{"id":1156,"date":"2022-02-03T19:00:00","date_gmt":"2022-02-03T16:00:00","guid":{"rendered":"https:\/\/infoset.app\/blog\/?p=1156"},"modified":"2022-02-01T16:49:48","modified_gmt":"2022-02-01T13:49:48","slug":"4-maddede-satis-pazarlama-yontemleri","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/4-maddede-satis-pazarlama-yontemleri\/","title":{"rendered":"4 Madde ile Sat\u0131\u015f ve Pazarlama Y\u00f6ntemleri"},"content":{"rendered":"\n<p>Sat\u0131\u015f ve pazarlama, her \u00e7e\u015fit ve b\u00fcy\u00fckl\u00fckte \u015firket i\u00e7in kritik iki unsurdur. Bu iki olu\u015fumun uyum i\u00e7inde \u00e7al\u0131\u015fmas\u0131 sa\u011flan\u0131p ikisi i\u00e7in de etkili y\u00f6ntemler kullan\u0131lmad\u0131\u011f\u0131 durumlarda \u015firketlerde b\u00fcy\u00fcme g\u00f6zlemlenemez. Peki, sat\u0131\u015f ve pazarlamada kullan\u0131lan bu y\u00f6ntemler nelerdir? Nas\u0131l geli\u015ftirilebilir? <\/p>\n\n\n\n<h2><strong>Sat\u0131\u015f ve Pazarlama Y\u00f6ntemleri Hakk\u0131nda<\/strong><\/h2>\n\n\n\n<p>Sat\u0131\u015f ve pazarlama y\u00f6ntemleri, \u015firketlerin hedef potansiyel m\u00fc\u015fterilere ula\u015fma, onlarla etkile\u015fim kurma ve karl\u0131 m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrme hedefleri i\u00e7in kullan\u0131lan olduk\u00e7a kritik y\u00f6ntemlerdir. Sat\u0131\u015f ve pazarlama farkl\u0131 departmanlar olsa da finansal b\u00fcy\u00fcmeyi hedefleyen her \u015firkette uyum i\u00e7inde \u00e7al\u0131\u015fmalar\u0131 gereklidir.&nbsp;<\/p>\n\n\n\n<p>Konu \u00fczerine yap\u0131lan <a href=\"https:\/\/www.internalresults.com\/blog\/sales-and-marketing-alignment\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e7al\u0131\u015fmalarda<\/a> uyumlu sat\u0131\u015f ve pazarlama i\u015flevlerine sahip \u015firketlerin, pazarlama faaliyetlerinden <strong>%208 daha fazla <\/strong>gelir elde ederken, y\u0131ldan y\u0131la ortalama <strong>%32 gelir art\u0131\u015f\u0131<\/strong> sa\u011flad\u0131klar\u0131 belirlenmi\u015ftir. Ancak kimi zaman \u015firketler, \u00e7e\u015fitli sebeplerle bu iki departman aras\u0131ndaki etkili uyumu yakalamada zorluk ya\u015fayabilmektedir. Bu sebeplere \u00f6rnek olarak:<\/p>\n\n\n\n<ul><li>Farkl\u0131 data setlerinin kullan\u0131lmas\u0131 sebebiyle y\u00fcr\u00fct\u00fclemeyen veri ak\u0131\u015f\u0131,<\/li><li>Hedef kitlelere ula\u015fmada kullan\u0131lan farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131,<\/li><li>Ve departmanlar aras\u0131 koordinasyon eksikli\u011fi gibi etkenler g\u00f6sterilebilir.<\/li><\/ul>\n\n\n\n<h2><strong>Sat\u0131\u015f ve Pazarlama Y\u00f6ntemleri Nas\u0131l Geli\u015ftirilir?<\/strong><\/h2>\n\n\n\n<p>\u015eirketlerin gelirlerini art\u0131rmak ve b\u00fcy\u00fcmelerini desteklemek i\u00e7in pazarlama ve sat\u0131\u015f departmanlar\u0131na g\u00fcvendi\u011fi d\u00fc\u015f\u00fcn\u00fcl\u00fcrse, bu departmanlar\u0131n uyum i\u00e7inde olmalar\u0131 ve etkili y\u00f6ntemler geli\u015ftirmeleri olduk\u00e7a \u00f6nemlidir. Peki sat\u0131\u015f ve pazarlama y\u00f6ntemleri geli\u015ftirilirken nelere dikkat edilmelidir?<\/p>\n\n\n\n<h3><strong>1) \u0130deal M\u00fc\u015fteri Personalar\u0131 Belirleyin<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1024x683.jpg\" alt=\"sat\u0131\u015f ve pazarlama y\u00f6ntemleri\" class=\"wp-image-1147\" width=\"618\" height=\"412\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1024x683.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-300x200.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1536x1024.