{"id":103,"date":"2021-03-23T00:00:00","date_gmt":"2021-03-22T21:00:00","guid":{"rendered":"http:\/\/localhost:8080\/?p=103"},"modified":"2021-09-12T18:03:30","modified_gmt":"2021-09-12T15:03:30","slug":"chatbotlar-nedir-ve-chatbotlar-neden-e-ticaretin-gelecegidir","status":"publish","type":"post","link":"https:\/\/infoset.app\/blog\/tr\/chatbotlar-nedir-ve-chatbotlar-neden-e-ticaretin-gelecegidir\/","title":{"rendered":"Chatbotlar Nedir ve Chatbotlar Neden E-Ticaretin Gelece\u011fidir?"},"content":{"rendered":"<p>Basit bir anlat\u0131m ile <strong>chatbotlar<\/strong>, sorular\u0131 yan\u0131tlamak ve belirli g\u00f6revleri yerine getirmek i\u00e7in insanlarla konu\u015fmalar\u0131 sim\u00fcle edebilen otomatik programlard\u0131r. Bu teknolojiye <strong>Yapay Zeka (AI)<\/strong> denir. <strong>AI<\/strong>, makinelerin veya bilgisayarlar\u0131n insan d\u00fc\u015f\u00fcncesini ve\/veya karar vermeyi taklit etme yetene\u011fidir. <strong>Chatbotlar<\/strong>, bizim sorular\u0131m\u0131z\u0131 veya verdi\u011fimiz g\u00f6revleri anlamak i\u00e7in Do\u011fal Dil \u0130\u015fleme&#8217;yi (Natural Language Processing) kullan\u0131r ve ard\u0131ndan sorulara yan\u0131t verir veya g\u00f6revleri yerine getirir.<\/p>\n<p><strong>Chatbotlar<\/strong> yemek sipari\u015f etmenize, randevu alman\u0131za, \u00e7evrimi\u00e7i bir \u015feyler sat\u0131n alman\u0131za ve daha pek \u00e7ok \u015feye yard\u0131mc\u0131 olur. Ancak en \u00f6nemli \u00f6zelli\u011fi, Makine \u00d6\u011frenimi (Machine Learning) s\u00fcreci arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteriye uyum sa\u011flamas\u0131d\u0131r.<\/p>\n<h2>Chatbot Nedir? Chatbotlar Nereden Geliyor?<\/h2>\n<p><img src=\"https:\/\/cdn.infoset.app\/blog\/2021-03-15\/chatbot-nereden-geliyor.jpg\" alt=\"chatbot-nereden-geliyor\"><\/p>\n<p><strong>Chatbotlar\u0131<\/strong> a\u00e7\u0131klamadan \u00f6nce, nereden geldiklerini ve neden bu kadar pop\u00fcler olduklar\u0131n\u0131 anlamal\u0131y\u0131z.<\/p>\n<h3>Chatbotlar Nereden Geliyor?<\/h3>\n<p><strong>Chatbotlar<\/strong> uzun s\u00fcredir bizimle ve s\u00fcrekli olarak kullan\u0131m\u0131 artmaktad\u0131r. Ad\u0131 Eliza olan ilk <strong>chatbot<\/strong>, 1964&#8217;te MIT&#8217;deki bir grup ara\u015ft\u0131rmac\u0131 taraf\u0131ndan geli\u015ftirilmi\u015ftir. 1964&#8217;den g\u00fcn\u00fcm\u00fcze kadar bir\u00e7ok geli\u015fme oldu ve bu s\u00fcre zarf\u0131nda <strong>chatbotlar<\/strong> bir\u00e7ok \u00f6zellik kazand\u0131.<\/p>\n<h3>Chatbot&#8217;un Y\u00fckseli\u015fi: Yapay Zeka \u0130le Daha Fazla Ki\u015fiselle\u015ftirilmi\u015f Deneyim<\/h3>\n<p>Statik veri k\u00fcmelerini kullanarak halihaz\u0131rda iyi sohbetler olu\u015fturabilseniz bile, daha ger\u00e7ek\u00e7i ve insan benzeri yapay zeka \u00f6\u011frenme algoritmalar\u0131, zaman i\u00e7inde daha ak\u0131ll\u0131 hale gelmek i\u00e7in s\u00fcrekli olarak yeni verilere ihtiya\u00e7 duyacakt\u0131r.