{"id":1302,"date":"2022-03-08T19:00:00","date_gmt":"2022-03-08T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=1302"},"modified":"2022-03-08T14:12:55","modified_gmt":"2022-03-08T11:12:55","slug":"omnichannel-pazarlamasi-icin-4-taktik","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/omnichannel-pazarlamasi-icin-4-taktik\/","title":{"rendered":"Omnichannel Pazarlamas\u0131 i\u00e7in 4 Taktik"},"content":{"rendered":"\n<p>Kusursuz, h\u0131zl\u0131 ve g\u00fcvenilir bir sat\u0131n alma deneyimi ger\u00e7ekle\u015ftirebilmek t\u00fcketiciler i\u00e7in olduk\u00e7a \u00f6nemlidir. Pazarlamada ve e-Ticaret alan\u0131nda \u00f6nemli bir terim haline gelen omnichannel pazarlama stratejileri ise son y\u0131llarda bir\u00e7ok i\u015fletme taraf\u0131ndan kullan\u0131l\u0131yor. Peki, omnichannel pazarlama nedir? Ba\u015far\u0131l\u0131 bir omnichannel pazarlamas\u0131 i\u00e7in hangi taktiklerden yararlan\u0131labilir?<\/p>\n\n\n\n<h2><strong>Omnichannel Pazarlamas\u0131 Hakk\u0131nda<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-3-1024x768.jpg\" alt=\"omnichannel pazarlamas\u0131\" class=\"wp-image-1298\" width=\"540\" height=\"404\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-3-1024x768.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-3-300x225.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-3-1536x1152.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-3.jpg 1600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-3-300x225@2x.jpg 600w\" sizes=\"(max-width: 540px) 100vw, 540px\" \/><\/figure><\/div>\n\n\n\n<p>Omnichannel pazarlama, m\u00fc\u015fterilerinize daha kusursuz bir al\u0131\u015fveri\u015f deneyimi ya\u015fatabilmek i\u00e7in t\u00fcm kanallar\u0131n pazarlama stratejisinde kullan\u0131lmas\u0131d\u0131r. Bu sayede, markan\u0131z\u0131n fiziksel ve online ma\u011fazas\u0131n\u0131 b\u00fct\u00fcnc\u00fcl bir \u015fekilde ele alarak t\u00fcm kanallar\u0131n paralel ilerlemesini sa\u011flayabilirsiniz. M\u00fc\u015fteriye ula\u015fabilece\u011finiz her yerden hizmet vermenize ve m\u00fc\u015fteri deneyimini en \u00fcst noktaya ta\u015f\u0131man\u0131za yard\u0131mc\u0131 olur. Omnichannel pazarlama, fiziksel ma\u011fazan\u0131z\u0131n yan\u0131nda e-ticaret sitesi, sosyal medya hesaplar\u0131, mobil uygulamalar ve e-posta gibi kanallar\u0131 da dahil edebilece\u011finiz bir model sunar.&nbsp;<\/p>\n\n\n\n<p>Omnichannel pazarlama ile m\u00fc\u015fterilerin her kanalda ayn\u0131 deneyimi ya\u015famas\u0131 ve sat\u0131n alma s\u00fcrecini sorunsuz ge\u00e7irmesi ama\u00e7lan\u0131r. Think With Google taraf\u0131ndan toplanan <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/meeting-shoppers-needs-omnichannel-drives-instore\/\" target=\"_blank\" rel=\"noreferrer noopener\">veriler<\/a>, omnichannel pazarlama stratejilerinin <strong>m\u00fc\u015fterilerin ma\u011faza ziyaretlerinin yakla\u015f\u0131k %80&#8217;inin<\/strong> olu\u015fturulmas\u0131na yard\u0131mc\u0131 oldu\u011funu g\u00f6sterdi. Ayr\u0131ca, <strong>m\u00fc\u015fterilerin %74&#8217;\u00fcn\u00fcn <\/strong>fiziksel bir ma\u011fazay\u0131 ziyaret etmeden \u00f6nce \u00e7evrimi\u00e7i ara\u015ft\u0131rma yapt\u0131\u011f\u0131n\u0131 belirledi.&nbsp;<\/p>\n\n\n\n<p>D\u00fcnyaca \u00fcnl\u00fc markalardan Nike ve Adidas bu pazarlama stratejisini ba\u015far\u0131yla uygulayan markalardan biridir. <a href=\"https:\/\/infoset.app\/blog\/tr\/canli-destek-sisteminin-e-ticaret-siteleri-faydasi\/\" target=\"_blank\" rel=\"noreferrer noopener\">E-Ticaret<\/a> a\u011f\u0131n\u0131n geni\u015flemesine de katk\u0131 sa\u011flayan omnichannel pazarlama ile hem fiziki hem de online ma\u011fazan\u0131zda ayn\u0131 f\u0131rsatlar\u0131 sunarak daha fazla m\u00fc\u015fteriye ula\u015fabilir, \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rabilir ve stoklar\u0131n\u0131z\u0131 kolayca azaltabilirsiniz.