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-270x180.jpg 270w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-770x515.jpg 770w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-300x200@2x.jpg 600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-270x180@2x.jpg 540w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-770x515@2x.jpg 1540w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/figure><\/div>\n\n\n\n<p>Hedef kitlelerine ula\u015fmada kullan\u0131lan farkl\u0131 yakla\u015f\u0131mlar sat\u0131\u015f ve pazarlama departmanlar\u0131n\u0131n uyumuna engel olan fakt\u00f6rlerdendir. Bu farkl\u0131 yakla\u015f\u0131mlar zaman zaman yanl\u0131\u015f anla\u015f\u0131lmalara ve tart\u0131\u015fmalara yol a\u00e7arak potansiyel m\u00fc\u015fterilerle olan f\u0131rsatlar\u0131n ka\u00e7\u0131r\u0131lmas\u0131na yol a\u00e7ar. Bu problemi a\u015fman\u0131n en etkili yolu her iki departman i\u00e7in de ideal olan m\u00fc\u015fteri personalar\u0131n\u0131n belirlenmesidir. Bu personalar payla\u015ft\u0131klar\u0131 ayr\u0131nt\u0131l\u0131 demografik ve psikografik \u00f6zellikler de dahil olmak \u00fczere, \u015firketiniz i\u00e7in en karl\u0131 m\u00fc\u015fterileri tan\u0131mlar.<\/p>\n\n\n\n<h3><strong>2) M\u00fc\u015fteri Yolculu\u011funu Haritaland\u0131r\u0131n<\/strong><\/h3>\n\n\n\n<p>\u0130deal m\u00fc\u015fteri personalar\u0131 belirlendikten sonra izlenecek bir ba\u015fka ad\u0131m potansiyel m\u00fc\u015fterilerin sat\u0131n alma yolculu\u011funun haritaland\u0131r\u0131lmas\u0131d\u0131r. Potansiyel m\u00fc\u015fteriler ve m\u00fc\u015fterilerle en iyi ne zaman ve nas\u0131l etkile\u015fime ge\u00e7ilece\u011fini anlamak i\u00e7in \u00f6nceki m\u00fc\u015fteri deneyimlerinden yararlanarak ilk etkile\u015fimden son sat\u0131n almaya kadar ilerletilen s\u00fcrecin haritas\u0131n\u0131 \u00e7\u0131kararak bir <a href=\"https:\/\/infoset.app\/blog\/tr\/sales-funnel-nedir-nasil-olusturulur\/\" target=\"_blank\" rel=\"noreferrer noopener\">sat\u0131\u015f hunisi<\/a> olu\u015fturun. Bu m\u00fc\u015fterilerin geri bildirimlerinden faydalanarak m\u00fc\u015fteri deneyimini belirleyin. B\u00f6ylelikle s\u00fcre\u00e7 \u015femala\u015ft\u0131r\u0131l\u0131p anla\u015f\u0131labilir bir hale getirilerek hangi departman\u0131n hangi sorumluluklar\u0131 almas\u0131 gerekti\u011fi daha net g\u00f6r\u00fclebilir.<\/p>\n\n\n\n<h3><strong>3) T\u00fcm S\u00fcre\u00e7leri Belgelendirin<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-1024x683.jpg\" alt=\"sat\u0131\u015f ve pazarlama y\u00f6ntemleri\" class=\"wp-image-1150\" width=\"521\" height=\"347\" srcset=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-1024x683.jpg 1024w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-300x200.jpg 300w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-1536x1025.jpg 1536w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-270x180.jpg 270w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-770x515.jpg 770w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-370x245.jpg 370w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1.jpg 1547w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-300x200@2x.jpg 600w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-270x180@2x.jpg 540w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-770x515@2x.jpg 1540w, https:\/\/infoset.app\/blog\/wp-content\/uploads\/2022\/02\/sales-and-marketing-1-370x245@2x.jpg 740w\" sizes=\"(max-width: 521px) 100vw, 521px\" \/><\/figure><\/div>\n\n\n\n<p>Hem departmanlar \u00f6zelinde hem de yap\u0131lan ortak \u00e7al\u0131\u015fmalarda belirlenen y\u00f6ntemler, al\u0131nan kararlar, ula\u015f\u0131lan analiz sonu\u00e7lar\u0131 gibi detaylar\u0131n belgelenmesi, gelecekte al\u0131nacak kararlara ve faaliyetlere rehberlik etmesi a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemlidir. Ayn\u0131 zamanda s\u00fcrecin kesintisiz ilerleyebilmesi i\u00e7in bu dok\u00fcmanlar\u0131n ilgili birimler taraf\u0131ndan kolayl\u0131kla ula\u015f\u0131labilir olmas\u0131 sa\u011flanmal\u0131d\u0131r.