<\/p>\n<p>\u015eirketlerin s\u00fcrekli olarak yeni veriler toplamas\u0131 ve yapay zeka modellerini d\u00fczenli olarak g\u00fcncellemek ve geli\u015ftirmekte kullanmas\u0131 i\u00e7in makine \u00f6\u011frenimi mimarisine yat\u0131r\u0131m yapmas\u0131n\u0131n nedeni budur. \u0130\u015fletmeniz m\u00fc\u015fterilerle g\u00fcnl\u00fck olarak ilgileniyorsa, tutarl\u0131 sorunlara veya sorulara cevap vermek zorundas\u0131n\u0131z. <strong>Chatbot<\/strong> kullanmak, m\u00fc\u015fterilere daha h\u0131zl\u0131 ve daha verimli bilgi sa\u011flayarak bu etkile\u015fimi kolayla\u015ft\u0131rman\u0131n en iyi yoludur.<\/p>\n<p>Bu nedenle <strong>chatbotlar<\/strong>,  e-ticaret sitenizin m\u00fc\u015fteri deste\u011fi maliyetlerini d\u00fc\u015f\u00fcrmesine ve t\u00fcketicilere haftan\u0131n 7 g\u00fcn\u00fc 24 saat daha iyi bir hizmet sa\u011flaman\u0131za kesinlikle yard\u0131mc\u0131 olacakt\u0131r. Ayr\u0131ca <strong>chatbotlar<\/strong>,  m\u00fc\u015fterileriniz ile olan sohbet ge\u00e7mi\u015flerini kullanarak ki\u015fiselle\u015ftirilmi\u015f teklif ve \u00f6neriler sunar.<\/p>\n<h3>Bug\u00fcn ve Yar\u0131n Chatbot Kullan\u0131m\u0131<\/h3>\n<p>\u00d6zellikle D\u00fcnya&#8217;da ya\u015fanan ve \u00fclkemizde de etkilerini g\u00f6steren kitlesel olumsuzluklar, t\u00fcketicilerin ileti\u015fim tercihlerini de\u011fi\u015ftirdi. Daha fazla sekt\u00f6r ve bu sekt\u00f6re dahil her boyuttan i\u015fletme, <strong>sohbet robotlar\u0131n\u0131<\/strong>(chatbotlar\u0131) i\u015f s\u00fcre\u00e7lerine entegre ediyor. <strong>Chatbotlar<\/strong>, t\u00fcketici deneyimini geli\u015ftirmek ve m\u00fckemmel m\u00fc\u015fteri hizmeti vermeniz i\u00e7in kritik bir kaynakt\u0131r.<\/p>\n<h3>Chatbotlar \u0130\u015fletmenize Katk\u0131 Sa\u011flar M\u0131?<\/h3>\n<p><strong>Chatbotlar<\/strong>, bir\u00e7ok end\u00fcstride m\u00fc\u015fterilerin sorular\u0131n\u0131 yan\u0131tlamak ve \u015firketin web sitesinde gezinmelerine yard\u0131mc\u0131 olmak i\u00e7in kullan\u0131l\u0131r. M\u00fc\u015fterilerin \u015firketinizle daha fazla etkile\u015fim kurmas\u0131n\u0131 sa\u011flarlar.<\/p>\n<p><strong>Chatbotlar<\/strong>, m\u00fc\u015fteri profilleri olu\u015fturmak i\u00e7in ad, meslek ve ileti\u015fim bilgileri gibi m\u00fc\u015fteri bilgilerini toplar. Ayr\u0131ca m\u00fc\u015fterilerin ne istedi\u011fini, \u00fcr\u00fcn tercihlerini ve daha fazlas\u0131n\u0131 \u00f6\u011frenebilirler.