{"id":1465,"date":"2022-04-05T19:00:00","date_gmt":"2022-04-05T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=1465"},"modified":"2022-04-04T10:31:48","modified_gmt":"2022-04-04T07:31:48","slug":"crm-sistemlerinizi-nasil-ozellestirirsiniz","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/crm-sistemlerinizi-nasil-ozellestirirsiniz\/","title":{"rendered":"CRM Sistemlerinizi Nas\u0131l \u00d6zelle\u015ftirirsiniz?"},"content":{"rendered":"\n

M\u00fc\u015fteri memnuniyetini \u00f6ncelikleri aras\u0131na alan \u015firketler i\u00e7in CRM sistemleri vazge\u00e7ilmez ara\u00e7lardan biridir. CRM sistemlerini en verimli \u015fekilde kullanmay\u0131 sa\u011flayacak yollardan biri de bu sistemleri \u00f6zelle\u015ftirmektir. Peki, CRM sistemleri nas\u0131l \u00f6zelle\u015ftirilir ve bu sistemleri \u00f6zelle\u015ftirmenin \u00f6nemi nedir? <\/p>\n\n\n\n

CRM Sistemleri Neden \u00d6zelle\u015ftirilmelidir?<\/strong><\/h2>\n\n\n\n
\"CRM<\/figure><\/div>\n\n\n\n

Sat\u0131\u015ftan pazarlamaya bir\u00e7ok farkl\u0131 ekip taraf\u0131ndan kullan\u0131lan CRM sistemleri i\u00e7erdi\u011fi \u00e7e\u015fitli fonksiyonlar ile ekiplere zaman ve maliyet tasarrufu sa\u011flar. CSO Insights’\u0131n yapt\u0131\u011f\u0131 ara\u015ft\u0131rmalara<\/a> g\u00f6re, sat\u0131\u015f ekiplerinin %48’i <\/strong>operasyonlar\u0131n\u0131 iyile\u015ftirmek i\u00e7in yo\u011fun bir \u015fekilde CRM sistemlerini kullan\u0131yor. <\/p>\n\n\n\n

\u00c7e\u015fitli firmalardan farkl\u0131 \u00f6zelliklere sahip \u00e7ok say\u0131da farkl\u0131 CRM sistemi haz\u0131r olarak sat\u0131n al\u0131nabilir. Ancak bu sistemler ne kadar zengin fonksiyonlara sahip olsalar da \u015firketlerin operasyonlar\u0131yla kusursuz \u015fekilde uyumlanabilmeleri i\u00e7in \u00f6zelle\u015ftirilmeleri gerekir. Bir finans kurulu\u015funun kullanaca\u011f\u0131 CRM\u2019in fonksiyonlar\u0131 ile bir sa\u011fl\u0131k kurulu\u015funun kullanaca\u011f\u0131 fonksiyonlar\u0131n ayn\u0131 olmas\u0131 beklenemez. Bu sebeple kurulu\u015flar kendi ihtiya\u00e7lar\u0131 do\u011frultusunda CRM sistemlerini \u00f6zelle\u015ftirmelidirler. <\/p>\n\n\n\n

Econsultancy\u2019nin yay\u0131nlad\u0131\u011f\u0131 verilere<\/a> g\u00f6re, \u015firketlerin %94’\u00fc<\/strong> \u00f6zelle\u015ftirmeyi i\u015f ba\u015far\u0131s\u0131n\u0131n itici g\u00fcc\u00fc olarak g\u00f6r\u00fcyor. Ancak CRM’de \u00f6zelle\u015ftirmenin faydalar\u0131n\u0131n fark\u0131nda olsalar bile, bu \u015firketlerin %72’si,<\/strong> CRM \u00f6zelle\u015ftirmesini nas\u0131l ger\u00e7ekle\u015ftireceklerini anlamad\u0131klar\u0131n\u0131 belirtiyor. CRM sistemlerindeki \u00f6zelle\u015ftirmeyi engelleyen en yayg\u0131n problemler teknolojik yetersizlikler ve verilerin aksiyona d\u00f6n\u00fc\u015ft\u00fcr\u00fclememesidir.<\/p>\n\n\n\n

CRM Sistemleri Nas\u0131l \u00d6zelle\u015ftirilir?<\/strong><\/h2>\n\n\n\n

CRM sistemlerinin \u00f6zelle\u015ftirilmesi \u015firket<\/a> operasyonlar\u0131n\u0131n optimizasyonu i\u00e7in b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Ancak, bu i\u015flem baz\u0131 i\u015fletmeler i\u00e7in kafa kar\u0131\u015ft\u0131r\u0131c\u0131 bir s\u00fcre\u00e7 haline gelebilir. \u00d6zelle\u015ftirilmi\u015f bir CRM sistemine ula\u015fmak i\u00e7in izlenebilecek ad\u0131mlar \u015f\u00f6yledir:<\/p>\n\n\n\n

1) \u015eirketinize En Uygun CRM\u2019i Se\u00e7in<\/strong><\/h3>\n\n\n\n
\"CRM<\/figure><\/div>\n\n\n\n