<\/p>\n\n\n\n<h2><strong>Omnichannel Pazarlamas\u0131 Nas\u0131l Yap\u0131l\u0131r?&nbsp;<\/strong><\/h2>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir omnichannel pazarlama stratejisi uygulamak i\u00e7in g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken baz\u0131 taktikler mevcuttur. Bunlar 4 maddede \u015fu \u015fekilde \u00f6zetlenebilir;<\/p>\n\n\n\n<h3><strong>1) M\u00fc\u015fterilerinizi Anlamaya \u00c7al\u0131\u015f\u0131n&nbsp;<\/strong><\/h3>\n\n\n\n<p>M\u00fc\u015fterilerinizin deneyimlerinin her kanalda kusursuz bir \u015fekilde sonu\u00e7land\u0131\u011f\u0131ndan ve herhangi bir engelle kar\u015f\u0131la\u015fmad\u0131klar\u0131ndan emin olman\u0131z gerekir. \u00dcr\u00fcnlerinizin ara\u015ft\u0131r\u0131lma ve sat\u0131n al\u0131nma s\u00fcre\u00e7lerinin m\u00fc\u015fteriyi memnun etmesi \u00f6nemlidir. <a href=\"https:\/\/www.bazaarvoice.com\/resources\/pandemics-and-presents-a-look-at-how-consumers-plan-to-shop-for-the-holidays-in-2020\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ara\u015ft\u0131rmalara g\u00f6re<\/a>, k\u00fcresel olarak t\u00fcketicilerin <strong>%49\u2019u<\/strong> pandemi \u00f6ncesine g\u00f6re daha fazla online al\u0131\u015fveri\u015f yap\u0131yor. Bu noktada, kendi e-ticaret sitenizde sat\u0131n alma denemesi yap\u0131p bir problemle kar\u015f\u0131la\u015f\u0131l\u0131p kar\u015f\u0131la\u015f\u0131lmad\u0131\u011f\u0131n\u0131 test etmelisiniz. M\u00fc\u015fterilerinizin sat\u0131n alma deneyiminin ne derece iyi oldu\u011funu anlamaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.&nbsp;<\/p>\n\n\n\n<h3><strong>2) Veri Toplay\u0131n<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1024x683.jpg\" alt=\"omnichannel pazarlamas\u0131\" class=\"wp-image-1292\" width=\"503\" height=\"335\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1024x683.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-300x200.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1536x1024.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-270x180.jpg 270w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-770x515.jpg 770w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-370x245.jpg 370w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1024x683@2x.jpg 2048w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-300x200@2x.jpg 600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-270x180@2x.jpg 540w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-770x515@2x.jpg 1540w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-370x245@2x.jpg 740w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/figure><\/div>\n\n\n\n<p>Fiziksel ve online ma\u011fazan\u0131zdaki kullan\u0131c\u0131 hareketleriyle ilgili verileri toplaman\u0131z, markan\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7erken size yard\u0131mc\u0131 olacakt\u0131r. Bu veriler \u0131\u015f\u0131\u011f\u0131nda \u00f6zel indirimler ve kampanyalar sunarak ki\u015fiselle\u015ftirilmi\u015f pazarlama imkanlar\u0131yla uzun vadeli m\u00fc\u015fteri kazan\u0131m\u0131 sa\u011flayabilirsiniz. Elde etti\u011finiz verilerden yararlanarak m\u00fc\u015fterilerinizi sat\u0131n almaya te\u015fvik edecek farkl\u0131 stratejiler geli\u015ftirebilirsiniz.<\/p>\n\n\n\n<h3><strong>3) M\u00fc\u015fteri Odakl\u0131 Bir Yakla\u015f\u0131m Sergileyin<\/strong><\/h3>\n\n\n\n<p>Sundu\u011funuz hizmeti veya \u00fcr\u00fcnleri sat\u0131n alan kitleyle etkili bir ileti\u015fim kurarak onlar\u0131n sat\u0131n alma deneyimlerini daha \u00fcst seviyeye \u00e7\u0131karabilirsiniz. M\u00fc\u015fteri \u0130li\u015fkileri Y\u00f6netimi (CRM) ile m\u00fc\u015fterilerinizi do\u011fru \u015fekilde dinlemeniz ve ihtiya\u00e7lar\u0131na y\u00f6nelik cevaplar sunman\u0131z size olan ba\u011fl\u0131l\u0131klar\u0131n\u0131 art\u0131rmada olduk\u00e7a etkilidir. Bu sayede kazanc\u0131n\u0131z\u0131 art\u0131rman\u0131n yan\u0131nda rakiplerinizin de \u00f6n\u00fcne ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<h3><strong>4) Sat\u0131n Almaya Te\u015fvik Edin<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1-1024x683.jpg\" alt=\"omnichannel pazarlamas\u0131\" class=\"wp-image-1294\" width=\"560\" height=\"373\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1-1024x683.