<\/p>\n<p>Bu \u015fekilde, <strong>chatbotlar<\/strong> mevcut m\u00fc\u015fterilerin push bildirimleri arac\u0131l\u0131\u011f\u0131yla markalar ve \u00fcr\u00fcnlerle etkile\u015fimde kalmas\u0131n\u0131 sa\u011flamak i\u00e7in kullan\u0131labilir. Ayr\u0131ca, gerekirse m\u00fc\u015fterilere eksiksiz \u00fcr\u00fcn ayr\u0131nt\u0131lar\u0131 sa\u011flayabilir ve ilgili i\u00e7eri\u011fi \u00f6nerebilirler.<\/p>\n<p><img src=\"https:\/\/cdn.infoset.app\/blog\/2021-03-15\/chatbot-ozet.jpg\" alt=\"chatbot-ozet\"><\/p>\n<p>Gelirinizi art\u0131rmak i\u00e7in ek bir sat\u0131\u015f veya m\u00fc\u015fteri hizmetleri kanal\u0131ndan yararlanabilece\u011finiz ger\u00e7e\u011fi kula\u011fa ne kadar ho\u015f gelse de hedeflere daha h\u0131zl\u0131 ve daha verimli bir \u015fekilde ula\u015fmak i\u00e7in do\u011fru bir planlama yap\u0131lmas\u0131 gerekiyor. Yapaca\u011f\u0131n\u0131z planlama i\u00e7in i\u015finizi anlamak ve hedef pazar\u0131n\u0131z hakk\u0131nda bilgi sahibi olmak art\u0131k yeterli de\u011fildir. Geli\u015fen yeni teknolojilere ve m\u00fc\u015fterilerin isteklerine h\u0131zl\u0131 bir \u015fekilde yan\u0131t verebilmek i\u00e7in i\u015fletmenizin otomasyon kullanmas\u0131 gerekmektedir.<\/p>\n<p><strong>Hala bir sohbet robotunuz yok mu?<\/strong> Infoset ile dakikalar i\u00e7erisinde bir chatbot olu\u015fturabilir ve bunu websitenize ya da mobil uygulaman\u0131za entegre edebilirsiniz. T\u00fcm destek ve sat\u0131\u015f kanallar\u0131nda m\u00fc\u015fterilerinize ola\u011fan\u00fcst\u00fc bir deneyim sunmak ve t\u00fcm bu s\u00fcre\u00e7leri tek bir platformdan kolayl\u0131kla y\u00f6netmek istiyorsan\u0131z <a href=\"https:\/\/infoset.app\/tr\/signup?plan_id=14&amp;?utm_source=infoset&amp;utm_medium=blog&amp;utm_campaign=chatbotlar-nedir-ve-chatbotlar-neden-e-ticaretin-gelecegidir\" target=\"_blank\" rel=\"noopener\">Infoset&#8217;i bug\u00fcn \u00fccretsiz deneyin<\/a>.<\/p>\n<p><a href=\"\/tr\/signup?plan_id=14&amp;?utm_source=infoset&amp;utm_medium=blog&amp;utm_campaign=chatbotlar-nedir-ve-chatbotlar-neden-e-ticaretin-gelecegidir\" target=\"_blank\" style=\"text-decoration:none;\" rel=\"noopener\"><img src=\"https:\/\/cdn.infoset.app\/blog\/cta-tr.png\" style=\"width: 100%; height: auto; border-radius: 20px;\" class=\"no-zoom\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rekabetin g\u00fcnden g\u00fcne artt\u0131\u011f\u0131 e-ticaret sekt\u00f6r\u00fcnde Chatbotlar\u0131n \u00f6nemini \u00f6\u011frenin!<\/p>\n","protected":false},"author":1,"featured_media":225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[445],"tags":[486,489,493,497,397,501],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chatbotlar Nedir ve Chatbotlar Neden E-Ticaretin Gelece\u011fidir? 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