&nbsp;<\/p>\n\n\n\n<h3><strong>4) Y\u00f6ntemleri D\u00fczenli Olarak Test Edin<\/strong><\/h3>\n\n\n\n<p>Sat\u0131\u015f ve pazarlama y\u00f6ntemlerinin belirlenmesinin ard\u0131ndan s\u0131ra bu y\u00f6ntemlerin test edilmesine gelir. Uygulamaya al\u0131nan y\u00f6ntemler, belirlenen metriklere g\u00f6re test edilerek al\u0131nan sonu\u00e7lar analiz edilir. Bu analiz sonu\u00e7lar\u0131 y\u00f6ntemlerin geli\u015ftirilmesi i\u00e7in geri bildirim niteli\u011fi ta\u015f\u0131r. Bunlar\u0131n yan\u0131nda departmanlar\u0131n bu y\u00f6ntemler \u00fczerinde s\u00fcrekli ileti\u015fim halinde olarak d\u00fczenli toplant\u0131lar almalar\u0131, belirli aral\u0131klarla da denetim i\u015flemlerine devam etmeleri gereklidir. Bu \u015fekilde departmanlar aras\u0131nda maksimum uyum sa\u011flanarak etkili sat\u0131\u015f ve pazarlama y\u00f6ntemleri geli\u015ftirilebilir.<\/p>\n\n\n\n<h2><strong>Etkili Sat\u0131\u015f ve Pazarlaman\u0131n Adresi: Infoset<\/strong><\/h2>\n\n\n\n<p>G\u00fcncel varl\u0131\u011f\u0131n\u0131 b\u00fcy\u00fcterek geli\u015fmek isteyen \u015firketler i\u00e7in sat\u0131\u015f ve pazarlaman\u0131n optimum uyum i\u00e7inde \u00e7al\u0131\u015f\u0131yor olmas\u0131 olduk\u00e7a kritiktir. Ancak zaman zaman departmanlar aras\u0131 koordinasyon etkin \u015fekilde sa\u011flanamaz ve iki departman\u0131n da kendi i\u00e7inde y\u00fcr\u00fctt\u00fc\u011f\u00fc s\u00fcre\u00e7ler \u00e7ak\u0131\u015farak i\u00e7inden \u00e7\u0131k\u0131lamaz bir hal al\u0131r. Bu noktada Infoset, sat\u0131\u015f y\u00f6netiminden m\u00fc\u015fteri deste\u011fine sundu\u011fu \u00e7\u00f6z\u00fcmler ile s\u00fcre\u00e7leri otomatize ederek departmanlar aras\u0131ndaki uyumun sa\u011flanmas\u0131na yard\u0131mc\u0131 olur. Infoset\u2019in sa\u011flad\u0131\u011f\u0131 omnichannel m\u00fc\u015fteri servis sistemi ile t\u00fcm destek ve sat\u0131\u015f kanallar\u0131n\u0131z\u0131 tek bir platform \u00fczerinden y\u00f6netebilir, t\u00fcm s\u00fcre\u00e7lerinizi otomatize edebilirsiniz. M\u00fc\u015fteri deneyiminizi bir sonraki seviyeye ta\u015f\u0131mak ve sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in Infoset&#8217;i hemen bug\u00fcn <a href=\"https:\/\/infoset.app\/tr\/\" target=\"_blank\" rel=\"noreferrer noopener\">kullanmaya ba\u015flay\u0131n!<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/infoset.app\/tr\/signup?utm_source=blog\" target=\"_blank\" rel=\"noopener\"><img width=\"1440\" height=\"520\" src=\"https:\/\/infoset.app\/blog\/wp-content\/uploads\/2021\/09\/blogCta_tr-1.png\" alt=\"\" class=\"wp-image-350\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131m\u0131zda sizlere sat\u0131\u015f ve pazarlama y\u00f6ntemlerinden bahsedece\u011fiz.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":1151,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[27],"tags":[389,483,947,509],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Madde ile Sat\u0131\u015f ve Pazarlama Y\u00f6ntemleri - Infoset<\/title>\n<meta name=\"description\" content=\"Sat\u0131\u015f ve pazarlama y\u00f6ntemleri nedir? 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