\u00d6zelle\u015ftirme s\u00fcrecine ba\u015flamadan ilk \u00f6nce at\u0131lmas\u0131 gereken ad\u0131m i\u015fletmeniz i\u00e7in en uygun CRM sistemini se\u00e7mektir. Se\u00e7ilen sistem b\u00fct\u00e7enize ve ama\u00e7lar\u0131n\u0131za uygun olmal\u0131 ve m\u00fcmk\u00fcn mertebe \u015firket operasyonlar\u0131n\u0131zla uyum g\u00f6stermelidir. Ayn\u0131 zamanda se\u00e7ilecek CRM sistemi ihtiya\u00e7lara ba\u011fl\u0131 olarak sonradan yap\u0131lacak \u00f6zelle\u015ftirmeler i\u00e7in esnek bir yap\u0131da olmal\u0131d\u0131r. \u015eirketiniz i\u00e7in en uygun CRM\u2019i se\u00e7erken sistemleri \u00e7ok iyi tan\u0131mal\u0131, yaz\u0131l\u0131m \u00f6zelliklerini incelemeli ve uygunlu\u011funu test etmek i\u00e7in bir deneme s\u00fcresi talep etmelisiniz.<\/p>\n\n\n\n

2) \u0130htiya\u00e7lar\u0131n\u0131z\u0131 Analiz Edin<\/strong><\/h3>\n\n\n\n

\u015eirketiniz i\u00e7in uygun yap\u0131da bir CRM sistemi belirledikten sonraki ad\u0131m bu sistemin \u00f6zelle\u015ftirilmesidir. Bunun i\u00e7in \u015firket genelinde ve departmanlar \u00f6zelinde ihtiya\u00e7 duyulan fonksiyonlar belirlenmelidir. \u00d6yle ki operasyonlarda gerekli fonksiyonlar \u015firketten \u015firkete de\u011fi\u015febildi\u011fi gibi ayn\u0131 \u015firketin departmanlar\u0131 aras\u0131nda da de\u011fi\u015fiklik g\u00f6sterebilir. \u00d6rne\u011fin; \u015firketin \u00e7a\u011fr\u0131 merkezi i\u00e7in CRM kart\u0131nda g\u00f6rd\u00fc\u011f\u00fc telefon bilgisi \u00f6nemliyken, finans departman\u0131 i\u00e7in farkl\u0131 bir alan \u00f6n plana \u00e7\u0131kabilir. Bu sebeple, CRM sistemlerinde sa\u011fl\u0131kl\u0131 bir \u00f6zelle\u015ftirmenin ger\u00e7ekle\u015ftirebilmesi i\u00e7in ihtiya\u00e7 analizinin do\u011fru bir \u015fekilde y\u00fcr\u00fct\u00fclmesi gerekir.<\/p>\n\n\n\n

3) Verileri Aksiyona D\u00f6n\u00fc\u015ft\u00fcr\u00fcn<\/strong><\/h3>\n\n\n\n
\"CRM<\/figure><\/div>\n\n\n\n

Gerekli t\u00fcm ara\u015ft\u0131rmalar yap\u0131l\u0131p verilerin analizi sa\u011fland\u0131ktan sonraki son ad\u0131m, toplanan bu verilerin aksiyona d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi ve ger\u00e7ek hayatta kar\u015f\u0131l\u0131k bulmas\u0131d\u0131r. \u0130\u015fletmenin genelinde ve departmanlar\u0131 \u00f6zelinde listelenen ihtiya\u00e7lar tamamen ki\u015fiselle\u015ftirilebilir durumda olan CRM panolar\u0131na uygulan\u0131r. Kodlama bilgisi gerektirmeyen sistemler kullan\u0131ld\u0131\u011f\u0131nda bu i\u015flem uzmanlar taraf\u0131ndan kolayl\u0131kla halledilebilir.<\/p>\n\n\n\n

CRM Sistemlerini \u00d6zelle\u015ftirmenin Kolay Adresi: Infoset<\/strong><\/h2>\n\n\n\n

\u015eirketlerin kendilerine uygun CRM sistemlerini se\u00e7meleri ve bu sistemleri \u00f6zelle\u015ftirebilmeleri i\u00e7in bu s\u00fcrece uzun zaman ve belirli b\u00fct\u00e7eler ay\u0131rmalar\u0131 gerekir. T\u00fcm bu s\u00fcre\u00e7 \u015firketler i\u00e7in zaman zaman komplike ve takibi zor bir hal alabilir. Bu noktada Infoset ile \u00f6zelle\u015ftirme s\u00fcre\u00e7lerinizi otomatize ederek zamandan ve maliyetten tasarruf sa\u011flayabilirsiniz. Infoset i\u015fletmenizin ihtiya\u00e7lar\u0131n\u0131 en iyi \u015fekilde analiz ederek size en uygun CRM sistemleriyle \u00e7al\u0131\u015fman\u0131z\u0131 sa\u011flar. Ayn\u0131 zamanda sundu\u011fu ak\u0131ll\u0131 raporlama \u00f6zelli\u011fi ile destek ekiplerinizin performanslar\u0131n\u0131 anl\u0131k olarak izleyebilir ve ekiplerinizin hangi alanlarda geli\u015fme g\u00f6sterebilece\u011fini kolayl\u0131kla tespit edebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset’i hemen bug\u00fcn kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Bu yaz\u0131m\u0131zda CRM sistemlerini nas\u0131l \u00f6zelle\u015ftirebilece\u011finizden bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":1452,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[385],"tags":[1014,483],"yoast_head":"\nCRM Sistemlerinizi Nas\u0131l \u00d6zelle\u015ftirirsiniz? - Infoset<\/title>\n<meta name=\"description\" content=\"CRM sistemlerini \u00f6zelle\u015ftirmenin yollar\u0131 nelerdir? 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