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1-300x200.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1-270x180.jpg 270w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1-370x245.jpg 370w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1.jpg 1500w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1-300x200@2x.jpg 600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1-270x180@2x.jpg 540w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/03\/4-great-strategies-for-omnichannel-marketing-1-370x245@2x.jpg 740w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/figure><\/div>\n\n\n\n<p>Bir\u00e7ok marka m\u00fc\u015fterilerinin online al\u0131\u015fveri\u015flerinde sepete ekledi\u011fi ancak hen\u00fcz sat\u0131n almad\u0131\u011f\u0131 \u00fcr\u00fcnlerin hat\u0131rlatmas\u0131n\u0131 yaparak pazarlama s\u00fcre\u00e7lerini iyile\u015ftiriyor. Yap\u0131lan bir <a href=\"https:\/\/www.omnisend.com\/blog\/omnichannel-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">ara\u015ft\u0131rmaya g\u00f6re,<\/a> omnichannel pazarlama stratejileri uygulayan markalar\u0131n m\u00fc\u015fteriyi elde tutma oranlar\u0131 bu stratejileri uygulamayanlara g\u00f6re <strong>%90<\/strong> daha fazla. Siz de bu stratejiden yararlanarak m\u00fc\u015fterilerilerinizin hareketlerini takip edebilir, onlar\u0131 sat\u0131n almaya y\u00f6nlendirebilirsiniz. Stratejik ve etkili bir dille haz\u0131rlayaca\u011f\u0131n\u0131z hat\u0131rlatma mailini kullan\u0131c\u0131lara g\u00f6ndererek onlar\u0131n memnuniyetini artt\u0131rken ayn\u0131 zamanda sat\u0131\u015flar\u0131n\u0131z\u0131 da art\u0131rabilirsiniz.<\/p>\n\n\n\n<h2><strong>\u0130leti\u015fim Kanallar\u0131n\u0131z\u0131 Y\u00f6netmenin Kolay Yolu: Infoset<\/strong><\/h2>\n\n\n\n<p>Kusursuz bir m\u00fc\u015fteri deneyimi i\u00e7in m\u00fc\u015fterilerle olan ileti\u015fim s\u00fcre\u00e7lerini farkl\u0131 kanallar \u00fczerinde y\u00fcr\u00fctebiliyor olmak gereklidir. Infoset ile t\u00fcm bu s\u00fcre\u00e7leri otomatize edebilir ve kolayca y\u00f6netebilirsiniz. Infoset\u2019in omnichannel m\u00fc\u015fteri servis sistemi ile t\u00fcm destek ve sat\u0131\u015f kanallar\u0131n\u0131z\u0131 tek bir platform \u00fczerinden y\u00f6netebilir, t\u00fcm s\u00fcre\u00e7lerinizi otomatize edebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset&#8217;i hemen bug\u00fcn <a href=\"https:\/\/infoset.app\/tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/infoset.app\/tr\/signup?utm_source=blog\" target=\"_blank\" rel=\"noopener\"><img width=\"1440\" height=\"520\" src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/blogCta_tr-1.png\" alt=\"\" class=\"wp-image-350\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131m\u0131zda sizlere omnichannel pazarlamas\u0131 i\u00e7in yararlanabilece\u011finiz taktiklerden bahsedece\u011fiz.<\/p>\n","protected":false},"author":2,"featured_media":1296,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[946,483,966,731],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Omnichannel Pazarlamas\u0131 i\u00e7in 4 Taktik - Infoset<\/title>\n<meta name=\"description\" content=\"Omnichannel pazarlama nedir? \u0130\u015fletmeler omnichannel pazarlama yaparken nelere dikkat etmelidir? 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