https:\/\/infoset.app\/blog\/#website","url":"https:\/\/infoset.app\/blog\/","name":"Infoset","description":"Blog","publisher":{"@id":"https:\/\/infoset.app\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/infoset.app\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#primaryimage","inLanguage":"en-US","url":"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg","contentUrl":"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg","width":2560,"height":1536,"caption":"KPI"},{"@type":"WebPage","@id":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#webpage","url":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/","name":"M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmek i\u00e7in 6 \u00d6nemli KPI - Infoset","isPartOf":{"@id":"https:\/\/infoset.app\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#primaryimage"},"datePublished":"2022-04-19T16:00:00+00:00","dateModified":"2022-04-04T07:25:28+00:00","description":"KPI nedir? M\u00fc\u015fteri deneyimini iyile\u015ftirmede kullan\u0131lan KPI\u2019lar nelerdir? Hangi KPI\u2019lar m\u00fc\u015fteri memnuniyetinin art\u0131r\u0131lmas\u0131nda \u00f6nemlidir?","breadcrumb":{"@id":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/infoset.app\/"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/infoset.app\/blog\/\/"},{"@type":"ListItem","position":3,"name":"M\u00fc\u015fteri Destek","item":"https:\/\/infoset.app\/blog\/tr\/category\/musteri-destek\/"},{"@type":"ListItem","position":4,"name":"M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmek i\u00e7in 6 \u00d6nemli KPI"}]},{"@type":"Article","@id":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#article","isPartOf":{"@id":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#webpage"},"author":{"@id":"https:\/\/infoset.app\/blog\/#\/schema\/person\/2e1d0a52a503cf6a8c84a4012eddc733"},"headline":"M\u00fc\u015fteri Deneyimini \u0130yile\u015ftirmek i\u00e7in 6 \u00d6nemli KPI","datePublished":"2022-04-19T16:00:00+00:00","dateModified":"2022-04-04T07:25:28+00:00","mainEntityOfPage":{"@id":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#webpage"},"wordCount":1040,"publisher":{"@id":"https:\/\/infoset.app\/blog\/#organization"},"image":{"@id":"https:\/\/infoset.app\/blog\/tr\/musteri-deneyimini-iyilestirmek-icin-6-onemli-kpi\/#primaryimage"},"thumbnailUrl":"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg","keywords":["KPI","M\u00fc\u015fteri Deneyimi"],"articleSection":["M\u00fc\u015fteri Destek"],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/infoset.app\/blog\/#\/schema\/person\/2e1d0a52a503cf6a8c84a4012eddc733","name":"Infoset","image":{"@type":"ImageObject","@id":"https:\/\/infoset.app\/blog\/#personlogo","inLanguage":"en-US","url":"https:\/\/secure.gravatar.com\/avatar\/01edb4cfd37559e0fb71e2e11e0fe9a0?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/01edb4cfd37559e0fb71e2e11e0fe9a0?s=96&d=mm&r=g","caption":"Infoset"},"url":"https:\/\/infoset.app\/blog\/author\/infoseteditor\/"}]}},"jetpack_featured_media_url":"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/6-important-KPIs-to-improve-customer-experience-scaled.jpg","_links":{"self":[{"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/posts\/1547"}],"collection":[{"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/comments?post=1547"}],"version-history":[{"count":3,"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/posts\/1547\/revisions"}],"predecessor-version":[{"id":1574,"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/posts\/1547\/revisions\/1574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/media\/1536"}],"wp:attachment":[{"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/media?parent=1547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/categories?post=1547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infoset.app\/blog\/wp-json\/wp\/v2\/tags?post=1547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}